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Scooby-Doo and the teen gang of mystery-solvers invoked supernatural delivery and ratings strength Sunday night when Cartoon Network premiered the original live-action movie special Scooby-Doo! The Mystery Begins (7 p.m., ET/PT), setting all-new records as the most-watched telecast in Cartoon Network history.
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Cartoon Network announced a dramatic expansion to its 2009-2010 content development strategy today at its annual advertising Upfront presentation at Time Warner Center. On the heels of three consecutive quarters of double-digit prime time and total day growth—the only major kids network to do so—Cartoon Network unveiled 19 new programming ventures, including three new action-adventure and four new comedy animated series; six live-action “alternative” half-hour series; three original live-action and one all-new CG-animated movie specials; and two hour-long original, scripted live-action pilots. Coupled with 164 new half-hour episodes of returning comedy and action-adventure animated series, today’s announcements represent the largest commitment to new content development in Cartoon Network history.
At the Cartoon Network Upfront presentation held today in New York, the network announced its programming line-up for 2008. On the heels of February’s announcement that Star Wars: The Clone Wars will come to Cartoon Network as a series in the fall, George Lucas, the creator and steward of the Star Wars brand, attended the Upfront event to provide additional details on this highly anticipated offering. Building on the unprecedented success of last fall’s live-action movie Ben 10: Race Against Time—the highest-rated telecast in Cartoon Network history—and the standout new series Chowder, the network announced a two-pronged, 360 degree programming strategy that speaks to its success in developing and acquiring first-rate brands. This approach incorporates a Sunday night movie franchise, two new nights of original programming, the launch of The Cartoonstitute—an unprecedented, swift development program for animated pilots—and a continued commitment to healthy living through its GET ANIMATED initiative.
Mainframe Entertainment, Inc. (“Mainframe”) (TSX: MFE), Canada’s leading computer generated (CG) animation production company, today announced that Cartoon Network U.S. will air 26 episodes of the hit CG-animated / live-action hybrid television series “ZIXX,” produced by Thunderbird Films in association with YTV Canada. The series was produced in association with Mainframe and developed by Savi Media/The Nightingale Company. The show will premiere on the network January 21st, and air Saturday mornings at 10:30am PST. The agreement was completed by IDT Entertainment Sales, who distributes the series on behalf of Thunderbird and Mainframe. IDT Entertainment Sales has already begun rolling out the Series on a worldwide basis.
Supported by a growing line-up of prime time original series and strong afternoon and late-night franchises, Cartoon Network concluded the 2001-2002 television season charting significant growth in all of its targeted demos.
Original Series Premieres Give Cartoon Network Top Spot with Kids and Teens;Courage The Cowardly Dog Best Series Premiere in Network History
Strong performances from original, acquired and library programs helped Cartoon Network finish the second quarter of 1999 tied (with TBS Superstation) as the second highest-rated ad-supported basic cable network, with a 1.1 total day household rating-the best second quarter household rating in network history. Cartoon Network also boasted the highest total day household net delivery gal n among all ad-supported cable networks (+135,000), while posting network delivery records in total day (611,000 up 28 percent), kids 2-11 (456,000 up 33 percent) and kids 6-11 (222,000 up 47 percent). The network’s 1.6 kids 6-11 total day rating was also a quarterly record. In prime time, the network set second quarter records in both ratings and delivery in households (1.6/922,000), kids 2-11 (3.4/777,000) and kids 6-11 (2.8/388,000).
An aggressive new programming strategy, which includes the Monday-through-Friday prime time stripping of the Emmy-nominated series Dexters Laboratory and Cow and Chicken, helped Cartoon Network shatter its prime time and total day delivery records during the July 1998 rating period (6/29/98-7/26/98), while also setting the network record for prime time ratings.
Cartoon Network Online, a division of Cartoon Network, the fastest growing, top-rated basic cable network, today announced the launch of CartoonNetwork.com (www.cartoonnetwork.com), a unique blend of original Web programming and content from the world’s largest cartoon library. Just as Cartoon Network has become the world’s cartoon headquarters on television, CartoonNetwork.com’s goal is to become the online headquarters for cartoons. Gap Kids will be the official charter sponsor for the launch of CartoonNetwork.com.
Delivers Most Kids in Network History In a rare accomplishment for any network, Cartoon Network had significant increases in both ratings and delivery in every daypart last week, April 13-19, vs. same week a year ago. The blanket increases were bolstered by strong performances from newly acquired programs like Batman: The Animated Series and Beetlejuice, as well as originals like Dexter’s Laboratory and Cow and Chicken.