Disney XD rocketed to its biggest year in the network’s history (including its 10 years as Toon Disney) with solid ratings from its growing array of original series — most notably its top three live-action comedies , “Lab Rats,” “Pair of Kings” and “Kickin’ It” – in addition to the hit Marvel animated series “The Avengers: Earth’s Mightiest Heroes” and “Ultimate Spider-Man.”Yearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.
The Avengers: Earth’s Mightiest Heroes Tag
October 2012 ranked as Disney XD’s #1 most-watched month in Prime in the network’s history (includes its 10 years as Toon Disney) in Boys 6-14 (165,000), Tweens 9-14 (193,000) and Boys 9-14 (117,000), its #2 most-watched month ever in Kids 6-14 (274,000) and Kids 6-11 (213,000), and recorded October-highs in Total Viewers (431,000) and Kids 2-11 (266,000), bolstered by strong performances of original live-action series “Kickin’ It” and “Lab Rats,” Marvel animated series “Avengers: Earth’s Mightiest Heroes” and “Ultimate Spider-Man,” along with the series launch of “Crash & Bernstein.”
During 3Q 2012, Disney XD recorded its most-watched quarter in the network’s history in Prime (includes its 10 years as Toon Disney) in Total Viewers (432,000) and target demos Kids 2-11 (252,000), Kids 6-14 (261,000), Boys 6-14 (148,000), Kids 6-11 (203,000), Tweens 9-14 (178,000) and Boys 9-14 (101,000), powered by original series, most notably live-action series “Pair of Kings” and “Lab Rats,” and Marvel’s animated series “Ultimate Spider-Man” and “Avengers: EMH.”
Disney XD powered to its most-watched summer on record in both Prime and Total Day in Total Viewers and among target kid and boy 6-14, 6-11 and 9-14 demographics, delivering its 4th consecutive summer of increases and its #1 month of all time in July 2012.
Driven by its fast expanding roster of original series, including live-action series “Pair of Kings,” “Lab Rats” and “Kickin’ It,” along with Marvel’s animated series “Ultimate Spider-Man” and “Avengers: EMH,” 2Q 2012 ranked as Disney XD’s most-watched 2Q in the network’s history in Prime, and 3rd most-watched quarter overall across the board: Total Viewers, Kids 6-14, Boys 6-14, Kids 6-11, Boys 6-11, Tweens 9-14 and Boys 9-14 (95,000).
The epic storytelling of Marvel — full of action, adventure and humor, along with complex, courageous and aspirational characters – will be introduced to a new generation of kids and families through a dedicated programming block, Marvel Universe, premiering SUNDAY, APRIL 1 on Disney XD. The new series, “Ultimate Spider-Man,” is written and guided by the most star-studded creative team in Super Hero television history, including some of the most influential names in comic books and pop culture. The programming block will also feature the second season of “The Avengers: Earth’s Mightiest Heroes,” and new short-form series that take viewers behind the scenes to meet the creative teams and explore the many facets of the Marvel Universe.
Disney XD will launch Marvel Universe, a dedicated Marvel programming block, with the new series “Ultimate Spider-Man” as its centerpiece, on SUNDAY, APRIL 1, it was announced today by Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide at the Television Critics Association Press Tour in Pasadena, California.
When the forces of evil are so overwhelming that no single hero can save the world…the Avengers assemble! Featuring Iron Man, Thor, Captain America and The Hulk, fans can now own the first 13 episodes of The Avengers: Earth’s Mightiest Heroes! in two must-have, collectible DVD volumes, available April 26 by The Walt Disney Studios.
Thanks to Cynopsis Kids, here’s a rundown of Disney XD and Nicktoons ratings from each day last week (Thanksgiving week). Monday – Sunday’s ratings only account for 6am-11pm, so following each day’s results is a summary of what each network aired.
“The Avengers: Earth’s Mightiest Heroes!,” an all-new animated series featuring the best of the best in the Marvel Universe, premieres Wednesday, OCTOBER 20 (8:30 p.m., ET/PT) on Disney XD. Produced by Marvel Animation, the series stars the world’s greatest heroes — Iron Man, Thor, Captain America, The Hulk, Ant-Man/Giant Man and Wasp — who form the Avengers, a team assembled when the powers of a single hero are not enough to save the world.