Weekly Cable Top 25

Top 25 cable shows for the week ending March 14, 2010:

Rank Shows NET DAY( Time Viewers Live+SD (000)

1 HANNAH MONTANA DSNY Sun 07:30P-08:00P 6,920
2 SONNY WITH A CHANCE DSNY Sun 08:00P-08:30P 5,920
3 PAWN STARS HIST Mon 10:00P-10:30P 5,821
4 PAWN STARS HIST Mon 10:30P-11:00P 5,413
5 WWE ENTERTAINMENT USA Mon 10:00P-11:06P 5,362
6 SPONGEBOB NICK Sat 09:30A-10:00A 4,918
7 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,819
8 AMERICAN PICKERS HIST Mon 09:00P-10:00P 4,553
9 HANNAH MONTANA DSNY Sun 07:00P-07:30P 4,539
10 SPONGEBOB NICK Sat 11:30A-12:00P 4,532
11 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 4,287
12 SPONGEBOB NICK Sat 11:00A-11:30A 4,284
13 NCIS USA Mon 08:00P-09:00P 4,271
14 SPONGEBOB NICK Sat 09:00A-09:30A 4,236
15 ICARLY NICK Sat 12:00P-12:30P 4,108
16 WHITE COLLAR USA Tue 10:00P-11:01P 4,035
17 SPONGEBOB NICK Sat 06:30P-07:00P 3,873
18 THE OREILLY FACTOR FOXN Mon 08:00P-09:00P 3,867
19 THE OREILLY FACTOR FOXN Wed 08:00P-09:00P 3,764
20 ICARLY NICK Sat 12:30P-01:00P 3,762
21 FANBOY & CHUM CHUM NICK Sat 10:30A-11:00A 3,697
22 SPONGEBOB NICK Sat 06:00P-06:30P 3,608
23 JONAS DSNY Sun 08:30P-09:00P 3,602
24 ICARLY NICK Fri 08:00P-08:30P 3,575
25 ICARLY NICK Sat 07:00P-07:30P 3,547

Top Cable Networks

Prime-time Average Viewers (Live+SD) Week of March 8-14, 2010
Network (000s)

DSNY 2,499
USA 2,483
FOXN 2,250
TBSC 1,925
TNT 1,683
HIST 1,674
NAN 1,623
ESPN 1,605
FAM 1,547
A&E 1,498
FX 1,329
HGTV 1,328
LIFE 1,292
TOON 1,282
TRU 1,232
FOOD 1,172
AMC 1,108
DISC 1,073
SYFY 1,072
TLC 1,045
SPK 1,039
CMDY 943
BRAV 882
MTV 799
HALL 798

Adults 18-49 Primetime Average (Live+SD)
Network (000s)

USA 1,100
TBSC 1,091
HIST 808
FX 716
TNT 705
ESPN 704
A&E 691
FAM 650
CMDY 599
TRU 589
DSNY 567
BRAV 562
FOOD 560
TLC 549
SPK 549
LIFE 528
DISC 513
HGTV 490
MTV 479
SYFY 458
EN 419
NAN 413
AMC 385
BET 362
FOXN 344

Total Day Average Viewers (Live+SD)
Network (000s)

NICK 2,146
DSNY 1,626
NAN 1,570
TNT 1,265
FOXN 1,263
ADSM 1,218
USA 1,190
TOON 1,047
TBSC 1,035
ESPN 891
A&E 883
HIST 817
TRU 803
LIFE 788
FOOD 728
HGTV 722
FX 695
FAM 688
SPK 687
DISC 658
AMC 601
NKJR 556
TVLD 547
CMDY 540
SYFY 508

Sunday, March 14, 2010

Hannah Montana (7:30pm)
- 6.920 million viewers
- 3.9/7 HH
- 1.5/5 A18-49
- 6.0/23 T12-17
- 7.5/27 K2-11

Sonny With a Chance (8pm)
- 5.920 million viewers
- 3.4/6 HH
- 1.1/3 A18-49
- 5.4/19 T12-17
- 7.2/25 K2-11

via Nickelodeon press release:

