Cable Ratings: March 1 – 7, 2010
Cable Top 25 for March 1 – 7, 2010
Rank Shows NET DAY( Time Viewers Live+SD (000)
1 HANNAH MONTANA DSNY Sun 07:30P-08:00P 6,316
2 WWE ENTERTAINMENT USA Mon 10:00P-11:07P 5,527
3 PAWN STARS HIST Mon 10:30P-11:00P 5,343
4 ICARLY NICK Fri 08:00P-08:30P 5,339
5 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 5,112
6 PAWN STARS HIST Mon 10:00P-10:30P 4,930
7 NCIS USA Sun 07:00P-08:00P 4,802
8 SPONGEBOB NICK Sat 09:30A-10:00A 4,515
9 BURN NOTICE USA Thu 10:00P-11:00P 4,323
10 NCIS USA Sun 08:00P-09:00P 4,254
11 ICARLY NICK Sat 12:00P-12:30P 4,148
12 NCIS USA Sun 06:00P-07:00P 4,089
13 NCIS USA Sun 09:00P-10:00P 4,033
14 THE OREILLY FACTOR FOXN Mon 08:00P-09:00P 4,022
15 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 3,993
16 SPONGEBOB NICK Sat 09:00A-09:30A 3,919
17 BIG TIME RUSH NICK Fri 08:30P-09:00P 3,917
18 SPONGEBOB NICK Sun 09:30A-10:00A 3,864
19 AMERICAN PICKERS HIST Mon 09:00P-10:00P 3,855
20 SPONGEBOB NICK Sat 11:30A-12:00P 3,780
21 NCIS USA Mon 08:00P-09:00P 3,653
22 ICARLY NICK Tue 06:00P-06:30P 3,650
23 NCIS USA Wed 08:00P-09:00P 3,649
24 THE OREILLY FACTOR FOXN Thu 08:00P-09:00P 3,624
25 SPONGEBOB NICK Tue 05:30P-06:00P 3,618
Top Cable Networks for March 1 – 7, 2010
Prime-time Average Viewers (Live+SD) Week of March 1-7, 2010
Network (000s)
USA 2,936
DSNY 2,274
FOXN 2,236
TNT 1,823
TBSC 1,745
HIST 1,736
NAN 1,667
FAM 1,506
ESPN 1,473
A&E 1,469
HGTV 1,247
TOON 1,153
FX 1,138
DISC 1,079
SYFY 1,071
TRU 1,062
LIFE 998
FOOD 986
AMC 952
TLC 887
CMDY 860
SPK 857
HALL 828
MTV 827
NKJR 772
Adults 18-49 Primetime Average (Live+SD)
Network (000s)
USA 1148
TBSC 1107
TNT 876
HIST 818
ESPN 678
A&E 669
FX 660
FAM 643
CMDY 559
DISC 548
SYFY 540
TRU 497
MTV 502
DSNY 495
FOOD 483
HGTV 470
NAN 469
BRAV 458
TLC 456
SPK 447
LIFE 427
AMC 372
BET 347
FOXN 328
VH1 321
Total Day Average Viewers (Live+SD)
Network (000s)
NICK 2,220
NAN 1,579
DSNY 1,556
USA 1,372
FOXN 1,262
TNT 1,247
ADSM 1,168
TOON 1,025
TBSC 954
HIST 886
A&E 876
ESPN 761
HGTV 729
TRU 723
FAM 695
FX 690
LIFE 667
FOOD 659
DISC 634
NKJR 599
SPK 598
AMC 541
TVLD 536
SYFY 516
HALL 515
iCarly (8pm)
- 5.339 million viewers
- 3.1/6 HH
- 1.0/4 A18-49
- 3.7/18 T12-17
- 7.3/25 K2-11
Big Time Rush (8:30pm)
- 3.917 million viewers
- 2.3/4 HH
- 0.5/2 A18-49
- 2.8/13 T12-17
- 5.9/21 K2-11
Suite Life on Deck (8pm, 35 minutes)
- 3.434 million viewers
- 2.1/4 HH
- 0.5/2 A18-49
- 2.6/12 T12-17
- 5.0/17 K2-11
Phineas and Ferb (9pm)
- 3.245 million viewers
- 1.9/3 HH
- 0.5/2 A18-49
- 1.7/8 T12-17
- 4.9/18 K2-11
Hannah Montana (7:30pm)
- 6.316 million viewers
- 3.5/6 HH
- 1.3/4 A18-49
- 5.9/20 T12-17
- 7.0/22 K2-11
Daily Kids Network Ratings for March 1 – 7, 2010
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1195; K6-11 478; TWEENS 9-14 305
DISNEY CHANNEL: K2-11 847; K6-11 488; TWEENS 9-14 394
CARTOON NETWORK: K2-11 472; K6-11 267; TWEENS 9-14 196
DISNEY XD: K2-11 172; K6-11 112; TWEENS 9-14 76
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 2, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1129; K6-11 497; TWEENS 9-14 348
DISNEY CHANNEL: K2-11 712; K6-11 427; TWEENS 9-14 332
CARTOON NETWORK: K2-11 447; K6-11 246; TWEENS 9-14 182
DISNEY XD: K2-11 174; K6-11 114; TWEENS 9-14 78
