Nickelodeon Ratings Highlights for February 28 – March 6, 2011

Nickelodeon notched another weekly ratings win as basic cable’s number-one total day network with total viewers (2.1 million) and kids 2-11 (3.3/1.2 million). The net’s win was driven by solid ratings performances by SpongeBob SquarePants, which continues its 11-year reign as the number-one program with kids 2-11, and the Nick’s latest preschool hit Bubble Guppies, which currently ranks as the top preschool show on all TV for year to date.


Disney Channel Ratings Highlights for February 28 – March 6, 2011

Home to the week’s Top 3 scripted TV telecasts with original episodes of “Shake It Up,” “The Suite Life on Deck” and “Good Luck Charlie,” Disney Channel ranked as TV’s No. 1 network in Total Day for the 14th consecutive week among Tweens 9-14 (449,000/1.8 rating). In Kids 6-11 (598,000/2.4 rating), Disney Channel stood as TV’s No. 1network for the 2nd time in the previous 3 weeks, boasting TV’s Top 3 telecasts with “Good Luck Charlie,” “Shake It Up” and “The Suite Life on Deck.”

Disney Channel

Cartoon Network Renews Live-Action Alternative Series

Cartoon Network is ordering additional episodes of their hilarious new game show, Hole in the Wall and hit live-action series Dude, What Would Happen along with a third season of Destroy Build Destroy. Since their Fall 2010 season premieres (Oct. 6, 2010), Dude, What Would Happen (8:00 p.m. ET, PT) and Destroy Build Destroy (8:30 p.m. ET, PT) are the #1 programs in their timeslots with boys 2-11, boys 6-11 and boys 9-14 according to Nielsen Media Research*. Since its series premiere, Hole in the Wall (7:30 p.m. ET, PT) is the #1 program in its timeslot with boys 6-11 and boys 9-14. Overall, Wednesday nights on Cartoon Network has seen double-digit delivery growth versus last year with kids and boys 6-11 and 9-14.

Cartoon Network

Live-Action Sitcoms Coming to Nicktoons is showing that two live-action sitcoms will be joining Nicktoons’ TV schedule starting Monday, March 7. Drake & Josh and Ned’s Declassified will air every morning with double episodes from 7-9am ET, following an hour of The Troop at 6am.


“Nick News: Lies We Tell in Middle School” Premieres March 6 on Nickelodeon

Liar! Liar! Pants on fire! Most people lie at one time or another, but according to recent research, the most deceitful age is 12. Nick News with Linda Ellerbee asked kids what they lied about, then kids went online to rank their lies in the half-hour special, “Lies We Tell in Middle School,” premiering Sunday, March 6, at 9:00 p.m. (ET/PT) on Nickelodeon. The show features these most memorable tall tales from kids and celebrities Owen Wilson (Marley & Me), Donald Faison (Scrubs), Jeff Foxworthy (Are You Smarter Than a 5th Grader?), Guy Fieri (Minute To Win It), Victoria Justice (Victorious), Kendall, James, Carlos and Logan (Big Time Rush), Rosie Perez (White Men Can’t Jump) and Niecy Nash (Clean House).


Season 3 Premiere of “Zeke and Luther” Hits Series High Ratings

The third season premiere of “Zeke and Luther” posted series highs in Total Viewers (843,000) and target demos Kids 6-14 (587,000), Boys 6-14 (369,000), Kids 6-11 (453,000), Tweens 9-14 (438,000) and Boys 9-14 (269,000). In fact, the premiere now stands as Disney XD’s No. 1 original series telecast of all time in Tweens 9-14 and Boys 9-14, delivering the channel’s best numbers in the time period ever in the key demos.

Disney XD

The Hub Ratings Highlights for February 21 – 27, 2011

A special Presidents Day marathon of The Hub TV network’s popular original series “Family Game Night” and “G.I. Joe” delivered strong double and triple-digit gains week-to-week among key target audiences. The Hub, a television network for children and their families, is a joint venture between Discovery Communications and Hasbro, Inc.

Discovery Family