NICKELODEON’S THE PENGUINS OF MADAGASCAR RANKS AS THIS WEEK’S TOP KIDS TELECAST ON ALL TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

The Penguins of Madagascar Presidents Day special, “Dr. Blowhole’s Revenge,” guest-starring Neil Patrick Harris (Monday, Feb. 15, 8 p.m., ET/PT), topped all TV for the week with kids 2-11 (8.3/2.9 million) and kids 6-11 (9.9/2.1 million).  The Penguins special also ranked among the top 10 telecasts (#6) on basic cable with total viewers (4.6 million) for the week.  Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 2/7/10, Live + Same Day 2/8/10-2/21/10), second only to SpongeBob SquarePants.

Nickelodeon closed the week (2/15/10–2/21/10) as the number-one basic cable network in total day with kids 2-11 (3.8/1.3 million), kids 6-11 (3.3/706,000), and total viewers (2.4 million).

The Penguins of Madagascar (Feb. 15, 8 p.m. ET/PT) and SpongeBob SquarePants (Feb.15, 10:30 a.m. and 5:30 p.m. ET/PT) scored the top two animated telecasts on all TV for the week with kids 2-11 (8.3/2.9 million and 7.5/2.7 million, respectively) and kids 6-11 (9.9/2.1 million and 7.0/1.5 million, respectively).

TeenNick, Nickelodeon’s 24-hour TV network exclusively for and about teens, scored its most-watched week ever with total viewers, posting double-digit gains over last year’s like time period.

Additionally, the premiere of School Gyrls one-hour TV movie (Sunday, Feb. 20, 7 p.m. ET/PT) ranked as broadcast and basic cable’s number-one telecast with kids 2-11 (4.2/1.5 million) in its 7-8 p.m. time period and drew 2.9 million total viewers (+10%).

via Nickelodeon press release:

Nickelodeon’s The Penguins of Madagascar President’s Day Special Tops Basic Cable with Total Viewers on Monday Night

Penguins Special Starring Neil Patrick Harris Ranks as Number-One Telecast On All TV with Kids 2-11 and Kids 6-11

Viewers flocked to The Penguins of Madagascar President’s Day special, “Dr. Blowhole’s Revenge,” guest starring Neil Patrick Harris on Monday night (Feb. 15, 8 p.m., ET/PT). The new episode ranked as basic cable’s number-one telecast with total viewers (4.6 million, +19%) in its 8-8:30 p.m. time period, and was broadcast and basic cable’s top telecast with kids 2-11 (8.3/2.9 million, +34%) and kids 6-11 (9.9/2.1 million, 167%) on Monday.

“Dr. Blowhole’s Revenge” also ranked as broadcast and basic cable’s number-one animated telecast with total viewers on Monday. Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 01/31/10, Live + Same Day 2/1/10-2/14/10), second only to SpongeBob SquarePants.

Nickelodeon’s iCarly Ranks as Friday’s Top Scripted Telecast on All TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

Airing alongside the Olympics, Nickelodeon’s smash hit iCarly continues its first-place streak in prime time on Friday nights.  A special extended replay of the record-setting iCarly “iSaved Your Life” episode (Feb. 12, 8-8:37 p.m., ET/PT) ranked as the number-one scripted telecast with total viewers (4.1 million) and kids 2-11 (2.3 million) on both broadcast and basic cable for the night.  The performance also marks the third straight week that iCarly has topped all of basic cable on Fridays. Overall, with total viewers that night, iCarly placed third on all TV–only behind NBC’s Olympics coverage and a new episode of CBS’s Undercover Boss (4.2 million total viewers).

The telecast averaged a 6.5 rating among kids 2-11 (+27% over last year), and posted double- and triple-digit ratings gains with kids 6-11 (7.8/1.7 million, +77%) and tweens 9-14 (6.0/1.3 million, +114%).

