Nickandmore!

via Disney Channel press release:

Ratings Highlights Disney Junior of Disney Channel
Final National Ratings – Week of August 6-12, 2012

 Disney Channel’s Disney Junior’s “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are the Top 3 Preschool Cable TV Series in Kids 2-5 and Moms for 9th Straight Week

“Doc McStuffins” is the #1 Preschool Cable TV Series in Kids 2-5
and Girls 2-5 for the 9th Consecutive Week

Disney Junior

For the week of August 6, 2012, Disney Junior’s “Doc McStuffins” on Disney Channel ranked as the #1 preschool cable TV series in Kids 2-5 (648,000/3.9 rating) and Girls 2-5 (352,000/4.3 rating) for the 9th consecutive week, with “Mickey Mouse Clubhouse” #1 in Boys 2-5 (319,000/3.7 rating) and “Jake and the Never Land Pirates” #1 in Women 18-49 (403,000/0.6 rating).

• With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the week’s Top 3 preschool cable TV series in Kids 2-5, Girls 2-5 and Women 18-49 (varying order).

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels.  On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.

Source: NMR, U.S. ratings, 8/6/12 – 8/12/12, and as dated. Moms=Women 18-49. Competitive preschool hours= M-F 6:00 a.m. – 9:00 a.m.