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Top 25 Cable Show for the week of April 19 – 25, 2010

Rank Shows NET DAY( Time Viewers Live+SD (000)

1 NFL DRAFT L ESPN Thu 07:30P-11:20P 7,290
2 AMERICA THE STORY OF US HIST Sun 09:00P-10:55P 5,674
3 PAWN STARS HIST Sun 08:30P-09:00P 5,357
4 SPONGEBOB NAN Thu 08:00P-08:30P 4,756
5 PAWN STARS HIST Sun 08:00P-08:30P 4,547
6 SPONGEBOB NICK Sat 09:30A-10:00A 4,516
7 NCIS USA Wed 09:00P-10:00P 4,469
8 SPONGEBOB NICK Sat 09:00A-09:30A 4,316
9 NCIS USA Wed 08:00P-09:00P 4,309
10 PAWN STARS HIST Mon 10:00P-10:30P 4,280
11 WWE ENTERTAINMENT USA Mon 10:00P-11:07P 4,192
12 LAKERS/THUNDER ESPN Sat 09:35P-12:24A 4,163
13 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 4,147
14 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,100
15 LAKERS/THUNDER TNT Thu 09:48P-12:27A 3,934
16 FANBOY & CHUM CHUM NICK Sat 10:30A-11:00A 3,922
17 BULLS/CAVALIERS TNT Mon 08:05P-10:41P 3,907
18 SPONGEBOB NICK Sun 11:00A-11:30A 3,892
19 SPONGEBOB NICK Sun 11:30A-12:00P 3,887
20 SPONGEBOB NICK Sat 11:00A-11:30A 3,846
21 NCIS USA Mon 08:00P-09:00P 3,830
22 PROJECT RUNWAY LIFE Thu 10:00P-11:00P 3,804
23 DEADLIEST CATCH DISC Tue 09:00P-10:01P 3,751
24 THUNDER/LAKERS TNT Tue 10:42P-01:39A 3,741
25 SPONGEBOB NICK Sun 09:30A-10:00A 3,652

Top Cable Networks for the week of April 19 – 25, 2010

Prime-time Average Viewers (Live+SD)

USA 2,949
TNT 2,833
ESPN 2,532
HIST 2,160
DSNY 2,131
NAN 2,001
FOXN 1,796
TBSC 1,512
TOON 1,460
A&E 1,398
FAM 1,214
DISC 1,212
HGTV 1,164
TRU 1,159
LIFE 1,113
FX 1,071
SYFY 1,042
FOOD 1,018
TLC 988
CMDY 942
SPK 931
MTV 897
AMC 858
TVLD 794
LMN 792

Adults 18-49 Primetime Average (Live+SD)

TNT 1,501
ESPN 1,335
USA 1,176
HIST 936
TBSC 807
A&E 666
DISC 629
CMDY 595
MTV 569
FAM 567
FX 564
TRU 534
TLC 524
SPK 516
SYFY 490
FOOD 489
NAN 483
DSNY 471
LIFE 470
HGTV 434
ESP2 397
BRAV 392
BET 371
VS 369
VH1 344

Total Day Average Viewers (Live+SD)

NICK 2,156
NAN 1,708
TNT 1,466
DSNY 1,429
USA 1,305
ADSM 1,213
ESPN 1,082
TOON 1,056
FOXN 1,027
HIST 981
TBSC 803
A&E 790
TRU 705
LIFE 683
HGTV 631
DISC 630
FOOD 626
FAM 624
FX 608
MTV 579
SPK 572
CMDY 565
TVLD 560
SYFY 538
NKJR 529

Monday, April 19

Adventure Time (8pm, Cartoon Network)
– 2.096 million viewers
– 1.4/2 HH
– 0.3/1 A18-49
– 1.2/5 T12-17
– 3.3/12 K2-11

Friday, April 23

Big Time Rush (8pm, Nickelodeon)
– 2.639 million viewers
– 1.7/3 HH
– 0.4/1 A18-49
– 2.2/11 T12-17
– 3.6/15 K2-11

The Troop (8:30pm, Nickelodeon)
– 2.011 million viewers
– 1.3/2 HH
– 0.3/1 A18-49
– 1.6/7 T12-17
– 2.7/10 K2-11

Ben 10: Ultimate Alien (8pm, Cartoon Network)
– 2.456 million viewers
– 1.5/3 HH
– 0.4/2 A18-49
– 1.9/9 T12-17
– 3.2/13 K2-11

Generator Rex (8:30pm, Cartoon Network)
– 2.690 million viewers
– 1.6/3 HH
– 0.5/2 A18-49
– 1.9/8 T12-17
– 3.7/14 K2-11

