Cartoon Network Starting “Adventure Time” Toy Line This Fall
via Cartoon Network press release:
Cartoon Network Enterprises and Jazwares Create Toy Line Based on Adventure Time with Finn & Jake
Available Beginning this Fall, Line to Include Action Figures, Feature Plush, Role Play Items and More
What time is it? Time for an algebraic line of toys based on Cartoon Network’s animated comedy hit Adventure Time to make its debut and blow the minds of fans! Cartoon Network Enterprises (CNE) today announced a partnership with Jazwares to create a full line of toys based on the quirky and loveable characters from the series including Jake the dog, Finn the human, Princess Bubblegum, The Ice King and many others. Available at Toys“R”Us retailers in the U.S. and Canada starting this fall, the Adventure Time toy line will be comprised of a wide range of characters and SKUs sure to satisfy the needs of even the most discerning fans.
As master toy partner for Adventure Time, Jazwares has worked closely with show creators and CNE’s internal design team to capture the unique look and feel of the series and will introduce a line of highly-inspired product in to the toy category later this year. Highlights from the toy line include: 2” collectible figure packs featuring some of the show’s most popular characters, 5” pose-able action figures of Finn, Jake and the Ice King, assorted basic and signature plush – even some that talk, grow-able Finns and Jakes and a 24” role play sword. Put them all together and you have the most outrageous line up of Adventure Time toys that you could ask for.
“Cartoon Network is redefining the animated comedy genre led by shows like Adventure Time that fuse great stories told by characters with heart and an endearing voice,” said Pete Yoder, vice president, consumer products North America for CNE. “Partnering with the talented team at Jazwares, we have captured the unique humor that has made Adventure Time so successful and translated it into a toy line that will amuse and engage fans of all ages.”
“Jazwares is thrilled to partner with Cartoon Network on the Adventure Time toy line,” said Laura Zebersky, executive vice president of sales for Jazwares. “It has been a great experience working closely with the creators of the show to launch a line that brings the unique and quirky characters of Adventure Time to life.”
In addition to the full toy line launching this fall, fans should stay tuned for a Comic-con exclusive item that will help promote the toy line to the legions of fan boys who descend on San Diego each July.
Adventure Time is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the Land of Ooo is filled with bizarre characters in need of unique assistance. Whether it’s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn & Jake it’s always Adventure Time.
Since its debut on Cartoon Network in April 2010, the Adventure Time animated series has emerged as a a Cartoon Network fan favorite across both adults and kids. The series’ first season was watched by more than 37 million people according to Nielsen Media Research, and new fans have continued to join on as new episodes from the second season currently air on Cartoon Network on Monday nights at 8:00 p.m. (ET, PT).
About Jazwares, Inc.:
Headquartered in Sunrise, Florida, Jazwares, Inc. has been committed to creating ‘quality products that push the boundaries of product design’ since 1997. With its focus on innovation and function, Jazwares has established itself as a well respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today, through the expertise of their design specialists, Jazwares continues to offer a wide array of products and has expanded its line of action figures and electronics with some of today’s hottest licenses around. This includes FanBoy & Chum Chum, Adventure Time, Poptropica, Star Wars, WWE, Ben 10, Bey Blade, Sonic the Hedgehog, Mortal Kombat, Street Fighter™, “Robot Chicken”, among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to
6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.