Disney Channel

Disney Channel Wins Historic #1 With Kids 2-11 for 2012; Takes #1 With Kids 6-11 & Tweens, Too

Author: Nickandmore!

via Disney Channel press release:

Disney Channel Ratings Highlights for 2012

Disney Channel Wins Historic #1 Among Kids 2-11 for 2012;
#1 for Second Year in Kids 6-11 and Fourth in Tweens
#1 TV Movie “Let It Shine,” #1 TV Series “Good Luck Charlie,” #1 Animated
TV Series “Phineas and Ferb,” #1 Cable TV Telecast “Wizards of Waverly Place”

Magical Year Two for Disney Junior Preschooler Block
#1 Cable TV Series for First Time Ever, “Doc McStuffins,” #1 Cable TV Telecast Ever,
“Sofia the First: Once Upon a Princess,” Home to Top 3 Cable TV Series Overall with
“Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse“

Disney Channel — 2012

For 2012, Disney Channel was #1 among Kids 2-11, toppling Nickelodeon’s 17-year record in Total Day among the largest advertiser-targeted segment. Disney Channel, which accepts select sponsorships, was also the #1 TV network in Total Day among Kids 6-11 for the 2nd consecutive year, and was #1 for the 4th year among Tweens 9-14 with a dynamic lineup of hit live action and animated programs. They include the #1 TV series (“Good Luck Charlie“), the #1 animated TV series (“Phineas and Ferb“) and the #1 TV movie (“Let It Shine“). In Primetime, Disney Channel was at #1 for the 12th consecutive year in Tweens 9-14 and for the 10th straight year in Kids 6-11, and placed among the Top 2 cable networks in Total Viewers for the 7th year in a row.

Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide, said: “This has been a remarkable year, not just because of our ratings success, but because of what that success represents: a deep and consistent connection that kids and their families have with the various characters and stories that make up our programming portfolio.”

  • TV’s #1 network in Total Day for the first time ever in Kids 2-11 (950,000/2.3 rating), for the 2nd consecutive year in Kids 6-11 (632,000/2.6 rating) and for the 4th year in a row in Tweens 9-14 (529,000/2.2 rating). In Total Viewers, Disney Channel paced a mere 1% shy of tying Nickelodeon as cable TV’s #1 network (1.686 million vs. 1.704 million), a stark reversal to Nickelodeon’s 21% advantage in 2011 (2.143 million vs. 1.764 million).
  • #1 TV network in Prime for the 10th consecutive year in Kids 6-11 (1.1 million/4.5 rating; 2003-2012) and 12th in Tweens (893,000/3.7 rating; 2001-2012); ranked among Cable’ TVs Top 2 networks in Prime for the 7th consecutive year in Total Viewers (2.4 million, 2006–2012).
  • TV’s gold standard for inclusiveness and diversity, Disney Channel Original Movie“Let It Shine“(6/15/12) was TV’s #1 movie in Kids 2-11 (3.7 million/9.0 rating), Kids 6-11 (3.2 million/13.2 rating) and Tweens 9-14 (2.9 million/12.2 rating), and cable TV’s #2 movie in Total Viewers (7.0 million).  This marked the 11th consecutive year Disney Channel has delivered the #1 original movie telecast among Tweens 9-14.
  • Good Luck Charlieswept as TV’s #1 series across Kids 2-11(2.7 million/6.7 rating), Kids 6-11 (2.2 million/9.2 rating) and Tweens 9-14 (2.1 million/8.6 rating). Notably, this marked Disney Channel’s 7th consecutive year with the #1 cable TV series in Kids 6-11 and Tweens.
  • Finale of Wizards of Waverly Place“(1/6/12) ranked as cable TV’s #1 telecast in Kids 2-11 (5.9 million/14.3 rating), Kids 6-11 (5.0 million/20.2 rating) and Tweens 9-14 (4.3 million/18.0 rating) — #1 scripted telecast across all TV, behind only the “Super Bowl“ — and impressively surpassed the series finale of TNT’s The Closer in Total Viewers (11.3 million vs. 11.2 million).
  • Emmy-Award-winning Phineas and Ferbwas TV’s #1 animated series across Kids 2-11 (2.1 million/5.1 rating), Kids 6-11 (1.6 million/6.8 rating) and Tweens 9-14 (1.3 million/5.3 rating).  2012 was Disney Channel’s 5th consecutive year delivering the #1 animated TV series in Tweens 9-14, and the 5th straight year with the #1 animated TV series in Prime in Kids 6-11.
  • Overall, delivered the Top 6 TV series in Kids 6-11, and Top 3 in Kids 2-11 and Tweens:

