“WWE Saturday Morning Slam” Tops Vortexx’s Ratings

The series premiere of WWE Saturday Morning Slam on August 25 (CW, 10-10:30am) was Saturday morning’s (7am-12pm) most watched program on CW among total viewers and the following kids demos: Kids under 18, Kids 2-5, Kids 2-11, Kids 6-11, Kids 9-14, Boys under 18, Boys 2-5, Boys 2-11, Boys 6-11, Girls under 18, Girls 2-11, Girls 6-11, Girls 9-14 and Female Teens (F12-17).

Vortexx: Expectations? Low

Saturday mornings on broadcast TV used to be kid central, until about 2002. That’s when Saban exited the kid biz and sold to Disney. That’s also when CBS went Nick, ABC went Disney Channel, Fox went Box (4Kids) and Kids’ WB was the only ‘90s stronghold left.

Vortexx Announces Programming Line-Up Starting August 25

Today Saban Brands announced new original content from WWE will anchor its programming block, dubbed Vortexx, which debuts nationwide on The CW August 25th. WWE Saturday Morning Slam packs the riveting in-ring action, the larger-than-life WWE Superstars, and WWE’s kid-friendly entertainment into the fastest, most energy-filled half-hour on television. WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week will all combine to make WWE Saturday Morning Slam the perfect destination for the youngest viewers in the WWE Universe.

“WWE Saturday Morning Slam” Premieres Saturday, August 25 on Vortexx

WWE (NYSE: WWE) and Saban Brands today announced a new, weekly half-hour show, WWE Saturday Morning Slam, that will debut on Saturday, August 25 at 10 a.m. WWE Saturday Morning Slam will be part of the television premiere of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households. This marks the first time, since 2001, WWE will have a program in a kids’ time slot and reinforces WWE’s commitment to kid-friendly entertainment.

Saban Brands Launches Vortexx Programming Block on The CW August 25

Saban Brands wants kids everywhere to step into
Vortexx, a power-packed broadcast television and online destination for action,
adventure and comedy entertainment that was unveiled today. Vortexx brings all new
energy to Saturday morning television with its new five-hour programming block on
The CW Television Network. Vortexx will launch with online (www.myvortexx.com
coming soon) and mobile offerings making Vortexx available to kids whenever and
wherever they are. The television premiere of Vortexx on The CW Television Network
will be Saturday, August 25.