Nickelodeon Nicktoons

Nickelodeon Ratings Highlights for November 2010

Author: Nickandmore!

via Nickelodeon press release:


Nick at Nite, Nicktoons and TeenNick Tally Their Biggest November Performances Ever

SpongeBob’s Mystery with a Twistery is Basic Cable’s Top November Telecast with Kids;

Hour-Long Victorious Thanksgiving Special Scores 5.2 Million Total Viewers

NEW YORK–Dec. 1, 2010–Nickelodeon notched another win as the top basic cable network for kids and total viewers in November, according to Nielsen Media Research (11/1/10-11/28/10) for total day. Nick at Nite and Nickelodeon’s digital networks posted strong monthly performances as well: Nick at Nite scored its most-watched November ever among total viewers and was number one among Women 18-49; and Nicktoons and TeenNick each reached record November performances among their respective key demos.

For the month, Nickelodeon outpaced other kids’ cable outlets by a range of double-to-quadruple digits among kids and total viewers, averaging 2.3 million total viewers; a 3.6/1.3 million among kids 2-11; and a 3.2/685,000 with kids 6-11.

Nick at Nite averaged 1.6 million total viewers, its biggest audience every for a November, and was first with W18-49 with a 0.8/431,000–up +14% over last year. Nicktoons–currently the fastest growing kids net–posted its highest-rated November with total viewers (+50% over last year), kids 6-11 (+25%), boys 6-11 (+33%), tweens 9-14 (+33%) and boys 9-14 (+50%). TeenNick had its biggest November audience ever among teens 12-17 (up +5% over last year), and was up +32% with total viewers.

This month’s SpongeBob SquarePants special, “Mystery with a Twistery” (11/11, 8 p.m. ET/PT), was the top telecast with kids 2-11, averaging a 9.5/3.4 million. Saturday-mornings’ SpongeBob SquarePants and T.U.F.F. Puppy, the latest addition to Nick’s hit animation roster, also scored wins for the net, ranking as November’s top two animated series, respectively, on broadcast and basic cable with kids 2-11. The Thanksgiving-weekend Victorious special, the hour-long Freak the Freak Out (11/26, 8 p.m. ET/PT) brought in 5.3 million total viewers–+24% above last year’s levels, and averaged 2.1 million kids 6-11 (+38%) and 1.9 million tweens (+69%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).