Nickelodeon July 2001 Ratings Highlights; “Rugrats: All Growed Up” Sets Huge Records

Author: Nickandmore!

via Nickelodeon press release:


Nick Ranks at Number One in Total Day for the Month, Takes Number-Two Position in Prime Time

New York, NY-July 31, 2001- Powered by the record-shattering Rugrats‘ “All Growed Up” 10th anniversary special, Nickelodeon in July 2001 drew its largest audience of kids 2-11 ever and continued its longstanding dominance as the number-one basic-cable network on a 24-hour basis. According to Nielsen Media Research for July ’01 (7/2-29/01), Nickelodeon delivered a record-breaking average of 992,000 kids 2-11 in total day, marking a 4% increase over last year’s record-setting kid delivery levels (957,000). Among households in total day, Nickelodeon averaged a 1.5/1.2 million HH, delivering audience levels comparable to last year’s record-setting July ’00, when the network garnered its largest household delivery numbers ever.

The network also posted a strong second-place prime-time showing in July due to “All Growed Up” and Nick at Nite’s successful launch of the summer-long Pop-Up Brady series. Having won the week of July 15-22 in prime time, Nick was number two for the entire month with a 1.8/1.4 million HH, up 6% in rating and 11% in HH delivery as compared to prior-year levels. Airing Wednesdays at 9 p.m. on Nick at Nite, Pop-Up Brady increased last year’s time period average by 34% in rating and 40% in delivery, averaging a 1.8/1.5 million HH.

The cable-ratings story of the overall month belonged to Nick’s Rugrats‘ special, in which the babies were depicted 10 years in the future. Highlights include:

  • Rugrats’ “All Growed Up” (Saturday, July 21, 8-9 p.m. [ET/PT]) posted a 7.2/5.9 million HH and, among kids 2-11, averaged a 20.4 rating/70 share, making it Nickelodeon’s highest-rated program ever and the highest-rated kids’ program in cable television history.
  • The special drew a higher kids share (70) than the Super Bowl drew adults (62); and nearly 3 out of 4 kids watching television in Nick’s universe (81 million U.S. households) were tuned in to “All Growed Up.”
  • The special was the number-one cable program for the week of July 15 and was the second-highest-rated basic-cable program of the year, second only to TNT’s “Crossfire Trail” (Sunday, Jan. 21).
  • Among persons 2+ (total viewers), “All Growed Up” averaged more than 12 million viewers, making it number one against all broadcast and basic-cable competition for the time period in households and among adults 18-49.

Nickelodeon, the number-one entertainment brand for kids, has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 81 million households and has been the number-one-rated basic-cable network for more than five consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.