The original telecast of “iSaved Your Life” (Monday, Jan. 18, 8 p.m. ET/PT) drew a record 11.2 million total viewers (source: NMR, live + same day data [12.4 million P2+ based on NMR, Live + 7 Day data]), marking it as Nickelodeon’s highest-rated and most-watched live-action telecast ever with kids 2-11, kids 6-11, tweens 9-14 and total viewers.  Year to date, iCarly ranks as the number-one live-action series on basic cable television with kids 2-11.

Nickelodeon closed the week (2/8/10–2/14/10) as the number-one basic cable network in total day with kids 2-11 (3.7/1.3 million, +3% in rating), kids 6-11 (3.2/681,000, +7%), and 2.4 million total viewers (+6% in delivery).

For the week, SpongeBob SquarePants (Saturday, Feb. 13, 9 a.m. and 9:30 a.m. ET/PT) ranked among the top 10 telecasts on basic cable with total viewers (4.4 and 4.9 million, respectively).  SpongeBob (Feb. 13, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 13, 10 a.m. ET/PT) ranked as the top two animated telecasts with kids 2-11 (7.1/2.5 million and 6.5/2.3 million, respectively).

Additionally, Nickelodeon’s newest preschool offering Team Umizoomi scored the top three preschool telecasts for the week on broadcast and basic cable (7.7/1.1 million K2-5).

NICKELODEON’S ICARLY AND BIG TIME RUSH ARE TOPS WITH TOTAL VIEWERS ON FRIDAY NIGHTS

SpongeBob SquarePants, The Penguins of Madagascar and iCarly Follow Only Super Bowl XLIV as Top Programs on TV with Kids 2-11, 6-11 for Week

NEW YORK—Feb. 9, 2010—For the second straight week, brand-new episodes of Nickelodeon’s iCarly and Big Time Rush (Friday, Feb. 5) grabbed basic cable’s top spots with total viewers (P2+) on Friday night.  iCarly’s “iEnrage Gibby” topped basic cable overall with total viewers (4.8 million), kids and tweens for the night.  Big Time Rush’s “Big Time Love Song” lodged a second-place finish among basic cable’s entertainment telecasts with total viewers (3.7 million), and was number-two overall on basic cable with kids and tweens for Friday.

iCarly’s “iEnrage Gibby” (8-8:30 p.m. ET/PT) posted double- to triple-digit gains over last year with all key kid and total viewer demos on Friday, averaging a 10.3/2.2 million kids 6-11 (+115%), 8.8/1.9 million tweens 9-14 (+167%) and 7.9/2.8 million kids 2-11 (+65%), with +71% growth among persons 2+. The new episode also topped basic cable in its time period with Adults 18-49 (0.9/1.0 million).

Big Time Rush, a bonafide new hit with kids and tweens, also posted double-digit gains with kids, tweens and total viewers with “Big Time Love Song” (8:30-9 p.m. ET/PT), averaging an 8.0/1.7 million K6-11 (+57%), 6.2/1.3 million T9-14 (+68%), 6.3/2.2 million K2-11 (+29%) and delivering gains of +26% with total viewers.   Following its record-setting premiere (Jan. 18), new episodes of Big Time Rush are averaging a 7.6/1.6 million kids 6-11 and 3.6 million P2+ (source: NMR, live + 7 through 1/24/10, L+SD through 2/7/10).

For the week (2/1/10-2/7/10), Nickelodeon’s Saturday morning hits SpongeBob SquarePants (Feb. 6, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 6, 10 a.m. ET/PT), along with iCarly “iEnrage Gibby” bested all programs on broadcast and basic cable—other than Super Bowl XLIV—with kids 2-11 and kids 6-11.  The trio also netted basic cable’s top three telecasts with total viewers, behind only WWE Entertainment, with SpongeBob drawing 5.5 million P2+ and Penguins 5.2 million P2+.

Quarter to date (12/28/09-2/7/10), SpongeBob ranks as the top program with kids 2-11  on all of TV, while The Penguins of Madagascar follows as TV’s number-two animated kids 2-11 program.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).