via Nickelodeon press release:

NICKELODEON’S THE PENGUINS OF MADAGASCAR RANKS AS THIS WEEK’S TOP KIDS TELECAST ON ALL TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

The Penguins of Madagascar Presidents Day special, “Dr. Blowhole’s Revenge,” guest-starring Neil Patrick Harris (Monday, Feb. 15, 8 p.m., ET/PT), topped all TV for the week with kids 2-11 (8.3/2.9 million) and kids 6-11 (9.9/2.1 million).  The Penguins special also ranked among the top 10 telecasts (#6) on basic cable with total viewers (4.6 million) for the week.  Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 2/7/10, Live + Same Day 2/8/10-2/21/10), second only to SpongeBob SquarePants.

Nickelodeon closed the week (2/15/10–2/21/10) as the number-one basic cable network in total day with kids 2-11 (3.8/1.3 million), kids 6-11 (3.3/706,000), and total viewers (2.4 million).

The Penguins of Madagascar (Feb. 15, 8 p.m. ET/PT) and SpongeBob SquarePants (Feb.15, 10:30 a.m. and 5:30 p.m. ET/PT) scored the top two animated telecasts on all TV for the week with kids 2-11 (8.3/2.9 million and 7.5/2.7 million, respectively) and kids 6-11 (9.9/2.1 million and 7.0/1.5 million, respectively).

TeenNick, Nickelodeon’s 24-hour TV network exclusively for and about teens, scored its most-watched week ever with total viewers, posting double-digit gains over last year’s like time period.

Additionally, the premiere of School Gyrls one-hour TV movie (Sunday, Feb. 20, 7 p.m. ET/PT) ranked as broadcast and basic cable’s number-one telecast with kids 2-11 (4.2/1.5 million) in its 7-8 p.m. time period and drew 2.9 million total viewers (+10%).

via Nickelodeon press release:

Nickelodeon’s The Penguins of Madagascar President’s Day Special Tops Basic Cable with Total Viewers on Monday Night

Penguins Special Starring Neil Patrick Harris Ranks as Number-One Telecast On All TV with Kids 2-11 and Kids 6-11

Viewers flocked to The Penguins of Madagascar President’s Day special, “Dr. Blowhole’s Revenge,” guest starring Neil Patrick Harris on Monday night (Feb. 15, 8 p.m., ET/PT). The new episode ranked as basic cable’s number-one telecast with total viewers (4.6 million, +19%) in its 8-8:30 p.m. time period, and was broadcast and basic cable’s top telecast with kids 2-11 (8.3/2.9 million, +34%) and kids 6-11 (9.9/2.1 million, 167%) on Monday.

“Dr. Blowhole’s Revenge” also ranked as broadcast and basic cable’s number-one animated telecast with total viewers on Monday. Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 01/31/10, Live + Same Day 2/1/10-2/14/10), second only to SpongeBob SquarePants.

Nickelodeon’s iCarly Ranks as Friday’s Top Scripted Telecast on All TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

Airing alongside the Olympics, Nickelodeon’s smash hit iCarly continues its first-place streak in prime time on Friday nights.  A special extended replay of the record-setting iCarly “iSaved Your Life” episode (Feb. 12, 8-8:37 p.m., ET/PT) ranked as the number-one scripted telecast with total viewers (4.1 million) and kids 2-11 (2.3 million) on both broadcast and basic cable for the night.  The performance also marks the third straight week that iCarly has topped all of basic cable on Fridays. Overall, with total viewers that night, iCarly placed third on all TV–only behind NBC’s Olympics coverage and a new episode of CBS’s Undercover Boss (4.2 million total viewers).

The telecast averaged a 6.5 rating among kids 2-11 (+27% over last year), and posted double- and triple-digit ratings gains with kids 6-11 (7.8/1.7 million, +77%) and tweens 9-14 (6.0/1.3 million, +114%).

The original telecast of “iSaved Your Life” (Monday, Jan. 18, 8 p.m. ET/PT) drew a record 11.2 million total viewers (source: NMR, live + same day data [12.4 million P2+ based on NMR, Live + 7 Day data]), marking it as Nickelodeon’s highest-rated and most-watched live-action telecast ever with kids 2-11, kids 6-11, tweens 9-14 and total viewers.  Year to date, iCarly ranks as the number-one live-action series on basic cable television with kids 2-11.

