Nick Wins 2001-02 Kids’ Saturday-Morning Broadcast Season

Author: Nickandmore!

via Nickelodeon press release:

Kids’ Saturday-Morning Broadcast Season Belongs to Nickelodeon

Beating Closest Competitor By +53%, Nick Nestles at Number-One on Saturday Mornings and Wins Weekday Afternoons by +61%

“Nick Jr. on CBS” Beats All Broadcast Nets in Kids 2-5; CBS Second Only to Nickelodeon

NickelodeonNew York, NY — May 23, 2002 — Broadcast television’s traditional Saturday-morning and weekday-afternoon kid dayparts belong this season to basic cable’s Nickelodeon, which took the Saturday-morning top spot on a national ratings basis and scored seven of broadcast and basic-cable television’s top 10 kids’ programs. Powered by television’s number-one kids’ show, SpongeBob SquarePants, Nick’s Saturday-morning performance this season beat the closest competitor, Kids’ WB, by +53%. Nickelodeon’s first-place domination of weekday afternoons also continued this season, beating number-two Kids’ WB in this daypart by +61% for the season.

For Saturday mornings (8 a.m.-12 p.m. ET/PT) during the just-completed 2001-02 broadcast season (9/3/01-5/19/02), Nickelodeon logged its fifth straight season at number one (4.9 national rating/21 share [2.0 million average kid 2-11 viewers] —on par with its record-breaking number-one performance last season among kids 2-11. On weekday afternoons (3-5 p.m. ET/PT), Nick averaged a 2.9/20 rating and share (1.2 million average viewers) with kids 2-11, +61% ahead of Kids’ WB and Cartoon Network (tied for second).

Following second-place Kids’ WB (3.2/13 and 1.3 million average kid viewers) on Saturdays was Cartoon Network (2.2/9 and 884,000 average kid viewers); the three-way tie among ABC (1.9/8 and 767,000 average kid viewers); FOX (1.9/8 and 764,000 average kid viewers); CBS (1.9/9 and 757,000 average kid viewers); PBS (1.1/5 and 460,000 average kid viewers); Disney Channel (1.8/8 and 725,000 average kid viewers); and ABC Family (0.8/3 and 330,000 average kid viewers).

For weekday afternoons, number-one Nick was followed by: the second-place tie between Cartoon Network (1.8/12 and 722,000 average kid viewers) and Kids’ WB (1.8/10 and 717,000 average kid viewers); Disney Channel (1.0/7 and 411,000 average kid viewers); and ABC Family (0.4/2 and 152,000 average kid viewers).

“Nick Jr. on CBS” (7 a.m.-12 p.m. ET/PT) finished the season second only to Nickelodeon among kids 2-5 with a 3.3/15 (531,000 average kid viewers), on par with last season’s record-breaking performance. Nick was first among kids 2-5 in the 7 a.m.-12 p.m. (ET/PT) time period with a 4.0/19 (646,000 average kid 2-5 viewers), up +11% over last season.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines, music and feature films. Nickelodeon’s U.S. television network is seen in more than 85 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.