Star Wars: The Clone Wars (9pm, Cartoon Network)
– 2.852 million viewers
– 1.7/3 HH
– 0.6/2 A18-49
– 1.8/8 T12-17
– 3.7/14 K2-11

Sunday, April 25

VICTORiOUS (8pm, Nickelodeon)
– 3.202 million viewers
– 2.1/4 HH
– 0.5/1 A18-49
– 3.2/11 T12-17
– 4.2/16 K2-11

Good Luck Charlie (8:30pm, Disney Channel)
– 3.384 million viewers
– 2.1/3 HH
– 0.5/1 A18-49
– 3.0/10 T12-17
– 4.6/17 K2-11

From: Cynopsis Kids

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1105; K6-11 441; TWEENS 9-14 318
DISNEY CHANNEL:     K2-11   888; K6-11 483; TWEENS 9-14 402
CARTOON NETWORK: K2-11   530; K6-11 302; TWEENS 9-14 217
DISNEY XD:               K2-11   148; K6-11   90; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1046; K6-11 381; TWEENS 9-14 272
DISNEY CHANNEL:     K2-11   676; K6-11 391; TWEENS 9-14 324
CARTOON NETWORK: K2-11   489; K6-11 271; TWEENS 9-14 197
DISNEY XD:               K2-11   125; K6-11   94; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1120; K6-11 426; TWEENS 9-14 320
DISNEY CHANNEL:     K2-11   751; K6-11 469; TWEENS 9-14 353
CARTOON NETWORK: K2-11   476; K6-11 283; TWEENS 9-14 216
DISNEY XD:               K2-11   133; K6-11   70; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1168; K6-11 453; TWEENS 9-14 307
DISNEY CHANNEL:     K2-11   749; K6-11 409; TWEENS 9-14 333
CARTOON NETWORK: K2-11   441; K6-11 242; TWEENS 9-14 156
DISNEY XD:               K2-11   110; K6-11   76; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1126; K6-11 487; TWEENS 9-14 386
DISNEY CHANNEL:     K2-11   790; K6-11 500; TWEENS 9-14 381
CARTOON NETWORK: K2-11   578; K6-11 360; TWEENS 9-14 260
DISNEY XD:               K2-11   174; K6-11 117; TWEENS 9-14 96
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1449; K6-11 921; TWEENS 9-14 674
DISNEY CHANNEL:     K2-11 1044; K6-11 661; TWEENS 9-14 520
CARTOON NETWORK: K2-11   606; K6-11 404; TWEENS 9-14 288
DISNEY XD:               K2-11   184; K6-11 132; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1360; K6-11 918; TWEENS 9-14 641
DISNEY CHANNEL:     K2-11 1056; K6-11 715; TWEENS 9-14 555
CARTOON NETWORK: K2-11   750; K6-11 447; TWEENS 9-14 300
DISNEY XD:               K2-11   203; K6-11 119; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/19-4/25/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1202    DSNY*:             1162
DSNY*:             765    NAN**:               862
CARTOON:         553    CARTOON:          832
NAN**:             476    NICK JR.:            513
NICK JR.:          342    NICKTOONS:       146
ADSM**:           193    DXD:                  137
DXD:                 128    ESPN:                 119
NICKTOONS:       82    TEENNICK:            88
TEENNICK:          64    BET:                     83
ESPN:                 50    DISCOVERY:          70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/19-4/25/10 :
Total Day        (000)  Primetime      (000)
NICK°:               584    DSNY*:             866
DSNY*:              489    NAN**:             669
NAN**:              363    CARTOON:         550
CARTOON:          330    DXD:                 101
ADSM**:            109    NICKTOONS:       99
DXD:                    81    NICK JR.:            79
NICKTOONS:         53    ESPN:                 72
TEENNICK:            51    TEENNICK:          65
NICK JR.:              49    BET:                   52
ESPN:                   31    ANIMAL PLANET:  47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/19-4/25/10 :
Total Day         (000)   Primetime      (000)
NAN**:               449     NAN**:             746
NICK°:                424     DSNY*:             690
DSNY**:             415     CARTOON:         392
CARTOON:           233     ESPN:               111
ADSM**:             167     BET:                   98
DXD:                     63     MTV:                  97
MTV:                     63     DXD:                  79
TEENNICK:             60     COMEDY:           72
ESPN:                    51     TEENNICK:         71
BET:                      45     NICKTOONS:       69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/30-4/26/09 vs. 3/29-4/25/10, Cable Networks Only:
Network:                (000)   %diff
NICK°:                     622      +4%
DSNY*:                    534      -5%
CARTOON:                358     +5%
NAN**:                    346      +62%
ADSM**:                  120      -6%
DXD:                         85      +9%
NICKTOONS:              59      +7%
NICK JR.:                   57      +8%
TEENNICK:                 46      +77%
BET:                          34      +42%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing