Hub Nabs Disney Exec for Programming
via The Hub press release:
DISNEY EXECUTIVE NIKKI REED NAMED SENIOR VICE PRESIDENT, PROGRAMMING & DEVELOPMENT AT THE HUB NETWORK
LOS ANGELES – Disney Channel and Disney XD Networks executive Nikki Reed has been named Senior Vice President, Programming & Development for The Hub Network, the fastest growing children’s cable network, it was announced today by Margaret Loesch, President & CEO of The Hub, to whom she will report. The Hub Network is a joint venture of Discovery Communications and Hasbro, Inc.
Ms. Reed succeeds Donna Ebbs who served as The Hub’s first programming chief and helped launch the network in October 2010. Ms. Ebbs has transitioned to a new role as a consultant and an executive producer for The Hub and is responsible for pursuing and developing several new properties and securing unique production opportunities for the network.
“Nikki Reed’s background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal, and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for The Hub,” said Ms. Loesch. “Donna Ebbs built an incredible creative team that helped shape The Hub in its first two years on the air. Moving forward, Nikki’s experience and creativity is the right blend to lead this team as we grow The Hub into the primary destination for programming that children and their parents watch together.”
“The Hub is in a period of tremendous growth as it becomes a leader in the kids and family space,” said Ms. Reed. “Our goal is to utilize my relationships with writers, producers and talent to grow The Hub’s existing slate of programming and enhance it with more live-action series. I am excited to work with Margaret and The Hub team to carry out the creative vision to make smart, entertaining shows that appeal to both children and their parents.”
Ms. Reed is responsible for planning, directing and executing the network’s programming strategy, as well as working with Ms. Loesch and the network’s senior management team on creative development and overall strategic planning and direction.
Ms. Reed has more than 15 years of experience developing feature films and television series, including live-action series geared towards kids, tweens and families on Disney Channel and Disney XD, as well as numerous platforms around the world. Among the series she developed at Disney are “Jessie,” “Austin and Ally,” “Dog with a Blog,” “Lab Rats,” and “Crash and Bernstein.”
Prior to joining Disney, Ms. Reed was the Vice President of Current and Development at Universal Cable Productions. She also spent five years as a development executive for executive producer Barry Kemp’s Bungalow 78 Productions while it was based at Touchstone Television. Previously, she served as Vice President of Development for director Jon Turteltaub’s Junction Entertainment for Disney Studios. There she spearheaded the development of the feature films “National Treasure” starring Nicholas Cage and “The Kid” starring Bruce Willis. In 2005, Ms. Reed served as an executive producer on the feature film “Invincible” starring Mark Wahlberg.
About The Hub Network
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.
PREVIOUS (March 15): The Hub has hired Nikki Reed as Senior Vice-President of Programming & Development for the network, which is a joint-venture between Discovery Communications and Hasbro. Reed was an executive at Disney Channel/Disney XD where she was VP Original Series and oversaw development for series such as Jessie, Austin & Ally, Lab Rats and Dog With A Blog.
Reed replaces Donna Ebbs, who’s been with the network since its launch in 2010. She’ll move to a consultant and executive producer role.
It can be assumed that The Hub is interested in moving into the scripted live-action genre more. Thus far, the only scripted live-action series the network has is The Haunting Hour. All other original series the network has are animated or game show, the latter of which has generally failed to find an audience.