Turner Broadcasting System, Inc. (TBS, Inc.) will launch a new, 24-hour animation network, featuring the classic cartoons and stars of the Hanna-Barbera library, it was announced today by Betty Cohen, president of Cartoon Network Worldwide, who will oversee the new network. BOOMERANG will target parents and adults 30+, as wen as their young kids, and will feature classic Hanna-Barbera characters including Yogi Bear, Huckleberry Hound, Quick Draw McGraw and Top Cat, as created by the legendary animation team of Bill Hanna and Joe Barbera.
Nickelodeon, Nick at Nite and TV Land have reached a multi-year deal with Warner Bros. Domestic Pay-TV, Cable & Network Features in which all three networks will have access to several of Warner Bros. programs from the past 40 years of television. The agreement, which begins in April, 2000, will enable all three popular programming services to bring numerous hit sitcoms and dramas to a variety of dayparts.
Strong performances from original, acquired and library programs helped Cartoon Network finish the second quarter of 1999 tied (with TBS Superstation) as the second highest-rated ad-supported basic cable network, with a 1.1 total day household rating-the best second quarter household rating in network history. Cartoon Network also boasted the highest total day household net delivery gal n among all ad-supported cable networks (+135,000), while posting network delivery records in total day (611,000 up 28 percent), kids 2-11 (456,000 up 33 percent) and kids 6-11 (222,000 up 47 percent). The network’s 1.6 kids 6-11 total day rating was also a quarterly record. In prime time, the network set second quarter records in both ratings and delivery in households (1.6/922,000), kids 2-11 (3.4/777,000) and kids 6-11 (2.8/388,000).
An aggressive new programming strategy, which includes the Monday-through-Friday prime time stripping of the Emmy-nominated series Dexters Laboratory and Cow and Chicken, helped Cartoon Network shatter its prime time and total day delivery records during the July 1998 rating period (6/29/98-7/26/98), while also setting the network record for prime time ratings.
Cartoon Network Online, a division of Cartoon Network, the fastest growing, top-rated basic cable network, today announced the launch of CartoonNetwork.com (www.cartoonnetwork.com), a unique blend of original Web programming and content from the world’s largest cartoon library. Just as Cartoon Network has become the world’s cartoon headquarters on television, CartoonNetwork.com’s goal is to become the online headquarters for cartoons. Gap Kids will be the official charter sponsor for the launch of CartoonNetwork.com.
Delivers Most Kids in Network History In a rare accomplishment for any network, Cartoon Network had significant increases in both ratings and delivery in every daypart last week, April 13-19, vs. same week a year ago. The blanket increases were bolstered by strong performances from newly acquired programs like Batman: The Animated Series and Beetlejuice, as well as originals like Dexter’s Laboratory and Cow and Chicken.
Nickelodeon Reorders All Three of its Original Animated Series $40 Million Investment in NICKTOONS is NICKELODEON’s Largest Programming Investment to […]