Nickelodeon 3Q 2002 Ratings Highlights

Author: Nickandmore!

via Nickelodeon press release:

Nickelodeon Marks Seven Years as Basic Cable’s Number-One Network, Records Most-Watched Quarter Ever with 3Q’02SpongeBob SquarePants Marks Full Year as Number One Kids’ Show on Broadcast and Basic Cable Television

Nick Completes 28 Consecutive Quarters at Number One in Total Day; Finishes September at the Top

New York, NY—Oct. 1, 2002—Nickelodeon has finished Third Quarter 2002–its most-watched quarter ever with total viewers–as the number-one basic cable network among total viewers and kids 2-11 in total day, extending its position at the top spot to seven years (28 consecutive quarters). According to Nielsen Media Research for 3Q ’02 (7/1/02-9/29/02), Nickelodeon recorded its biggest audience levels for a quarter ever, delivering 1.8 million total viewers on a 24-hour basis–+6% over its prior-year average and +38% ahead of number-two-ranked Lifetime Television (1.3 million total viewers).

Among kids 2-11 in total day for 3Q ‘02, Nickelodeon was number one with a 2.9 rating/21 share (926,000 average kid viewers)–consistent with prior-year levels. Among kids 6-11 in total day, Nickelodeon also finished first, posting a 2.9 rating/21 share (559,000 average kid viewers).

September ’02 ranks as the network’s most-watched September ever among total viewers in total day. Nickelodeon finished first in total day for the month with 1.7 million total viewers, up +13% over its prior-year level. Nick also was first with kids 2-11 in total day for the month, averaging a 2.7/21 share and delivering 840,000 average kid viewers. In prime time, Nick was third with 2.1 million total viewers up +11% over prior year levels.

SpongeBob SquarePants surfaced in 3Q ‘01 as broadcast and cable television’s number-one kids show and has held onto the top spot ever since. Averaging a 6.6/30 coverage rating and share for the quarter and delivering 2.1 million kids. SpongeBob improved last year’s time period average among kids 2-11 by +16% in rating and by +17% in delivery.

Since launching Sept. 6, The Adventures of Jimmy Neutron, Boy Genius, has averaged a 7.6/31 rating and share (2.4 million average kid viewers) with kids 2-11, up +17% in rating as compared to last year. The show’s debut raked in record ratings for Nick, ranking as the network’s highest-rated premiere in the its 23-year history. Jimmy Neutron erased the previous record, set by ChalkZone in March, by scoring a 9.3/33 rating and share (2.9 million kid viewers) among kids 2-11—an increase of +37% in rating over prior-year levels. With total viewers, Jimmy Neutron also ranks as the network’s most-watched premiere ever, delivering 4.3 million persons 2+, +48% more than the prior-year levels.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines, music and feature films. Nickelodeon’s U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for seven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.