Tagged Destroy Build Destroy

Cartoon Network Upfront 2011

Springboarding off its 2010 ratings growth across key kids and boys demos, in which series/specials Adventure Time, Dude, What Would Happen, Generator Rex and Hall of Game helped propel the network to new heights, Cartoon Network described its plans for building new global franchises today as it unveiled a broad slate of new content for 2011 at its annual Advertising Upfront presentation. Thirteen new animated series, 19 returning shows, and the network’s newest live-action scripted comedy series, Level Up, which will launch with a 90-minute original movie, will debut over the next year. The morning’s announcements also spotlighted a new partnership between Warner Bros., DC Entertainment and Cartoon Network in which the three entertainment brands would unite their powerful assets in publishing, theatrical and television to create a multi-platform block of exclusive branded original content on the network named, DC Nation.

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Cartoon Network Renews Live-Action Alternative Series

Cartoon Network is ordering additional episodes of their hilarious new game show, Hole in the Wall and hit live-action series Dude, What Would Happen along with a third season of Destroy Build Destroy. Since their Fall 2010 season premieres (Oct. 6, 2010), Dude, What Would Happen (8:00 p.m. ET, PT) and Destroy Build Destroy (8:30 p.m. ET, PT) are the #1 programs in their timeslots with boys 2-11, boys 6-11 and boys 9-14 according to Nielsen Media Research*. Since its series premiere, Hole in the Wall (7:30 p.m. ET, PT) is the #1 program in its timeslot with boys 6-11 and boys 9-14. Overall, Wednesday nights on Cartoon Network has seen double-digit delivery growth versus last year with kids and boys 6-11 and 9-14.

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Cartoon Network Ratings Highlights for January 2011

Cartoon Network’s January 2011 performance out-paced its December 2010 performance across all kids demos in early evening prime time: average kids 6-11 delivery (515,000) and kids 2-11 delivery (782,000) both increased by 1%, while average kids 9-14 delivery (374,000) increased by 4%. Ratings across the board remained unchanged. The network’s total day performance also saw month over month gains, with average kids 6-11 delivery (328,000) gains of 3%, kids 2-11 delivery (514,000) gains of 1% and kids 9-14 delivery (240,000) gains of9%. Total day ratings for kids 6-11 and kids 2-11 remained unchanged, while kids 9-14 ratings (1.0) grew by 11%.

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Cartoon Network Ratings Highlights for January 17 – 23, 2011

Last week, Cartoon Network achieved the #1 destination on all television among Boys 9-14 on Friday night (7-9 p.m.), which charted double-digit growth among kids and boys 9-14 versus the same time period last year. The animated action-adventure block earned 29% delivery gains among kids 9-14 (468,000) and 27% ratings gains (1.9). Across the block, boys 9-14 delivery (391,000) surged by 44% and ratings (3.1) by 41%, while boys 6-11 delivery (464,000) grew by 4% and ratings (3.7) by 6%.

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Cartoon Network Ratings Highlights for January 10 – 16, 2011

Across the third week of January 2011, Cartoon Network’s early evening Prime (7-9 p.m.) and Total Day delivery and ratings earned respectable gains across most kids demos vs. the same time period last year—average Prime kids 2-11 delivery (817,000) grew by 1% and ratings (2.0) were unchanged, while kids 9-14 delivery (397,000) grew by 11% and ratings (1.6) by 7%. In Total Day, kids 6-11 delivery (338,000) grew by 10% and ratings (1.4) by 17%, kids 2-11 delivery (524,000) grew by 3% and ratings (1.3) by 8%, and kids 9-14 delivery (248,000) grew by 18% and ratings (1.0) by 11%.

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Cartoon Network Ratings Highlights for January 3 – 9, 2011

Across the first week of January 2011, Cartoon Network’s early evening (7-9 p.m.) delivery and ratings increased across its targeted kids 6-11 and 2-11 demos vs. the same time period last year—average kids 6-11 delivery (516,000) grew by 6% and ratings (2.1) by 5%, and kids 2-11 delivery (771,000) grew by 3% and ratings (1.9) by 6%. Versus the previous four weeks, the network charted solid gains as well: kidss 6-11 delivery grew by 8% and ratings by 11%, kids 2-11 delivery grew by 5% and ratings by 6%, and kids 9-14 delivery (363,000) grew by 6% and ratings (1.5) by 7%.

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Cartoon Network Ratings Highlights for December 27, 2010 – January 2, 2011

Charting solid gains with its first telecast of 2011, the Annie Award-nominated ADVENTURE TIME (Monday, 8 p.m.) earned respectable gains vs. the previous 2010 time period—kids 6-11 delivery (538,000) increased by 1%, kids 2-11 delivery (799,000) increased by 8%, and kids 9-14 delivery (372,000) increased by 4%. Similarly strong, boys 6-11 delivery (386,000) improved by 5%, boys 2-11 delivery (536,000) improved by 6% and boys 9-14 delivery (267,000) improved by 29%.

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Cartoon Network Ratings Highlights for 4th Quarter 2010

Comparing 4th Quarter 2010 to its 4th Quarter 2009 performance, Cartoon Network’s prime time delivery and ratings increased across all kid demos—average kids 6-11 delivery (530,000) grew by 6% and ratings (2.1) by 5%, kids 2-11 delivery (770,000) grew by 4% and ratings (1.9) by 6%, and kids 9-14 delivery (403,000) grew by 4% and ratings (1.7) by 6%. The network’s quarterly performance with boys also charted gains vs. last year: boys 6-11 delivery (404,000) grew by 13% and ratings (3.2) by 14%, boys 2-11 delivery (547,000) grew by 9% and ratings (2.6) by 8%, and boys 9-14 delivery (304,000) grew by 8% and ratings (2.4) by 4%.

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Cartoon Network Ratings Highlights for November 29 – December 5, 2010

Cartoon Network’s prime time performance over the week increased across all kid demos compared to the same 2009 time period—average kids 6-11 delivery (535,000) grew by 11% and ratings (2.2) by 10%, kids 2-11 delivery (775,000) grew by 15% and ratings (1.9) by 19%, and kids 9-14 delivery (407,000) grew by 3%and ratings (1.7) by 6%. Total Day kids 2-11 delivery (481,000) and ratings (1.2) also increased by 3% and 9%, respectively.

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