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Disney XD’s February 2010 Ratings Highlights

via Disney XD press release:

Disney XD Sets Records in February in Prime and Total Day in Total Viewers and Across All Target Kids Demos

Launches No. 1 Original Series of All Time with “Kick Buttowski”

Leads All Kid Cable Networks in Year-to-Year Growth Across All Key Kids

February 2010

Emerging as the biggest year-to-year gainer once again among kid-targeted cable networks, February 2010 wrapped as Disney XD’s most-watched February in the net’s history (includes Toon Disney) in Total Day in Kids 6-14 (121,000), Boys 6-14 (79,000), Kids 6-11 (98,000), Boys 6-11 (63,000), Tweens 9-14 (71,000) and Boys 9-14 (48,000).  In addition, the network also hit all time February highs in Total Viewers (269,000).

  • Disney XD delivered the largest year-to-year growth of any cable network targeting kids in Kids 6-14 (+17%), Boys 6-14 (+22%), Kids 6-11 (+20%), Boys 6-11 (+24%), Tweens 9-14 (+22%) and Boys 9-14 (+26%).
  • Versus Toon Disney’s year-ago performance, Disney XD’s ratings surged by double-digit percent margins across all core demos, including by 17% in Kids 6-14 (121,000 vs. 103,000) and by 22% in Boys 6-14 (79,000 vs. 65,000).
  • Impressively, Disney XD has increased its audience year to year in each month since its launch with the streak at 13 consecutive months across all target kid and boy demos (dates back to Feb 09), including by double-digit percentages in at least 11 straight months across-the-board.

In Prime, Disney XD registered new February highs across all kid demos: Kids 6-14 (157,000), Boys 6-14 (100,000), Kids 6-11 (121,000), Boys 6-11 (74,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000).

  • Cable’s growth leader among kid-targeted cable nets across all target kid demos, Disney XD delivered its 13th consecutive month of double-digit year-to-year percent increases in Kids 6-14 (+28% – 157,000 vs. 123,000), Kids 6-11 (+20% – 121,000 vs. 101,000), Tweens 9-14 (+43% – 97,000 vs. 68,000) and Boys 9-14 (+42% – 64,000 vs. 45,000), and 12th straight month in Boys 6-14 (+28% – 100,000 vs. 78,000).

Programming Highlights

  • On Saturday, February 13, “Kick Buttkowski” (8:30 – 9:00 a.m.) launched as Disney’s XD’s No. 1 series premiere in the net’s history (includes Toon Disney) in Total Viewers (842,000) and across the net’s core kid and boy demos: Kids 6-14 (554,000), Boys 6-14 (431,000), Kids 6-11 (501,000), Boys 6-11 (389,000), Tweens 9-14 (322,000) and Boys 9-14 (267,000).
  • Kick Buttowski” (Saturdays, 8:30 – 9:00 a.m.) was the net’s No. 1 series in February 2010 across all demos including Total Viewers (806,000), Kids 6-14 (505,000/1.4 rating) and Boys 6-14 (359,000/1.9 rating).
  • Based on coverage rating, “Kick Buttowskiranked an impressive No. 2 in its time period in Kids 6-14 (2.0 cvg. rating), Kids 6-11 (2.6 cvg. rating), Boys 6-11 (3.7 cvg. rating) and Tweens 9-14 (1.6 cvg. Rating).
  • To date, “Kick Buttowskioutperforms the year-ago time period average by huge margins including by 67% in Total Viewers (806,000 vs. 484,000), by 98% in Kids 6-11 (505,000 vs. 255,000) and by 144% in Boys 6-14 (359,000 vs. 147,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches nearly 76 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. February 2010: 2/1/10-2/28/10.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).

Disney XD to Premiere “Kick Buttowski – Suburban Daredevil,” A New Original Animated Comedy Series, Saturday, February 13

via Disney XD press release:

DISNEY XD TO PREMIERE “KICK BUTTOWSKI – SUBURBAN DAREDEVIL,” A NEW ORIGINAL ANIMATED COMEDY SERIES, SATURDAY, FEBRUARY 13

– DisneyXD.com Invites Kids to Submit a Catch Phrase for the Pint-Size Daredevil –

Disney XD will premiere a new original 2-D animated series “Kick Buttowski – Suburban Daredevil,” a comedy about an extraordinary kid named Kick who is determined to become the world’s greatest daredevil, on SATURDAY, FEBRUARY 13 (8:30 a.m. ET/PT). Produced by Disney Television Animation, the series premiere will air between two brand new episodes of the hit animated series “Phineas and Ferb.”

Leading up to the premiere, DisneyXD.com will launch a “Kick Buttowski – Suburban Daredevil” show page featuring action-packed games, activities and videos, including “Loco Launch-o,” a high energy game where users help Kick perform the ultimate daredevil jump. Beginning Saturday, February 13, kids can create their own Kick Buttowski catch phrase by submitting their favorite saying customized with a selection of backgrounds, props, sound effects and graphics; some of the catch phrases may be selected to appear on-air.

