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Cable Ratings: March 8 – 14, 2010

Weekly Cable Top 25

Top 25 cable shows for the week ending March 14, 2010:

Rank Shows NET DAY( Time Viewers Live+SD (000)

1 HANNAH MONTANA DSNY Sun 07:30P-08:00P 6,920
2 SONNY WITH A CHANCE DSNY Sun 08:00P-08:30P 5,920
3 PAWN STARS HIST Mon 10:00P-10:30P 5,821
4 PAWN STARS HIST Mon 10:30P-11:00P 5,413
5 WWE ENTERTAINMENT USA Mon 10:00P-11:06P 5,362
6 SPONGEBOB NICK Sat 09:30A-10:00A 4,918
7 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,819
8 AMERICAN PICKERS HIST Mon 09:00P-10:00P 4,553
9 HANNAH MONTANA DSNY Sun 07:00P-07:30P 4,539
10 SPONGEBOB NICK Sat 11:30A-12:00P 4,532
11 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 4,287
12 SPONGEBOB NICK Sat 11:00A-11:30A 4,284

13 NCIS USA Mon 08:00P-09:00P 4,271
14 SPONGEBOB NICK Sat 09:00A-09:30A 4,236
15 ICARLY NICK Sat 12:00P-12:30P 4,108

16 WHITE COLLAR USA Tue 10:00P-11:01P 4,035
17 SPONGEBOB NICK Sat 06:30P-07:00P 3,873
18 THE OREILLY FACTOR FOXN Mon 08:00P-09:00P 3,867
19 THE OREILLY FACTOR FOXN Wed 08:00P-09:00P 3,764
20 ICARLY NICK Sat 12:30P-01:00P 3,762
21 FANBOY & CHUM CHUM NICK Sat 10:30A-11:00A 3,697
22 SPONGEBOB NICK Sat 06:00P-06:30P 3,608

23 JONAS DSNY Sun 08:30P-09:00P 3,602
24 ICARLY NICK Fri 08:00P-08:30P 3,575
25 ICARLY NICK Sat 07:00P-07:30P 3,547

Top Cable Networks

Prime-time Average Viewers (Live+SD) Week of March 8-14, 2010
Network (000s)

DSNY 2,499
USA 2,483
FOXN 2,250
TBSC 1,925
TNT 1,683
HIST 1,674
NAN 1,623
ESPN 1,605
FAM 1,547
A&E 1,498
FX 1,329
HGTV 1,328
LIFE 1,292
TOON 1,282
TRU 1,232
FOOD 1,172
AMC 1,108
DISC 1,073
SYFY 1,072
TLC 1,045
SPK 1,039
CMDY 943
BRAV 882
MTV 799
HALL 798

Adults 18-49 Primetime Average (Live+SD)
Network (000s)

USA 1,100
TBSC 1,091
HIST 808
FX 716
TNT 705
ESPN 704
A&E 691
FAM 650
CMDY 599
TRU 589
DSNY 567
BRAV 562
FOOD 560
TLC 549
SPK 549
LIFE 528
DISC 513
HGTV 490
MTV 479
SYFY 458
EN 419
NAN 413
AMC 385
BET 362
FOXN 344

Total Day Average Viewers (Live+SD)
Network (000s)

NICK 2,146
DSNY 1,626
NAN 1,570
TNT 1,265
FOXN 1,263
ADSM 1,218
USA 1,190
TOON 1,047
TBSC 1,035
ESPN 891
A&E 883
HIST 817
TRU 803
LIFE 788
FOOD 728
HGTV 722
FX 695
FAM 688
SPK 687
DISC 658
AMC 601
NKJR 556
TVLD 547
CMDY 540
SYFY 508

Sunday, March 14, 2010

Hannah Montana (7:30pm)
- 6.920 million viewers
- 3.9/7 HH
- 1.5/5 A18-49
- 6.0/23 T12-17
- 7.5/27 K2-11

Sonny With a Chance (8pm)
- 5.920 million viewers
- 3.4/6 HH
- 1.1/3 A18-49
- 5.4/19 T12-17
- 7.2/25 K2-11

Nickelodeon Canada & YTV April 2010 Highlights

CORUS KIDS APRIL 2010 HIGHLIGHTS

Real Survivorman Les Stroud puts kids to the test in YTV’s Survive This, Season 2

Nick presents premiere episodes of True Jackson, VP and The Fairly OddParents

(March 2, 2010 – Toronto, Canada) Canada’s largest kids’ broadcaster, Corus Entertainment, welcomes spring with schedules jam-packed with fresh new series and specials for kids and their families. Highlights include: YTV’s Survive This, Season 2, starring Les Stroud; premiere episodes of True Jackson, VP and The Fairly OddParents on Nickelodeon (Canada); and the special premiere of Be On Roll Play on Treehouse.

