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via Nickelodeon press release:

NICKELODEON GREENLIGHTS “LALALOOPSY,” NEW ANIMATED PRESCHOOL SERIES SET TO PREMIERE IN SPRING 2013

Based on Award-Winning, Best-Selling Lalaloopsy Line, New Series Celebrates Diversity, Friendship and Teamwork

NEW YORK – Feb. 11, 2013 – Nickelodeon has ordered 52 episodes of the animated preschool series, Lalaloopsy, set to premiere in spring 2013. Based on the best-selling line, the half-hour series celebrates diversity, friendship and teamwork and stars the Lalaloopsy rag dolls –, Mittens Fluff ‘n Stuff, Bea Spells-a-Lot, Rosy Bumps ‘N’ Bruises, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Crumbs Sugar Cookie, Dot Starlight and their group of friends. The characters, who magically came to life when their last stitch was sewn, each have a unique personality based on the fabrics that were used to make them and a special pet. They come together for daily adventures in a whimsical world of silly surprises called Lalaloopsy Land. Lalaloopsy is co-produced with MGA and Moonscoop Productions.

“Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time,” said Teri Weiss, EVP of Production and Development, Nickelodeon Preschool. “The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship.”

“We are delighted to partner up with Nickelodeon, the greatest kids’ TV brand in the U.S. to air this outstanding series based on an award-winning brand,” said Isaac Larian, Chief Executive Officer of MGA Entertainment. “The series is certain to fuel the brand to new heights.”

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes(R), Lalaloopsy(TM), Bratz(R), Bratzillaz(TM), Novi Stars(TM), Moxie Girlz(TM), and Zapf Creation(R). For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).