Buoyed by the outstanding movie premiere performance of SCOOBY-DOO! CURSE OF THE LAKE MONSTER (Saturday, 7-9 p.m.), Cartoon Network’s overall weekly prime time performance earned significant double-digit gains across all kids demos compared to last year’s time period: average kids 6-11 delivery (654,000) increased by 30% and ratings (2.6) by 24%; kids 2-11 delivery (933,000) increased by 29% and ratings (2.2) by 22%; and kids 9-14 delivery (474,000) and ratings (1.9) both increased by 19%.
Scaring away all competition across its two-hour original movie premiere (7-8:50 p.m.), Cartoon Network’s SCOOBY-DOO! CURSE OF THE LAKE MONSTER resoundingly captured all kids, boys and girls demos to rank not only #1 within its Saturday night time period, but as the #1 Cartoon Network telecast of the year to date, according to preliminary overnight data from Nielsen Media Research. The live-action and CG-animated film from Warner Premiere averaged more than five million viewers ages 2+ and nearly three million kids ages 2-11, beating all other competitive kids networks. The performance also ranks as the most-watched telecast among targeted viewers since 2009’s original movie, Scooby-Doo! The Mystery Begins (9/13/09).
Cartoon Network is calling once again upon the world’s greatest teenage super-sleuths and their Great Dane co-hort to help solve yet another spooky mystery in SCOOBY-DOO! CURSE OF THE LAKE MONSTER, premiering Saturday, Oct. 16, at 7 p.m. (ET/PT) during Flicks, a weekend destination for family-targeted movies. An all-new, live-action/CG movie from Warner Premiere, the feature-length production serves as a follow-up to the 2009 record-setting Scooby-Doo! The Mystery Begins, the most-watched telecast in Cartoon Network history. SCOOBY-DOO! CURSE OF THE LAKE MONSTER features the familiar Mystery Inc. cast of characters – Fred, Daphne, Velma, Shaggy, and Scooby-Doo – in their high school years as they continue to develop and sharpen their combined detective skills.