Cartoon Network scored solid double-digit prime time delivery and ratings growth among kids 2-11 across the month of August, according to initial data from Nielsen Media Research. Versus the same 2009 time period, the monthly average kids 2-11 delivery (762,000) grew by 22% and ratings (1.9) by 27%. Also in prime time, kids 6-11 delivery (484,000) grew by 6% while ratings (2.0) increased by 5%. In Total Day, average monthly kids 2-11 delivery (640,000) improved by 9% and ratings (1.6) grew by 14%.
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Fueled by Friday and Sunday’s “Night of Premieres,” Disney Channel was the week’s No. 1 TV network in Total Day among Kids 6-11 (700,000/2.8 rating) and Tweens 9-14 (599,000/2.5 rating), towering over Nickelodeon by a considerable 22% in the Tween demo (599,000 vs. 490,000). This marked the third consecutive week that Disney Channel outdelivered Nickelodeon among Kids 6-11 (700,000 vs. 647,000), and the 11th week in a row among Tweens 9-14.
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Nickelodeon closes August as basic cable’s number-one total day network with kids 2-11 and total viewers, while also scoring its most-watched month ever with total viewers. According to Nielsen Media Research (7/26/10-8/29/10), Nickelodeon averaged 2.5 million total viewers and a 3.7/1.3 million kids 2-11 for the month and was up double digits with kids 6-11 (+12%) and tweens 9-14 (+16%).
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Cable TV ratings for August 23 – 29, 2010 with the top 25 shows and top 25 networks by total day, primetime and primetime 18-49 (via TVbytheNumbers.com).
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A new episode of Victorious (August 27, 8 p.m. ET/PT), “Wi-Fi in the Sky,” scored the top spot on basic cable with total viewers (3.6 million) on Friday night and ranked as broadcast and basic cable’s most-watched program with kids 2-11, kids 6-11 and tweens 9-14. The new half-hour episode also posted high double-and triple-digit increases, averaging a 5.4/ 1.9 million K2-11 (+74%), 7.1/1.5 million K6-11 (+129%), and a 6.5/1.4 million T9-14 (+195%).
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The premiere of the new VICTORiOUS episode “Wi-Fi in the Sky” scored 3.6 million viewers for Nickelodeon on Friday. A new episode of Wizards of Waverly Place on Disney Channel scored 3.5 million viewers. Full ratings results follow.
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Disney Channel fan favorites Mitchel Musso (Oliver on “Hannah Montana,” Jeremy on “Phineas and Ferb”) and Doc Shaw (Marcus on “The Suite Life on Deck”) will cross over to headline their own comedy adventure series, “Pair of Kings,” premiering WEDNESDAY, SEPTEMBER 22 (8:00 p.m., ET/PT) on sibling channel Disney XD. The series follows the fraternal twins who must relocate from their Chicago home to the island of Kinkow after they learn they are the rightful heirs to the throne of this odd kingdom, one filled with peculiar superstitions and customs – and one that may not be ready for two teenage kings. Disney Channel will give Musso and Shaw a royal send off with a “Pair of Kings” hour-long special, featuring the two stars in candid interstitials, on FRIDAY, SEPTEMBER 10 (9:00 p.m. ET/PT).
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Nickelodeon will premiere two new original animated series on Saturday, October 2. T.U.F.F. Puppy, created by Butch Hartman (The Fairly OddParents, Danny Phantom), and Planet Sheen, a spin-off based on the character Sheen from Jimmy Neutron.
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Fanlala went behind the scenes of Disney XD’s new series Pair of Kings with Doc Shaw (The Suite Life on Deck), Mitchel Musso (Hannah Montana), Kelsey Chow (Den Brother), and Ryan Ochoa (iCarly).
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Sym-Bionic Titan, a new original animated series from acclaimed animation creator/director Genndy Tartakovsky (Dexter’s Laboratory and Samurai Jack) crash-lands on Cartoon Network Friday, September 17 at 8 p.m. (ET/PT). Sym-Bionic Titan joins an action-packed Friday night line-up that includes network hits Ben 10: Ultimate Alien, Batman: The Brave and the Bold, Generator Rex, and Star Wars: The Clone Wars.
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