Disney XD rocketed to its biggest year in the networkâ€™s history (including its 10 years as Toon Disney) with solid ratings from its growing array of original series -- most notably its top three live-action comedies , â€śLab Rats,â€ť â€śPair of Kingsâ€ť and â€śKickinâ€™ Itâ€ť â€“ in addition to the hit Marvel animated series â€śThe Avengers: Earthâ€™s Mightiest Heroesâ€ť and â€śUltimate Spider-Man.â€ťYearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.
October 2012 ranked as Disney XDâ€™s #1 most-watched month in Prime in the networkâ€™s history (includes its 10 years as Toon Disney) in Boys 6-14 (165,000), Tweens 9-14 (193,000) and Boys 9-14 (117,000), its #2 most-watched month ever in Kids 6-14 (274,000) and Kids 6-11 (213,000), and recorded October-highs in Total Viewers (431,000) and Kids 2-11 (266,000), bolstered by strong performances of original live-action series â€śKickinâ€™ Itâ€ť and â€śLab Rats,â€ť Marvel animated series â€śAvengers: Earth's Mightiest Heroesâ€ť and â€śUltimate Spider-Man,â€ť along with the series launch of â€śCrash & Bernstein.â€ť
During 3Q 2012, Disney XD recorded its most-watched quarter in the networkâ€™s history in Prime (includes its 10 years as Toon Disney) in Total Viewers (432,000) and target demos Kids 2-11 (252,000), Kids 6-14 (261,000), Boys 6-14 (148,000), Kids 6-11 (203,000), Tweens 9-14 (178,000) and Boys 9-14 (101,000), powered by original series, most notably live-action series â€śPair of Kingsâ€ť and â€śLab Rats,â€ť and Marvelâ€™s animated series â€śUltimate Spider-Manâ€ť and â€śAvengers: EMH.â€ť
Disney XD powered to its most-watched summer on record in both Prime and Total Day in Total Viewers and among target kid and boy 6-14, 6-11 and 9-14 demographics, delivering its 4th consecutive summer of increases and its #1 month of all time in July 2012.
Driven by its fast expanding roster of original series, including live-action series â€śPair of Kings,â€ť â€śLab Ratsâ€ť and â€śKickinâ€™ It,â€ť along with Marvelâ€™s animated series â€śUltimate Spider-Manâ€ť and â€śAvengers: EMH,â€ť 2Q 2012 ranked as Disney XDâ€™s most-watched 2Q in the networkâ€™s history in Prime, and 3rd most-watched quarter overall across the board: Total Viewers, Kids 6-14, Boys 6-14, Kids 6-11, Boys 6-11, Tweens 9-14 and Boys 9-14 (95,000).