“Jimmy Neutron” is Nickelodeon’s Highest-Rated Premiere Ever

Author: Nickandmore!

via Nickelodeon press release:

The Adventures of Jimmy Neutron, Boy Genius, Leaps to Top of Heap as Nickelodeon’s Highest-Rated Premiere Ever

New York, NY–Sept. 10, 2002– Drawing a third of all kids watching cable TV last Friday night and placing first with kids among broadcast and basic-cable television, The Adventures of Jimmy Neutron, Boy Genius, raked in record ratings for its Friday, Sept. 6, 8:30 p.m. (ET/PT) debut. Ranking as Nickelodeon’s highest-rated premiere in the network’s 23-year history, Jimmy Neutron easily established itself among the gallery of Nick hits that includes SpongeBob SquarePants and the network’s previous premiere record-holder, ChalkZone.

Jimmy Neutron scored a 9.3/33 rating and share (2.9 million kid viewers) among its target kids 2-11 audience—an increase of +37% in rating over prior-year levels and a rise of +8% over the ChalkZone record (8.6/27 kids 2-11 rating and share; 2.8 million kid viewers) set in March. Among total viewers, Jimmy Neutron also ranks as the network’s most-watched premiere ever, delivering 4.3 million persons 2+, +48% more than the prior-year levels. The program eclipsed the previous record of 4 million total viewers, also set by ChalkZone last March, by +6%.

Jimmy Neutron first shot to stardom on the big screen last fall in the Oscarâ -nominated Nickelodeon Movies/Paramount Pictures feature film Jimmy Neutron: Boy Genius. Jimmy Neutron (voiced by Debi Derryberry) is a 10-year-old kid with a super-charged brain and a knack for inventing gadgets that make life easier. In his secret underground lab, Jimmy has created everything from a laser-guided toothbrush and automatic hairstyler to his beloved robotic dog, Goddard. Sometimes, however, these inventions malfunction, sending Jimmy off on unexpected adventures in his hometown of Retroville. The Adventures of Jimmy Neutron, Boy Genius, is produced at DNA Productions in Dallas, Texas.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines, music and feature films. Nickelodeon’s U.S. television network is seen in more than 86 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.