Boomerang Rebrand Not Launching Until Late-Fall
Just announced yesterday, Cartoon Network president Stuart Snyder is leaving the company at the end of the month. WorldScreen spoke with Snyder last month, before the announcement of his departure, about the network and included some new insights into the Boomerang rebranding.
He said last year, Cartoon Network “started thinking about everything that is going on in the marketplace and it makes a lot of sense for Boomerang to be fully embraced as a family co-viewing network.”
As for the timing of the rebrand? “We are looking at a re-branding that will take place in the fourth quarter of 2014 and we are very excited about it.”
This is news, as many assumed the rebrand would take place at the end of March, to coincide with Adult Swim taking the 8pm hour on Cartoon Network. That is not so.
Also, the new Boomerang will also target younger audiences, girls and families, unlike the boy-skewing Cartoon Network.
However, given that Cartoon Network will experience a regime change soon, any future plans for both Boomerang and Cartoon Network could likely be re-evaluated by the new management.
Read more at WorldScreen.