Discovery Family

The Hub’s First Week Breakout Programs Include “Family Game Night” and “Strawberry Shortcake”

Author: Nickandmore!

via The Hub press release:


Network Continues To Lead Kids Cable Nets in Co-Viewing

The Hub, a television network for kids and their families, kicked off its premiere week (10/11/10-10/17/10) strong posting quadruple-digit gains among breakout programs Family Game Night and Strawberry Shortcake’s Berry Bitty Adventures.

  • In its regularly scheduled time slot, Family Game Night (Fri, 7-8 p.m. ET) garnered 312k P2+, a 17% increase vs. its “sneak peek” debut on 10/10/10.  The program also posted quadruple-digit delivery increases vs. the prior week among:

HH                 +1,450% (155k vs. 10k)
P2+                 +1,735% (312k vs. 17k)
K2-11                 +1,358%  (175k vs. 12k)
K6-11                 +2,350% (147k vs. 6k)
P18-49                 +9,500% (96k vs. 1k)
W18-49         +6,400% (65k vs. 1k)

In addition, Family Game Night beat Nicktoons in K2-11 (175k vs. 120k); and in K6-11, it outperformed Nicktoons (147k vs. 96k) and Nick Jr. (147k vs. 57k).

  • Strawberry Shortcake’s Berry Bitty Adventures (M-F, 1- 1:30 p.m. ET) also shined, posting quadruple-digit delivery increases vs. the prior week among K6-11, +1,500% (16k vs. 1k) and triple-digit in P2+, +309% (94k vs. 23k) and K2-11, +306% (65k vs. 16k).
  • The Hub was the top co-viewed network for the week among all kid cable networks in K2-11 and P18-49.  Thirty percent (30%) of K2-11 watched with a P18-49, outperforming all kid networks, including Nickelodeon (23%), Disney Channel (19%) and Cartoon Network (22%).
  • The Hub delivered double and triple-digit delivery gains in total day during its premiere week in all key demos.  Strong programming debuts fueled The Hub to increases vs. the prior week performance of Discovery Kids (the network it replaced) in HH, +107% (56k vs. 27k); P2+, +105% (78k vs. 38k); K2-11, +36% (30k vs. 22k); K6-11, +21% (17k vs. 14k)

Source: Nielsen Media Research; program based dayparts; most current; 10/11/10-10/17/10 vs 10/4/10-10/10/10, 10/17/10 to 3AM for total day; all ratings are coverage ratings; co-viewing in NPower, L+SD