Disney XD

“Gravity Falls” Series Finale Scores Record Ratings for Disney XD

Author: Nickandmore!

Gravity Falls Weirdmageddon

via press release:

February 22, 2016

Live+3 Ratings Highlights for Monday, February 15, 2016


“Gravity Falls”

The series’ finale of “Gravity Falls” (7:00–8:00 p.m. EST) ranked as the #1 telecast in Disney XD’s history in Total Viewers (2.9 million), Kids 6-14 (1.5 million/4.1 rating) and Boys 6-14 (909,000/5.0 rating) and its #1 regular series telecast on record across Kids 6-11 (1.0 million/4.4 rating), Boys 6-11 (642,000/5.3 rating), Kids 2-11 (1.3 million/3.4 rating) and Boys 2-11 (797,000/4.0 rating).

“Gravity Falls” ranked a dominant #1 in its time period across all cable TV among Total Viewers, Kids 6-11, Boys 6-11 and Boys 2-11 demographics.

  • The all-day “Gravity Falls” Takeover Event and series finale generated 7 million unique Total Viewers including 5.4 million Kids 2-14 and 3.1 million Boys 2-14.
  • For its second season to date, “Gravity Falls” has generated 13 million video starts on WATCH Disney XD.
  • “Gravity Falls” accounts for Disney XD’s Top 9 regular animated-series telecasts of all time in Kids 6-11 and the Top 7 in Boys 6-11.
  • In Live + 3, “Gravity Falls” grew by double digits over already robust Live + Same Day ratings across all demos, including by 16% in Total Viewers (2.9 million vs. 2.5 million), by 18% in Kids 2-11 (1.3 million vs. 1.1 million), by 22% in Boys 2-11 (797,000 vs. 653,000), by 16% in Kids 6-11 (1.0 million vs. 865,000) and by 21% in Boys 6-11 (642,000 vs. 530,000).

About Disney XD

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.

Source: NTI, L+3 U.S. ratings, 2/15/16 and as dated. Reach: NPower, 6 minute qualifier. Digital: Omniture, 8/04/2014-2/21/16