Disney Channel

“Jake and the Never Land Pirates: Peter Pan Returns!” Special Scores Big for Disney Channel

Author: Nickandmore!

via Disney Channel press release:

Quick Take for Monday, February 13, 2012 – Final National Ratings

 It’s Anchors Away for Disney Channel’s Disney Junior Evening

Special, “Jake and the Never Land: Peter Pan Returns!”

~Becomes the Series’ Most-Watched Episode on Record in Total Viewers

~Ranks as Disney Channel’s #1 Evening Preschool Telecast Special Among

Kids 2-5, Girls 2-5 and Women 18-49, and #2 Ever Among Boys 2-5

~Tops Recent Nickelodeon Nighttime Special, “Dora’s Enchanted Forest,” Across the Board, Including by Double-Digits in Total Viewers and Women 18-49

~Since Launch, “Jake and the Never Land Pirates” is Cable’s #1 Series in Boys 2-5

“Jake and the Never Land: Peter Pan Returns!” (7:00 –8:00 p.m.)

The debut of specialJake and the Never Land: Peter Pan Returns!ranked as the series’ most-watched telecast of all time in Total Viewers (3.1 million), Disney Channel’s #1 evening preschool telecast ever in Kids 2-5 (930,000/5.6 rating), Girls 2-5 (504,000/6.2 rating) and Women 18-49 (579,000/0.9 rating), and the #2 nighttime preschool telecast in Boys 2-5 (427,000/5.0 rating).

Impressively, Jake and the Never Land: Peter Pan Returns!out-performed Nickelodeon’s most recent evening preschool special, “Dora’s Enchanted Forest” (11/20/11, 7:00 – 8:00 p.m.), by solid margins, including by 35% in Total Viewers (3.1 million vs. 2.3 million), by 9% in Kids 2-5 (930,000 vs. 855,000), by 13% in Boys 2-5 (427,000 vs. 379,000), by 6% in Girls 2-5 (504,000 vs. 476,000) and by a hefty 43% in Women 18-49 (579,000 vs. 406,000).

  • Jake and the Never Land: Peter Pan Returns! powered Disney Channel to its best performance in the hour in nearly 10 years in Kids 2-5, Girls 2-5 and Boys 2-5 – since October 2003 – and its 2nd-best performance overall.
  • Since its February 14, 2011 launch, “Jake and the Never Land Pirates” stands as cable’s #1 series in Boys 2-5 (421,000/4.9 rating).

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s
biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels.  On March 23, 2012 Disney Junior will add a basic cable and satellite channel in the U.S.

Source: NTI, 2/13/12, U.S. ratings, Live + Same Day; 2012 to date: 12/26/11-2/12/12, most current.]