Disney Ratings 2012

Disney Junior — 2012

In its second year, Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, posted the network’s biggest yearly audience in the daypart in Total Viewers (1.4 million), Kids 2-5 (516,000/3.1 rating), Girls 2-5 (252,000/3.1 rating) and Women 18-49 (299,000/0.5 rating).

Doc McStuffins” rankedas cable TV’s #1 series of 2012 across Kids 2-5, Girls 2-5 and Boys 2-5 – a network first.  The animated TV movie “Sofia the First: Once Upon a Princess“ was the #1 TV telecast of 2012 across preschoolers and the #1 preschool telecast in Total Viewers and Women 18-49 – also seminal accomplishments. In fact, “Sofia the First became the #1 telecast in cable TV history in Kids 2-5 and Girls 2-5, and #1 preschool cable TV telecast ever in Total Viewers and Women 18-49.

Jake and the Never Land Pirates“ and “Mickey Mouse Clubhouse“ were Top 3 contenders in Kids 2-5 and Boys 2-5, giving Disney Channel the Top 3 cable TV series in the demos for the first time in the network’s history.

  • Launching as the #1 preschool series in cable TV history in Adults 18-49,Doc McStuffinswas the year’s #1 cable TV series in Kids 2-5 (713,000/4.3 rating), Girls 2-5 (366,000/4.6 rating) and Boys 2-5 (347,000/4.1 rating – tied “Jake and the Never Land Pirates”), and the #1 preschool cable TV series in Total Viewers (1.9 million) and Women 18-49 (382,000/0.6 rating). This represented the first time on record Disney Channel had delivered the #1 cable TV series of the year in Kids 2-5 and Girls 2-5, and second straight year in Boys 2-5.
  • Animated TV movie “Sofia the First: Once Upon a Princess” (11/18/12, 7:00 – 7:50 p.m.), debuted as the #1 cable TV telecast ever in Kids 2-5 (2.9 million/18.2 rating) and Girls 2-5 (2.1 million/27.2 rating), and #1 preschool cable TV telecast of all time in Total Viewers (8.2 million) and Women 18-49 (1.7 million/2.6 rating), ranking as TV’s #1 telecast of 2012 in the target preschool demographics.Note, in 2011 a “Mickey Mouse Clubhouse” was the #1 preschool cable TV telecast in Kids 2-5, but not #1 across all TV.
  • Overall, the block secured the Top 3 TV telecasts in Kids 2-5 with “Sofia the First: Once Upon a Princess” (2.9 million/18.2 rating, 11/18/12, 7:00 – 7:50 p.m.), “Jake and the Never Land Pirates: Peter Pan Returns!” (1.8 million/11.1 rating, 2/13/12, 7:00 – 8:00 p.m.) and “Doc McStuffins” (1.4 million/8.4 rating, 4/13/12, 10:00 – 10:25 a.m.).
  • In a first of firsts, Disney Junior owned theyear’s Top 3 cable TV series in Kids 2-5 and Boys 2-5, #1 cable TV series in Girls 2-5 and the Top 3 preschool cable TV series in Women 18-49:

Disney Junior Ratings 2012

About Disney Channel:

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels.  On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S.  Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: Nielsen Media Research, U.S. ratings. 2012: 12/26/11-12/16/12, most current; 2011: 12/27/10-12/25/11, Live + 7; Program ranks based on trackage data with minimum 10 telecasts for K2-11, K6-11 and TW9-14; Program data with minimum 20 telecasts for K2-5, G2-5, B2-5 and W18-49.