Disney Channel Skyrockets to 23-Week Highs in Total Viewers, 6-11s and Tweens; Cable TV’s #1 Network in Total Viewers for 2nd Straight Week; Dominates Major Youth Demos for 3rd Consecutive Week and for 2+ Years in Kids 6-11/Tweens
During January 2012, Disney Channel stood as TV’s No. 1 network in Total Day for the 9th consecutive month in Kids 6-11 (656,000/2.7 rating), for the 5th consecutive month in Boys 6-11 (269,000/2.1 rating) and for the 21st consecutive month in Tweens 9-14 (537,000/2.2 rating) – all records in the key demos – and paced within one-tenth of a point of Nickelodeon for #1 rank in Kids 2-11 (985,000/2.4 rating) for the 4th time in the past 5 months.
With the premiere of Disney Channel Original Movie “Frenemies” during the week of January 9, 2012, Disney Channel was again the go-to network across all TV in Total Day, sweeping #1 ranks for the 2nd consecutive week in Kids 2-11 (919,000/2.2 rating), Kids 6-11 (580,000/2.4 rating), Boys 6-11 (247,000/2.0 rating) and Tweens 9-14 (475,000/2.0 rating).
The Disney Channel Original Movie “Frenemies,” starring Bella Thorne and Zendaya (both of “Shake It Up”), Mary Mouser (“Body of Proof”), Nick Robinson (“Melissa & Joey”) and Stefanie Scott (“A.N.T. Farm”), was chummy with viewers across the U.S., ranking as Friday’s #1 TV Telecast among Kids 2-11 (2.4 million/5.8 rating), Kids 6-11 (2.0 million/8.3 rating) and Tweens 9-14 (1.8 million/7.6 rating), and cable’s #1 telecast in its time period in Total Viewers (4.2 million).
Bella Thorne and Zendaya (both of "Shake It Up"), Stefanie Scott ("A.N.T. Farm"), Nick Robinson ("Melissa and Joey") and Mary Mouser ("Body of Proof") star in the Disney Channel Original Movie "Frenemies," an anthology that follows three pairs of friends as they navigate the delicate balance when besties go to worsties, and back again. With themes of staying true to yourself, celebrating family and friendship, and following your dreams, the movie is set to premiere on FRIDAY, JANUARY 13 (8:00 p.m., ET/PT) on Disney Channel.
After delivering a year of best-ever ratings across each of its kid-driven, family inclusive platforms, and deepening its strong connection with kids and parents, especially moms, Disney showcased an unprecedented amount of new programming that's to come -- an expanded slate of 13 new original series (part of 435 total original episodes in 2011, a 30% increase from last year, not including acquisitions) and additional new titles in the blockbuster Disney Channel Original Movie franchise at its annual presentation to advertisers today at New York's Gotham Hall.