Disney Channel Disney Junior

Disney Channel & Disney Junior Ratings Highlights for February 6 – 12, 2012

Author: Nickandmore!

via Disney Channel press release:

Ratings Highlights February 6 – 12, 2012

Final National Ratings

 Disney Channel is TV’s #1 Network in Total Day for Record-Setting 35 Consecutive Weeks in Kids 6-11 and Tweens 9-14; Ranks #1 for the 2nd Consecutive Week in Kids 2-11 and for the 4th Time in the Previous 6 Weeks

~Towers Over Nickelodeon by Double-Digit Percentages for the 14th Straight Week in Kids 6-11 and for the 16th Straight Week in Tweens 9-14

~Represents 33rd Time in Previous 35 Weeks Holding Double-Digit Edge in Tweens 9-14

Friday’s “Jessie” is TV’s #1 Live-Action Series Telecast in Kids 6-11 and Kids 2-11

Disney Channel: Total Day and Prime Highlights

During the week of February 6, 2012, Disney Channel extended its record-streak as TV’s #1 network to 35 consecutive weeks in Kids 6-11 (564,000/2.3 rating) and Tweens 9-14 (455,000/1.9 rating) – dating back to week of June 13, 2011. Moreover, Disney Channel was TV’s #1 network in Kids 2-11 (922,000/2.2 rating) for the 2nd straight week, and for the 4th time in the previous 6 weeks overall.

  • Disney Channel surpassed Nickelodeon by 23% in Kids 6-11 (564,000 vs. 459,000) and by 33% in Tweens 9-14 (455,000 vs. 342,000), marking the network’s 14th straight week boasting a double-digit percent win in Kids 6-11, and the 16th straight week in Tweens 9-14.

In Prime, Disney Channel has ranked as cable TV’s #1 network on a weekly basis for nearly 7 years in Kids 6-11 (953,000/3.9 rating), or 351 consecutive weeks. In Tweens 9-14 (778,000/3.2 rating), the network has been #1 for 86 straight weeks, and for the 348th time in the previous 351 weeks overall.

  • Friday’s “Jessie” (8:00 – 8:30 p.m.) stood as the week’s #1 live-action series telecast across all TV in Kids 6-11 (1.4 million/5.7 rating) and Kids 2-11 (1.9 million/4.6 rating).

[Source: NTI, U.S. ratings. Week of 2/6/12-2/12/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

Ratings Highlights Week of February 6 – 12, 2012

Final National Ratings

 Disney Junior, Disney Channel’s Preschool Block, Garners 2012 Weekly High

~Owns 7 of Cable’s Top 10 Preschool Telecasts in Kids 2-5 and Boys 2-5

“Jake and the Never Land Pirates” is Cable’s #1 Telecast for the 2nd Consecutive Week in Kids 2-5 and Boys 2-5; Stands as the #1 Preschool

Cable Series for the 2nd Consecutive Week in a Row in Boys 2-5

Disney Junior

For the week of February 6, 2012, Disney Junior delivered its biggest week of 2012 in Kids 2-5 (547,000/3.3 rating – tie), and its 2nd-best week of the year in Boys 2-5 (286,000/3.4 rating) and Girls 2-5 (261,000/3.2 rating), behind the weeks of 1/9/12 and 1/16/12, respectively.

  • For the 2nd consecutive week, “Jake and the Never Land Pirates” (Sat., 8:30 – 8:55 a.m.) accounted for the week’s #1 cable telecast in Kids 2-5 (1.0 million/6.2 rating) and Boys 2-5 (565,000/6.6 rating – tie rating), delivering the series’ largest Total Viewer (2.9 million) and Kid 2-5 audiences in nearly one year  – since 4/17/11 and 4/21/11, respectively. Also impressive, in Total Viewers, this was “Jake’s” #3 telecast of all time since its year-ago launch.
  • In Boys 2-5, “Jake and the Never Land Pirates” (408,000/4.8 rating) ranked as the week’s #1 preschool series across all cable for the 2nd consecutive week in the target demo.

About Disney Junior:

The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.  Disney Junior is available on basic cable in nearly 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.

Source: NMR, U.S. ratings, 2/6/12 – 2/12/12, and as dated.