Team Umizoomi

Team Umizoomi

Nick Continues Olympic Celebration With “Dora” and “Team Umizoomi” Primetime Specials August 13

Nickelodeon continues to celebrate a sports-filled summer with new primetime specials of preschool favorites Dora the Explorer and Team Umizoomi on Monday, Aug. 13. First, Dora gets the chance to perform a special ribbon dance in “Dora’s Fantastic Gymnastics Adventure,” at 7:00 p.m. (ET/PT). Then, the mighty miniature math superheroes, Team Umizoomi, go for the gold in “Team Umizoomi: The Umi Games,” at 7:30 p.m. (ET/PT). Read more →

Doc McStuffins

Disney Junior Ratings Highlights for March 26 – April 1, 2012

For the week of March 26, 2012, Disney Junior on Disney Channel delivered the week’s #1 TV series in target preschoolers aged 2-5 with newcomer “Doc McStuffins” and the Top 3 TV series in Boys 2-5 with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse.” Moreover, on the heels of its week-ago record debut, “Doc McStuffins” accounted for the week’s Top 2 TV telecasts in Kids 2-5 (Top 5 among preschool series only) and the Top 3 TV telecasts in Boys 2-5. Also impressive, the Disney Junior block delivered the week’s Top 5 preschool telecasts in Women 18-49 (see below). Read more →


Nickelodeon Debuts Its Strongest Toy Portfolio Ever, Including TMNT, Winx, VICTORiOUS & More

Nickelodeon is headed to Toy Fair 2012 with its most comprehensive and diversified toy portfolio ever, based on popular entertainment brands for preschoolers, kids, and tweens. Nickelodeon will unveil products for both new and established properties, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious. Read more →


Nickelodeon Ratings Highlights for January 16 – 22, 2012

Nickelodeon’s iCarly scored the top entertainment telecast for the week (1/16-1/22/12) with a new episode titled “iToe Fat Cakes,” (Saturday, Jan. 21 at 8p.m. ET/PT), drawing 4.8 million viewers (up +62% over last year’s time period). The half-hour episode ranks as this week’s number-one entertainment program with kid and tween demos, posting double and triple-digit gains and averaging a 7.1/2.5 million (+54%) K2-11, 9.4/2 million (+68%) K6-11, and 8.9/1.9 million (+128%) T9-14. Read more →

Nickelodeon Ratings Highlights for May 2011

Nickelodeon closed May as basic cable’s number-one total day network with total viewers (2.0 million), kids 2-11 (3.1/1.1 million), kids 6-11 (2.6/571,000), tweens 9-14 (1.9/407,000) and kids 2-5 (3.9/563,000). Nick’s win was driven by hit live-action series, Victorious and ratings phenomenon, SpongeBob SquarePants, which rank as the top live-action and animated series, respectively, with kids and tweens across all TV for the month. Nickelodeon also bested its closest competitor by double digits with total viewers (+31%), kids 2-11 (+24%) and kids 2-5 (+70%). Read more →

Nickelodeon Closes April 2011 As the #1 Total Day Cable Net; iOMG Scores 8.8 Million Viewers

Nickelodeon continued its 2011 winning streak, closing April as basic cable’s number-one total day network with total viewers (2.2 million), kids 2-11 (3.4/1.2 million), and kids 6-11 (2.9/626,000). The nets monthly win was fueled by strong performances by iCarly, which scored basic cable’s top entertainment telecast with total viewers (8.8 million) with “iOMG” (Saturday, April 9, 8 p.m. ET/PT), and the newest addition to the net’s hit preschool roster Bubble Guppies, which continues to top as the number-one preschool series on all TV. iCarly also ranks as basic cable’s top entertainment program with total viewers and the month’s top series on broadcast and basic cable with kids 2-11, kids 6-11 and tweens 9-14. Read more →