Cartoon Network

Cartoon Network’s 2001-02 Ratings Growth

Author: Nickandmore!

via Cartoon Network press release:

Cartoon Network ’01-’02 Season Scores Across-the-Board Growth in All Key Demos

Supported by a growing line-up of prime time original series and strong afternoon and late-night franchises, Cartoon Network concluded the 2001-2002 television season charting significant growth in all of its targeted demos. Performance results for each of Cartoon Network’s key demos include the following claims:

  • Tweens 9-14 delivery increased by 24% in total day, 14% in prime time.
  • Kids 6-11 delivery grew by 14% in total day, 9% in prime time.
  • Kids 2-11 delivery improved by 8% in total day, 4% in prime time.
  • Adults 18-34 late-night delivery (Sat, 11 p.m.-2 a.m. & Sun. 10 p.m.-1 a.m.) expanded by 33%.
  • Viewers 12-24 delivery rose by 31% in total day, 25% in prime time.

This delivery trajectory, coupled with the network’s distribution growth to near-full cable penetration (81.9 million homes), proves the network’s programming strategies this yearõ(A) building its signature slate of prime time original series with premieres on Friday nights; (B) expanding its Toonami afternoon action-adventure block to 7 p.m.; (C) introducing an entirely new weekend late-night franchise specifically for adult viewers; and (D) adding original fare to its morning dayparts, etc.õhave worked on all fronts. Highlights from the ’01-’02 television season include the following:

  • Justice League: The original series premiere (Sat., 11/17/01, 7-8:30 p.m.) delivered more adults 18-34 than any telecast in Cartoon Network history-755,000 viewers. It also stands as the highest-rated original telecast among adults 18-34 (1.6) and the second-highest-rated telecast overall. Additionally, it scored the network’s best-ever household delivery (1,770,000 homes) for a Cartoon Network premiere.
  • Dragon Ball Z: All-new episodes of Cartoon Network’s exclusive animÅ import (Mon., 9/16/02, 6:30 p.m.) muscled its way to the #1 program of the week (9/16-23/02) on all cable television with tweens 9-14 (6.1), boys 9-14 (11.5) and men 12-24 (6.6). As anchor to Cartoon Network’s Toonami afternoon action-adventure block (4-7 p.m.), Dragon Ball Z also propelled the network’s annual on-air/online “Total Immersion Event,” Toonami: Trapped in Hyperspace (9/16-20/02, 4-7 p.m.), to #1 among all cable during its time period with boys 9-14 and boys 12-17.
  • Adult Swim Action: Since its Feb. ’02 premiere (Saturdays, 11 p.m.-2 a.m.), the block has nearly doubled delivery of men 18-34 (+88%) compared to the same time period last year, while ratings grew by 67%.
  • Adult Swim Comedy: Celebrating its first anniversary (Sunday, 9/02/01, 10 p.m.-1 a.m.), the blocked earned a 0.5 adults 18-34 rating, up 25% vs. last year. Among men 18-34, ratings were up 67% and delivery grew by 85%.
  • Baby Looney Tunes: The original series premiere week (9/16-22/02, M-F, 9 a.m.) produced double-digit ratings and delivery growth-kids 6-11 ratings (1.6) grew by 14% while kids 2-11 ratings (2.0) increased by 11% vs. the same time period last year. Similarly, delivery of kids 6-11 and kids 2-11 improved by 19% and 15%, respectively.
  • Hamtaro: Debuting last summer (Monday, 6/03/02) and running weekday mornings at 7 a.m., the animÅ series increased tweens 9-14 ratings (1.5) by 36% and tween boys 9-14 ratings (2.4) by 71%.
  • He-Man and the Masters of the Universe: The original series premiere (Friday, 8/16/02, 4-5:30 p.m.) scored as the highest-rated program in its time period on all television-broadcasting and cable-among boys 6-11 (4.7, up 15%), boys 9-14 (4.2, up 45%), persons 12-24 (1.5, up 150%) and men 18-24 (1.4, up 1,400%). Tweens 9-14 delivery grew by 34% and kids 6-11 delivery grew by 12%.

Cartoon Network, currently seen in 81.9 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Cartoon Network’s Web site is located at (AOL Keyword: Cartoon Network). Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. RATING PERIOD: 10/01/01 – 9/29/02 SOURCE: Turner Entertainment Research from Nielsen Media Research data. NOTES: All ratings based on coverage homes for the network.