Disney Channel, Disney XD and Disney Junior Upfront 2011

After delivering a year of best-ever ratings across each of its kid-driven, family inclusive platforms, and deepening its strong connection with kids and parents, especially moms, Disney showcased an unprecedented amount of new programming that’s to come — an expanded slate of 13 new original series (part of 435 total original episodes in 2011, a 30% increase from last year, not including acquisitions) and additional new titles in the blockbuster Disney Channel Original Movie franchise at its annual presentation to advertisers today at New York’s Gotham Hall.

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Disney Junior Ratings Highlights for February 2011

In its second week on air, Disney Junior again posted Disney Channel’s best weekly preschool ratings ever in the daypart among Kids 2-5 (495,000/2.9 rating) and Boys 2-5 (266,000/3.1 rating), and also hit new weekly highs among Girls 2-5 (229,000/2.8 rating). Showing momentum, Disney Junior delivered both week-to-week and year-to-year growth across all key demos.

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Disney Junior Presents “Imagination Movers in Concert” Primetime Special March 6 on Disney Channel

Disney Junior, the new multiplatform destination for kids age 2-7, will present “Imagination Movers in Concert,” a 45-minute primetime special featuring more than a dozen songs from the Emmy Award-winning “Imagination Movers” television series. Premiering during Mardi Gras week, SUNDAY, MARCH 6 (6:00 p.m., ET/PT) on Disney Channel, the concert was filmed before a sold-out crowd at the Lakefront Arena in the Movers’ hometown of New Orleans. The special includes appearances by series guest stars Joey Fatone (*NSYNC) and Duff Goldman (Food Network’s “Ace of Cakes”), along with Nina and Warehouse Mouse.

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Disney Junior First Day Ratings Report

Reflecting the Disney brand essence with contemporary and classic stories and characters generations have a strong emotional connection to, the launch of Disney Junior, Disney Channel’s new, multiplatform brand devoted to kids 2-7 and their families, delivered impressive double-digit percent gains over year-ago daypart averages, driven by the record-setting series debut of “Jake and the Never Land Pirates” and classic favorite “Mickey Mouse Clubhouse.”

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Disney Junior Launches February 14 With Premiere of “Jake and the Never Land Pirates”

Disney Junior, a new multiplatform destination for kids age 2-7, one that reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary, will debut Monday, February 14 (8:30 a.m., ET/PT), anchored by the new animated series “Jake and the Never Land Pirates.” Five other new series also join the Disney Junior schedule: the short form titles “Mickey Mousekersize,” “Special Agent Oso: Three Healthy Steps” (supporting Disney’s Magic of Healthy Living initiative) and “A Poem Is…” (narrated by Jennifer Garner and Katie Holmes, among other familiar voices), and full length series “Babar and the Adventures of Badou” and “Tinga Tinga Tales.” Viewers’ current favorites, “Mickey Mouse Clubhouse,” “Handy Manny,” “Special Agent Oso,” “Jungle Junction” and “Imagination Movers,” will also be seen on Disney Junior.

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Disney Junior to Debut in February 2011 on Disney Channel

In February 2011, Disney Channel will debut Disney Junior, a new multiplatform brand devoted to children ages 2-7 and their families, it was announced today by Carolina Lightcap, president, Disney Channels Worldwide. Disney Junior will invite parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes. Disney Junior will launch content across the daily television block on Disney Channel, an integrated website, VOD, mobile and paid download platforms.

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Playhouse Disney Rebrands as Disney Junior in 2011, Becomes Full Channel in 2012

Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.

Disney Channel, Disney Junior
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