YTV APRIL 2010 HIGHLIGHTS

SURVIVE THIS, SEASON 2 – SEASON PREMIERE
Who will survive? A new group of teens returns to the Canadian wilderness in Season 2 of Survive This, hosted by real Survivorman Les Stroud. Brought to the scene of a floatplane crash in episode 1, it doesn’t take long for the teens to realize what it’s going to take to win the title of Ultimate Survivor. Leaving civilization behind to face the challenges of finding food, shelter and safety, each teen puts their resourcefulness, skills and character to the test to see if they have what it takes to survive the great outdoors. Produced by 9 Story Entertainment in association with YTV, Survive This, Season 2 will air Mondays at 7:30 p.m. beginning with two back-to-back episodes on Monday, April 19 at 7 p.m.

THE NEXT STAR DAY
With Season 3 auditions in May just around the corner, viewers can get into The Next Star spirit when YTV revisits the guest stars, including heart-throb Justin Beiber, and contestants from Season 2 with The Next Star Day on Friday, April 9 beginning at 6:30 p.m.

This family-filled evening kicks off with the premiere episode True Jackson, VP: True Concert, guest-starring Beiber at 6:30 p.m. The fun continues at 7 p.m. as YTV gets nostalgic with The Next Star Season 2 finale featuring a heart-pounding performance by Beiber and where over one million Canadians voted to determine the winner Tianda Flegel. Topping the night off, viewers will get a glimpse of what Tianda has been up to as YTV presents the premiere special The Next Star: Where Is She Now?at 8:30 p.m.

THE NEXT STAR: WHERE IS SHE NOW? – PREMIERE
Fans can get caught up with their favourite Season 2 contestant and winner of The Next Star, Tianda Flegel in this special premiere episode The Next Star: Where Is She Now? Follow Tianda as she creates her first single “Liar Liar”, travels back to her hometown in Fraser Lake, BC – plus be the first to check out her music video in this half-hour special premiering on Friday, April 9 at 8:30 p.m.

EASTER WEEKEND ON YTV
Beginning on Friday, April 2 at 10 a.m. with the premiere special Barbie in a Mermaid Tale, YTV will be treating viewers to a weekend chock-full of sweet programming including the Charlie Brown classic It’s the Easter Beagle, Charlie Brown and Willy Wonka and the Chocolate Factory.

IT’S THE EASTER BEAGLE, CHARLIE BROWN
The Peanuts gang gets ready for Easter in this Emmy®-nominated special. Linus is convinced that the Easter Beagle will appear, while Snoopy replaces Woodstock’s leaky nest with a swank bachelor pad and Peppermint Patty tries to show Marci how to make Easter eggs. It’s the Easter Beagle, Charlie Brown airs Saturday, April 3 at 5:30 p.m. (r) Sunday, April 4 at 2 p.m.

WILLY WONKA AND THE CHOCOLATE FACTORY
YTV airs the 1971 classic Willy Wonka and the Chocolate Factory – a music-filled, Day-Glo version of Roald Dahl’s book, starring Gene Wilder. Viewers can find the golden ticket on Saturday, April 3 at 6 p.m.

EARTH DAY ON YTV
To celebrate our majestic planet Earth, YTV salutes its environmentally conscious fans with two premiere episodes of viewers’ favourite shows SpongeBob SquarePants and iCarly starring Miranda Cosgrove.

SPONGEBOB SQUAREPANTS: THE LAST STAND – PREMIERE
When SpongeBob and Patrick find out that the highway being built will demolish Jellyfish Fields, they decide to take action. SpongeBob SquarePants: The Last Stand premieres on Thursday, April 22 at 5:30 p.m.

iCARLY: iGO NUCLEAR – PREMIERE
Best friends Carly, Sam and Freddie are given a school assignment to build a project that benefits the environment, but when Carly accidentally creates an illegal nuclear powered generator, things get a little out of control. iCarly: iGo Nuclear premieres on Thursday, April 22 at 6 p.m.

