World-renowned actor, producer and recording artist Will Smith (I Am Legend, The Pursuit of Happyness and the upcoming Men in Black III) will host Nickelodeon’s 25th Annual Kids’ Choice Awards, airing live on Saturday, March 31, at 8:00 p.m. (ET/tape delayed for West Coast) from the Galen Center at USC in Los Angeles, California. Smith, a ten-time Blimp Award winner, will be joined by Hollywood’s biggest stars in an unforgettable, special anniversary slimefest where kids rule.
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Below are the top 11 most watched programs on Nickelodeon, Cartoon Network and Disney Channel by total viewers for 2011*. Not enough data is available to make lists for Nicktoons, TeenNick, Disney XD and The Hub.
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Nickelodeon’s 2011 Kids’ Choice Awards (Saturday, April 2, 8-9:30 p.m. ET/PT), featured a slime-tastic return by host actor/comedian Jack Black and ranks as basic cable’s top telecast for the week (March 28, 2011–April 3, 2011) with 7.3 million total viewers. The show also ranks as the week’s top telecast with kids and tweens on all TV, averaging a 9.8/3.5 million K2-11, 12.7/2.7 million K6-11 and 11.7/2.5 million T9-14. The telecast also ranks as the most-watched kids’ show on all TV with viewers (P2+), year to date.
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Mega-stars including Johnny Depp, Justin Bieber, Selena Gomez, The Black Eyed Peas, Miley Cyrus, Jennette McCurdy, Eddie Murphy and Shaquille O’Neal reigned as this year’s favorites, winning top honors at Nickelodeon’s 2011 Kids’ Choice Awards live telecast, Saturday, April 2, 8-9:30 p.m. (ET/tape delayed for West Coast). Hosted by actor/comedian Jack Black and broadcast from the Galen Center at USC in Los Angeles, kids’ top choices in television, movies, music and sports were revealed via slime slushie, cheerleader and a bear on a unicycle. Black proved that nothing was going to get in the way of his arriving at the venue – especially not a long limo line – by making a grand entrance in the Kids’ Choice monster truck. With the help of a dancing flash mob along the orange carpet, he kicked off the slime-fest with a rockin’ rendition of The Black Eyed Peas’ “I Gotta Feeling.” The KCA and Grammy Award-winning chart toppers then took center stage with a medley of hit songs “Just Can’t Get Enough” and “The Time” featuring Black, the honorary Pea.
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In recognition of his work as a philanthropist and environmentalist, Nickelodeon will honor actor and musician Justin Timberlake by presenting him with The Big Help Award during Nickelodeon’s 2011 Kids’ Choice Awards on Saturday, April 2, at 8:00 p.m. (ET/Tape delayed for West Coast). Timberlake will be honored during the star-studded telecast, hosted by Jack Black at USC’s Galen Center in Los Angeles. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.
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Big Time Rush, the stars of the Nickelodeon hit comedy series of the same name, will take center stage for a headline performance of their new single, “Boyfriend,” live at this year’s 2011 Kids’ Choice Awards.
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Chart-topping, six-time Grammy Award-winning megastars The Black Eyed Peas will be rocking the house live, performing a medley of their hits at Nickelodeon’s 2011 Kids’ Choice Awards, premiering on Saturday, April 2, at 8:00 p.m. (ET/Tape delayed for West Coast). Joining them and show host Jack Black for the must-watch slime-filled evening will be the biggest names in movies, television and sports – Jason Segel (Bad Teacher), Russell Brand (Hop), Josh Duhamel (Transformers: Dark of the Moon), Damon Wayans (My Wife and Kids), Jaden Smith (The Karate Kid), Sofia Vergara (Modern Family), Jane Lynch (Glee), Lindsey Vonn (Olympic Gold Medalist), Nick Cannon (America’s Got Talent, TeenNick Halo Awards), Miranda Cosgrove (iCarly), Victoria Justice (Victorious), Danica Patrick (American auto racing driving), Rico Rodriguez (Modern Family), Cory Monteith (Glee) and Shaun White (Olympic Gold Medalist) – who are all slated to present at the USC Galen Center in Los Angeles. Recently announced, Nickelodeon artist Big Time Rush will also perform their newest hit, “Boyfriend,” live at this year’s show.
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Nickelodeon star and “Favorite TV Actress” nominee Victoria Justice will headline the network’s hour-long pre-show for Nickelodeon’s 2011 Kids’ Choice Awards, with a performance of her brand-new single “Beggin’ On Your Knees” on Saturday, April 2. For the first-time ever, Countdown to Kids’ Choice can be viewed live on multiple platforms – Nick.com, Facebook, Android and iPhone smartphones and iPads – beginning at 7 p.m. (ET) with key moments from the orange carpet also airing on Nickelodeon throughout the hour. Countdown to Kids’ Choice kicks off the annual slimefest honoring the hottest celebrities in music, TV, sports and film. Nickelodeon’s 2011 Kids’ Choice Awards will air live at 8 p.m. (ET/tape delayed for West Coast) from the Galen Center at USC in Los Angeles.
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