“This series embodies the new Disney XD brand. It delivers the perfect mix of action and comedy that our audience wants,” said Eric Coleman, Senior Vice President, Original Series, Disney Television Animation.

Full episode previews will be available free of charge on iTunes beginning Friday, January 29 and via Disney XD VOD beginning Friday, February 5. The series will air regularly on Saturday mornings at 8:30 a.m. ET/PT. Following the linear premiere, episodes will be available on DisneyXD.com

“Kick Buttowski – Suburban Daredevil” follows Clarence “Kick” Buttowski, an extraordinary kid living in the world’s most ordinary town. Determined to become the world’s greatest daredevil, Kick rebels against the mundane and knows that when life throws him an obstacle, his only choice is to jump it. Small in stature but big in heart, Kick makes the most out of his suburban surroundings by devising such stunts as riding down Dead Man’s Drop on an ironing board or racing the school bus with a soda-powered jet pack. If one of his stunts goes awry, Kick responds with his customary “I’m good!” then picks himself up and tries it again. Aided by his loyal sidekick, Gunther, Kick takes on every stunt with unwavering enthusiasm.

The premiere schedule is:

• “Phineas and Ferb” (8:00 a.m.) – In “I Was a Middle Aged Robot,” Candace is determined to win this year’s father-daughter obstacle course but unfortunately, Lawrence finds Agent P’s lair and his memory is accidentally erased by a gadget. Agent P operates a Lawrence robot to fill in during the race as Phineas and Ferb provide commentary from their broadcast blimp. Meanwhile, Dr. Doofenshmirtz invents “eulg,” a solution that works the opposite of glue and takes everything apart. In the second story, “Suddenly Suzy,” Candace panics when she inadvertently agrees to babysit Jeremy’s little sister Suzy but to her surprise, Suzy is docile in the absence of her brother. The two of them bond and Suzy shows Candace how to get Phineas and Ferb to bust themselves. Meanwhile, the boys build a replica of Niagara Falls in their backyard with the intention of riding over the falls in a barrel. Back at Doofenshmirtz Evil Inc., Dr. Doofenshmirtz decides to increase his carbon footprint by inventing a Carbon Footprint-inator.

• “Kick Buttowski – Suburban Daredevil” (8:30 a.m.) – In the series premiere, “Dead Man’s Drop,” after Kick crashes and burns in front of the neighborhood during his latest stunt, he will not let anyone stand in his way on his quest to redeem himself and conquer Dead Man’s Drop. But when his ruthless older brother Brad locks him in his room, Kick turns to his loyal friend Gunther to plan an escape. In “Stumped,” Kick learns that his idol Billy Stumps is in town to perform a spectacular stunt at the Monster Truck Extravaganza with one lucky contest winner. With his trustworthy friend Gunther at his side, Kick will do whatever it takes to win the contest and meet his all-time hero.

• “Phineas and Ferb” (9:00 a.m.) – In “Undercover Carl,” when Carl intercepts blue prints for Phineas and Ferb’s Anti-Gravity Fun Launcher, he mistakenly thinks that they are assisting Dr. Doofenshmirtz with an evil plan so Major Monogram sends him incognito to uncover what the boys are doing. Major Monogram sends Agent P on a wild goose chase to find a missing agent, so Agent P enlists the help of a talk show host to find him. Across town, Dr. Doofenshmirtz also intercepts the boys’ blueprints and decides to make them his own by using it to help him with the parking situation on his street.In “Hip Hip Parade,” Phineas and Ferb decide to spice up the yearly “Tri-State Area Unification Day” parade by rallying all of the neighborhood kids to build their own customized floats. Unfortunately, Buford’s family grudge against the parade causes him to throw the day’s festivities off course. Meanwhile, Candace finds it difficult to enjoy a relaxing mother-daughter day with Mom because of the boys’ antics taking place all around her.

• “Kick Buttowski – Suburban Daredevil” (9:30 a.m.) – In “If Books Could Kill,” Gunther accidently returns Kick’s new book signed by his idol Billy Stumps to the library. When the librarian refuses to return it, Kick challenges her no-return policy and vows to get it back by any extreme means necessary. In, “There will be Nachos,” Brad throws the party of the year while his parents are out of town and does everything in his power to keep Kick out, but Kick is determined to make it into the party and score some of Brad’s famous nachos.

“Kick Buttowski – Suburban Daredevil” stars Charlie Schlatter (“Kim Possible,” “Loonatics Unleashed”) as Clarence “Kick” Buttowski; Matt L. Jones (“Breaking Bad”) as Gunther; Danny Cooksey (“Tiny Toon Adventures,” “Dave the Barbarian”) as Brad; John DiMaggio (“Futurama,” “Chowder”) as Mr. Vickle and Eric Christian Olsen (“Brothers & Sisters”) as Wade.

The series was created by Sandro Corsaro and is executive-produced and directed by Chris Savino. “Kick Buttowski – Suburban Daredevil” is produced by Disney Television Animation. It carries a TV-Y7 parental guideline.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

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