“Winx Club” Specials Coming This Summer, Season 4 in Fall & Season 5 in February 2012
The firm’s recent deal with Nickelodeon means that all future Winx activity will be supported by a long-term, guaranteed broadcast platform.
Beginning this summer, Nickelodeon will air four new one-hour specials in the US, UK, Latin America, Canada and Benelux. These will summarise the first three series and will be followed by series four in the autumn, and five in February 2012 (all co-produced with Nickelodeon).
US and UK toy deals are in the works, while the brand is already established in the apparel category. In the UK, Smith & Brooks is on board, while Mirtillo and Yaygan showcased clothing and bag lines at the CPM Collection Premier in Moscow in February. In terms of toys, Rainbow received a good reaction to its Bloom & Peg doll and the Bloom Princess doll at Nuremberg, both of which come from the 3D Winx Club movie.