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 3, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1148; K6-11 491; TWEENS 9-14 321
DISNEY CHANNEL: K2-11 778; K6-11 457; TWEENS 9-14 354
CARTOON NETWORK: K2-11 462; K6-11 270; TWEENS 9-14 199
DISNEY XD: K2-11 108; K6-11 66; TWEENS 9-14 50
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 4, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1160; K6-11 484; TWEENS 9-14 301
DISNEY CHANNEL: K2-11 777; K6-11 465; TWEENS 9-14 370
CARTOON NETWORK: K2-11 508; K6-11 307; TWEENS 9-14 211
DISNEY XD: K2-11 125; K6-11 82; TWEENS 9-14 59
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 5, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1219; K6-11 628; TWEENS 9-14 450
DISNEY CHANNEL: K2-11 960; K6-11 596; TWEENS 9-14 447
CARTOON NETWORK: K2-11 472; K6-11 276; TWEENS 9-14 196
DISNEY XD: K2-11 136; K6-11 88; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1430; K6-11 925; TWEENS 9-14 648
DISNEY CHANNEL: K2-11 1219; K6-11 782; TWEENS 9-14 538
CARTOON NETWORK: K2-11 594; K6-11 398; TWEENS 9-14 239
DISNEY XD: K2-11 249; K6-11 178; TWEENS 9-14 103
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 7, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1358; K6-11 850; TWEENS 9-14 584
DISNEY CHANNEL: K2-11 1215; K6-11 819; TWEENS 9-14 693
CARTOON NETWORK: K2-11 814; K6-11 485; TWEENS 9-14 299
DISNEY XD: K2-11 225; K6-11 165; TWEENS 9-14 108
Source: MTVN Research from Nielsen Media Research Data
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/1-3/7/10 :
Total Day (000) Primetime (000)
NICK°: 1251 DSNY*: 1267
DSNY*: 838 CARTOON: 680
CARTOON: 539 NAN**: 657
NAN**: 432 NICK JR: 514
NICK JR: 383 DXD: 182
ADSM**: 179 NICKTOONS: 121
DXD: 141 BET: 72
NICKTOONS: 75 ESPN: 72
BET: 42 DISCOVERY: 66
DISCOVERY: 39 MTV: 64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/1-3/7/10 :
Total Day (000) Primetime (000)
NICK°: 631 DSNY*: 953
DSNY*: 542 NAN**: 506
NAN**: 323 CARTOON: 450
CARTOON: 321 DXD: 134
ADSM**: 111 NICK JR: 83
DXD: 93 NICKTOONS: 78
NICK JR: 59 DISCOVERY: 48
NICKTOONS: 51 ESPN: 47
BET: 28 BET: 45
DISCOVERY: 27 MTV: 43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/1-3/7/10 :
Total Day (000) Primetime (000)
DSNY*: 447 DSNY*: 777
NICK°: 430 NAN**: 566
NAN**: 395 CARTOON: 305
CARTOON: 217 MTV: 115
ADSM**: 161 DXD: 106
MTV: 69 ESPN: 83
DXD: 64 BET: 80
BET: 46 DISCOVERY: 68
ESPN: 42 NICKTOONS: 54
NICKTOONS: 38 COMEDY: 54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/1-3/7/10 , 6a-6a:
K2-11 Total Delivery (000)
NICK: iCarly (3/5; 8p) 3002
DSNY*: Hannah Montana (3/7; 7:30p) 2891
NICK: SpongeBob SquarePants (3/6; 9:30a) 2612
NICK: Big Time Rush (3/5; 8:30p) 2426
NICK: SpongeBob SquarePants (3/6; 9a) 2339
NICK: Penguins of Madagascar (3/6; 10a) 2287
NICK: SpongeBob SquarePants (3/1; 5:30p) 2219
NICK: iCarly (3/6; 12p) 2206
NICK: SpongeBob SquarePants (3/2; 5:30p) 2189
NICK: iCarly (3/2; 6p) 2140
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/1-3/7/10 , 6a-6a:
K6-11 Total Delivery (000)
NICK: iCarly (3/5; 8p) 2390
DSNY*: Hannah Montana (3/7; 7:30p) 2322
NICK: Big Time Rush (3/5; 8:30p) 1939
NICK: SpongeBob SquarePants (3/6; 9:30a) 1665
