Nickelodeon Creates Destination Specifically for Moms with “NICKMOM” TV Block and Digital Site - Nickelodeon, the number-one entertainment brand for kids and the top TV destination for moms, is creating a brand-new, multi-platform destination just for today's moms: NICKMOM, a prime-time, advertiser-supported nightly programming block on Nick Jr. and a convergent web site. Nickelodeon and Nick Jr. are already the top viewing destinations for moms, according to Nielsen Media Research, and one out of every 4 moms today grew up watching Nickelodeon themselves. Nickelodeon is creating NICKMOM in response to original research with today's moms who are younger, more diverse and more tech savvy than prior generations, and who are looking for entertainment outlets that speak directly to the experience of their lives. These moms say they want entertainment content that is focused on comedy, helps them relax at the end of the day and ultimately celebrates being a parent.