Discovery Family

Joanna Dodd Massey Named Senior Vice President, Corporate Communications & Publicity for The Hub

Author: Nickandmore!

The Hub

via The Hub press release:


LOS ANGELES – Broadcast network PR executive Joanna Dodd Massey has been named Senior Vice President, Corporate Communications & Publicity for The Hub Television Network, the fastest growing children’s cable network, it was announced today by Margaret Loesch, President & CEO of The Hub, to whom she will report. The Hub is a joint venture of Discovery Communications and Hasbro, Inc. She succeeds Mark Kern, who this past fall announced plans to leave his role as founding Senior Vice President, Communications & Publicity, for the network.

“We are delighted to welcome Joanna to the Hub,” said Ms. Loesch. “Joanna’s sterling reputation combined with her high-octane energy and enthusiasm, notable experience and skills will make her a great additional asset to our operation. Mark Kern created a first-class operation, which helped launch and build The Hub. We are very appreciative of Mark’s significant contributions, and wish him great success in his next endeavor. With Joanna now joining The Hub, we are poised for even greater growth and achievement, and Joanna’s passion and commitment will help to further drive the public and trade’s awareness of our network.”

“I am excited about the opportunity to help guide the public relations initiatives and business plan objectives for The Hub, which is the fastest growing children’s cable network,” said Ms. Massey. “The PR team has done a wonderful job helping to establish The Hub as a significant challenger in this marketplace and I look forward to working with them as we grow the brand into a market leader for kids and their families.”

As Senior Vice President, Corporate Communications & Publicity, Ms. Massey is responsible for managing national, trade, and local market communications initiatives; providing communications counsel to senior leadership; as well as developing and implementing internal and external communications strategies.

Ms. Massey has spent more than two decades working in public relations. She served as Senior Vice President, Media Relations at UPN from 2001-2006 and was responsible for overseeing internal and external communications strategies, including corporate communications and program publicity, as well as leading the bi-coastal PR staff. After UPN closed in 2006, Ms. Massey transferred to CBS as Senior Vice President of Communications, West Coast, where she was the lead communications executive for CBS’s digital media ventures, CBS Mobile and

In 2007, Ms. Massey took a hiatus from her work in public relations to obtain two graduate degrees in psychology-a master’s in clinical psychology and a doctorate in transpersonal psychology. While working toward her graduate degrees, Ms. Massey continued to work in the television industry as the speechwriter for The CW’s annual Advertising Upfront, which she did from 2006-2012.

Ms. Massey started her career at Fleishman-Hillard, an international public relations agency. Ms. Massey transitioned to the television industry in 1994 to work as a publicist at the CBS Television Network. In 1998, she moved to LMNO Productions, an independent television production company, where she was Vice President of PR, Marketing & New Business Development.

Ms. Massey received her undergraduate degree at the University of Southern California where she majored in journalism with an emphasis in public relations and minored in philosophy with an emphasis in ethics.

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at The Hub rebranded from Discovery Kids on October 10, 2010, and reaches nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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