DSNY*: Suite Life On Deck (3/5; 8-8:35p) 1600
NICK: SpongeBob SquarePants (3/6; 9a) 1515
DSNY*: Phineas and Ferb (3/5; 9p) 1488
NICK: Penguins of Madagascar (3/6; 10a) 1449
DSNY*: Hannah Montana (3/7; 7-7:25p) 1445
NICK: iCarly (3/5; 7:30p) 1430
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/1-3/7/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (3/7; 7:30p) 2220
NICK: iCarly (3/5; 8p) 1857
FOX: American Idol (3/2; 8-10:01p) 1484
NICK: Big Time Rush (3/5; 8:30p) 1456
DSNY*: Starstruck (3/7; 8-9:30p) 1418
FOX: American Idol (3/3; 8-10p) 1353
DSNY*: Suite Life On Deck (3/5; 8-8:35p) 1298
DSNY*: Hannah Montana (3/7; 7-7:25p) 1248
ABC: Academy Awards (3/7; 8:30p-11:39p) 1207
FOX: American Idol (3/4; 8-9:01p) 1166
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/1-3/7/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
ABC: Academy Awards (3/7; 8:30p-11:39p) 1591
FOX: American Idol (3/2; 8-10:01p) 1491
DSNY*: Hannah Montana (3/7; 7:30p) 1451
FOX: American Idol (3/3; 8-10p) 1307
FOX: American Idol (3/4; 8-9:01p) 1022
FAM: Secret Life of the American Teen (3/1; 8-9p) 977
NICK: iCarly (3/5; 8p) 916
ABC: Academy Awards Red Carpet 2010 (3/7; 8p) 874
DSNY*: Starstruck (3/7; 8-9:30p) 850
FOX: Family Guy (3/7; 9-9:31p) 756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 6, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/3; The Replacements 1.1/4; That’s So Raven 1.1/5; That’s So Raven 1.3/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.5/2
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.5/3; Dinosaur King 1.0/5; Dinosaur King 1.2/6; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 1.0/4; Sonic X 0.9/4; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 0.8/3; Chaotic 0.9/4
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.1/0; 3-2-1 Penguins 0.1/0; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
Final K6-11 Ratings for Saturday, March 6, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/23 Avg. (7a-1p)
All Grown Up 2.2/21; Jimmy Neutron 3.0/21; Fairly OddParents 3.8/20; Fairly OddParents 4.7/21; SpongeBob SquarePants 6.2/25; SpongeBob SquarePants 6.8/27; Penguins of Madagascar 5.9/24; Fanboy & Chum Chum 4.4/18; SpongeBob SquarePants 4.6/20; SpongeBob SquarePants 4.7/21; iCarly 5.8/27; Big Time Rush 5.3/26
DISNEY CHANNEL 2.7/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.8/17; Chuggington 2.0/15; Special Agent Oso 2.0/11; Handy Manny 2.3/11; Mickey Mouse Clubhouse 2.8/11; Imagination Movers 2.8/11; Handy Manny 2.6/11; Phineas and Ferb 3.1/13; Phineas and Ferb 3.5/16; A Goofy Movie (1×85) 3.1/16
CARTOON NETWORK 1.9/9 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 1.1/11; Yu-Gi-Oh 5Ds 1.5/11; Ben 10: Alien Force 1.6/9; Star Wars: Clone Wars 1.6/7; Hot Wheels: Battle Force 1.9/8; Bakugan 1.6/7; Johnny Test 2.1/9; Johnny Test 2.2/9; Chowder 2.4/10; Chowder 2.2/10; Garfield Show 2.4/12; Garfield Show 2.1/10
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas and Ferb 0.7/5; Phineas and Ferb 1.3/7; Kick Buttowski 1.6/7; Jimmy two Shoes Shorts (1×15) 0.7/3; Kid vs. Kat 0.7/3; Phineas and Ferb 1.0/4; Zeke and Luther 1.2/5; Kick Buttowski 1.5/6; Kick Buttowski 1.3/6; Kick Buttowski 1.0/5; I’m In The Band 0.7/3