YTV APRIL MOVIE PREMIERES
The Prince of Egypt (1998) premieres Sunday, April 4 at 4 p.m. – starring Val Kilmer and Sandra Bullock
Evan Almighty (2007) premieres Sunday, April 4 at 6 p.m. – starring Steve Carell and Morgan Freeman
The Golden Compass (2007) premieres Sunday, April 11 at 6 p.m. – starring Nicole Kidman
Small Soldiers (1998) premieres Sunday, April 25 at 6 p.m. – starring Kirsten Dunst and Denis Leary

NICKELODEON APRIL 2010 HIGHLIGHTS

LOL THIS APRIL FOOL’S DAY WITH NICKELODEON
Where should kids turn to for non-stop laugh out loud programming this April Fool’s Day? Nickelodeon. On Thursday, April 1 beginning at 6 a.m., viewers can tune in for back-to-back gag-themed episodes of Nick favourites all day and night. Highlights include: The Naked Brothers Band: No School Fool’s Day, Romeo: The April Fools, Back at the Barnyard: War of the Pranks, Danny Phantom: Eye For An Eye and Rugrats: Joke’s.

TRUE JACKSON, VP AND THE FAIRLY ODDPARENTS – PREMIERE EPISODES
Nickelodeon is dishing out premiere episodes of viewers’ favourite series all month long. Keke Palmer fans won’t want to miss brand new episodes of True Jackson, VP every Saturday at 10 a.m. throughout April beginning with True Jackson, VP: Hunky Librarian on Saturday, April 3. The springtime fun continues on YTV with premiere episodes of The Fairly OddParents Tuesdays at 7 p.m. beginning with The Fairly OddParents: Crocker Shocker/Super Hero on Tuesday, April 6.

TREEHOUSE APRIL 2010 HIGHLIGHTS

BE ON ROLL PLAY – PREMIERE SPECIAL
This 30-minute special taped at Toronto’s Canada’s Wonderland is sure to get preschoolers at home up and moving. A narrative-focused concert featuring guest performances by Keisha Chante and Patrick Pentland of the band Sloan has audiences interacting with the story through various coloured ribbons, beach balls and bubbles. A Sinking Ship and Treehouse co-production, fans of the popular Canadian series Roll Play might even be able to spot themselves in the crowd when Be On Roll Play premieres on Saturday, April 17 at 6 p.m.

EASTER IN THE TREEHOUSE
From Friday, April 2 to Monday, April 5, kids and parents can celebrate Easter with themed episodes of popular series such as Dora the Explorer, Max & Ruby and Toopy & Binoo. Plus, Treehouse fans won’t want to miss two premiere episodes of My Little Pony.

MY LITTLE PONY: MEET THE PONIES – PREMIERE
In this half-hour compilation of seven, four-minute episodes, everyone’s favourite ponies each have their own adventure. Pinky Pie throws a party; Rainbow Dash puts on a fashion show; Sweetie Belle bakes a cake; Scootaloo has an outdoor party; Toola-Roola throws a plate painting party; StarSong has a karaoke party; and Cheerilee has a slumber party. My Little Pony: Meet The Ponies premieres on Friday, April 2 at 5 p.m.

MY LITTLE PONY: A VERY PONY PLACE – PREMIERE
In this one-hour compilation of three, 20-minute episodes, the ponies learn to be themselves. Little unicorn Lily has a secret – her horn lights up when she giggles. After giggling at the Rainbow Lights Party, everyone sees Lily’s horn light up – which makes her run away in shame. Storybelle tells the tale of two little ponies who wished they could fly and woke up with beautiful wings. Also, in Ponyville everyone forgets Pinkie Pie’s birthday, so they decide to surprise her by painting the entire town pink. My Little Pony: A Very Pony Place premieres on Monday, April 5 at 5 p.m.

All YTV times are ET/PT.
All Nickelodeon and Treehouse times are ET.

SpongeBob’s Last Stand Premieres Earth Day on Nick, On DVD March 16

SpongeBob’s Last Stand, a new 30 minute episode of SpongeBob SquarePants, is scheduled to premiere on Nickelodeon on Earth Day, April 22.  The episode, along with other episode segments will be released on DVD on March 16.