Nickelodeon closed the week (2/8/10–2/14/10) as the number-one basic cable network in total day with kids 2-11 (3.7/1.3 million, +3% in rating), kids 6-11 (3.2/681,000, +7%), and 2.4 million total viewers (+6% in delivery).

For the week, SpongeBob SquarePants (Saturday, Feb. 13, 9 a.m. and 9:30 a.m. ET/PT) ranked among the top 10 telecasts on basic cable with total viewers (4.4 and 4.9 million, respectively).  SpongeBob (Feb. 13, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 13, 10 a.m. ET/PT) ranked as the top two animated telecasts with kids 2-11 (7.1/2.5 million and 6.5/2.3 million, respectively).

Additionally, Nickelodeon’s newest preschool offering Team Umizoomi scored the top three preschool telecasts for the week on broadcast and basic cable (7.7/1.1 million K2-5).

NICKELODEON’S ICARLY AND BIG TIME RUSH ARE TOPS WITH TOTAL VIEWERS ON FRIDAY NIGHTS

SpongeBob SquarePants, The Penguins of Madagascar and iCarly Follow Only Super Bowl XLIV as Top Programs on TV with Kids 2-11, 6-11 for Week

NEW YORK—Feb. 9, 2010—For the second straight week, brand-new episodes of Nickelodeon’s iCarly and Big Time Rush (Friday, Feb. 5) grabbed basic cable’s top spots with total viewers (P2+) on Friday night.  iCarly’s “iEnrage Gibby” topped basic cable overall with total viewers (4.8 million), kids and tweens for the night.  Big Time Rush’s “Big Time Love Song” lodged a second-place finish among basic cable’s entertainment telecasts with total viewers (3.7 million), and was number-two overall on basic cable with kids and tweens for Friday.

iCarly’s “iEnrage Gibby” (8-8:30 p.m. ET/PT) posted double- to triple-digit gains over last year with all key kid and total viewer demos on Friday, averaging a 10.3/2.2 million kids 6-11 (+115%), 8.8/1.9 million tweens 9-14 (+167%) and 7.9/2.8 million kids 2-11 (+65%), with +71% growth among persons 2+. The new episode also topped basic cable in its time period with Adults 18-49 (0.9/1.0 million).

Big Time Rush, a bonafide new hit with kids and tweens, also posted double-digit gains with kids, tweens and total viewers with “Big Time Love Song” (8:30-9 p.m. ET/PT), averaging an 8.0/1.7 million K6-11 (+57%), 6.2/1.3 million T9-14 (+68%), 6.3/2.2 million K2-11 (+29%) and delivering gains of +26% with total viewers.   Following its record-setting premiere (Jan. 18), new episodes of Big Time Rush are averaging a 7.6/1.6 million kids 6-11 and 3.6 million P2+ (source: NMR, live + 7 through 1/24/10, L+SD through 2/7/10).

For the week (2/1/10-2/7/10), Nickelodeon’s Saturday morning hits SpongeBob SquarePants (Feb. 6, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 6, 10 a.m. ET/PT), along with iCarly “iEnrage Gibby” bested all programs on broadcast and basic cable—other than Super Bowl XLIV—with kids 2-11 and kids 6-11.  The trio also netted basic cable’s top three telecasts with total viewers, behind only WWE Entertainment, with SpongeBob drawing 5.5 million P2+ and Penguins 5.2 million P2+.

Quarter to date (12/28/09-2/7/10), SpongeBob ranks as the top program with kids 2-11  on all of TV, while The Penguins of Madagascar follows as TV’s number-two animated kids 2-11 program.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

The Penguins of Madagascar won Best Animated Television Production for Children at the 37th Annual Annie Awards, which were held on Saturday, February 6, 2010.

Bret Haaland also won for his directing in The Penguins of Madagascar episode “Launchtime.”

Guy Moon won the Annie Award for music in a television production for The Fairly OddParents special “Wishology: The Big Beginning.”

Tom Kenny won the award for voice acting in a television production for his role as SpongeBob SquarePants in the special “Truth or Square.”

Visit www.annieawards.org for a full list of winners.