Nickelodeon’s Ratings Highlights for February 15 – 21, 2010

via Nickelodeon press release:

NICKELODEON’S THE PENGUINS OF MADAGASCAR RANKS AS THIS WEEK’S TOP KIDS TELECAST ON ALL TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

The Penguins of Madagascar Presidents Day special, “Dr. Blowhole’s Revenge,” guest-starring Neil Patrick Harris (Monday, Feb. 15, 8 p.m., ET/PT), topped all TV for the week with kids 2-11 (8.3/2.9 million) and kids 6-11 (9.9/2.1 million).  The Penguins special also ranked among the top 10 telecasts (#6) on basic cable with total viewers (4.6 million) for the week.  Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 2/7/10, Live + Same Day 2/8/10-2/21/10), second only to SpongeBob SquarePants.

Nickelodeon closed the week (2/15/10–2/21/10) as the number-one basic cable network in total day with kids 2-11 (3.8/1.3 million), kids 6-11 (3.3/706,000), and total viewers (2.4 million).

The Penguins of Madagascar (Feb. 15, 8 p.m. ET/PT) and SpongeBob SquarePants (Feb.15, 10:30 a.m. and 5:30 p.m. ET/PT) scored the top two animated telecasts on all TV for the week with kids 2-11 (8.3/2.9 million and 7.5/2.7 million, respectively) and kids 6-11 (9.9/2.1 million and 7.0/1.5 million, respectively).

TeenNick, Nickelodeon’s 24-hour TV network exclusively for and about teens, scored its most-watched week ever with total viewers, posting double-digit gains over last year’s like time period.

Additionally, the premiere of School Gyrls one-hour TV movie (Sunday, Feb. 20, 7 p.m. ET/PT) ranked as broadcast and basic cable’s number-one telecast with kids 2-11 (4.2/1.5 million) in its 7-8 p.m. time period and drew 2.9 million total viewers (+10%).

Nickelodeon’s Ratings Highlights for February 8 – 14, 2010

Nickelodeon’s iCarly Ranks as Friday’s Top Scripted Telecast on All TV

Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets with Kids and Total Viewers in Total Day

Airing alongside the Olympics, Nickelodeon’s smash hit iCarly continues its first-place streak in prime time on Friday nights.  A special extended replay of the record-setting iCarly “iSaved Your Life” episode (Feb. 12, 8-8:37 p.m., ET/PT) ranked as the number-one scripted telecast with total viewers (4.1 million) and kids 2-11 (2.3 million) on both broadcast and basic cable for the night.  The performance also marks the third straight week that iCarly has topped all of basic cable on Fridays. Overall, with total viewers that night, iCarly placed third on all TV–only behind NBC’s Olympics coverage and a new episode of CBS’s Undercover Boss (4.2 million total viewers).

The telecast averaged a 6.5 rating among kids 2-11 (+27% over last year), and posted double- and triple-digit ratings gains with kids 6-11 (7.8/1.7 million, +77%) and tweens 9-14 (6.0/1.3 million, +114%).

The original telecast of “iSaved Your Life” (Monday, Jan. 18, 8 p.m. ET/PT) drew a record 11.2 million total viewers (source: NMR, live + same day data [12.4 million P2+ based on NMR, Live + 7 Day data]), marking it as Nickelodeon’s highest-rated and most-watched live-action telecast ever with kids 2-11, kids 6-11, tweens 9-14 and total viewers.  Year to date, iCarly ranks as the number-one live-action series on basic cable television with kids 2-11.

Nickelodeon closed the week (2/8/10–2/14/10) as the number-one basic cable network in total day with kids 2-11 (3.7/1.3 million, +3% in rating), kids 6-11 (3.2/681,000, +7%), and 2.4 million total viewers (+6% in delivery).

For the week, SpongeBob SquarePants (Saturday, Feb. 13, 9 a.m. and 9:30 a.m. ET/PT) ranked among the top 10 telecasts on basic cable with total viewers (4.4 and 4.9 million, respectively).  SpongeBob (Feb. 13, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 13, 10 a.m. ET/PT) ranked as the top two animated telecasts with kids 2-11 (7.1/2.5 million and 6.5/2.3 million, respectively).

Additionally, Nickelodeon’s newest preschool offering Team Umizoomi scored the top three preschool telecasts for the week on broadcast and basic cable (7.7/1.1 million K2-5).

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