Cartoon Network

Upfront 2011 Rundown: What’s New, What’s Renewed and What’s Gone?

Now that Nickelodeon, Disney Channel/Disney XD, Cartoon Network and The Hub have presented their 2011-12 programming slate to advertisers at upfront presentations in New York City over the past two weeks, let’s take a look at what’s new, what’s been renewed for another season and what’s ending. Each network, except for Disney, will have a second and even third (for Nick and Hub) upfront in the coming weeks. It’s unknown right now whether new information will be reveled at each, so we’ll revisit this article in the future if needed.

DC Nation

Cartoon Network Announces DC Nation Programming Block for 2012

Warner Bros., DC Entertainment and Cartoon Network have partnered to create a new multi-platform programming block of exclusive branded original content called DC Nation. The new block launching in 2012 will be the exclusive home for original DC animation properties.

Cartoon Network Upfront 2011

Springboarding off its 2010 ratings growth across key kids and boys demos, in which series/specials Adventure Time, Dude, What Would Happen, Generator Rex and Hall of Game helped propel the network to new heights, Cartoon Network described its plans for building new global franchises today as it unveiled a broad slate of new content for 2011 at its annual Advertising Upfront presentation. Thirteen new animated series, 19 returning shows, and the network’s newest live-action scripted comedy series, Level Up, which will launch with a 90-minute original movie, will debut over the next year. The morning’s announcements also spotlighted a new partnership between Warner Bros., DC Entertainment and Cartoon Network in which the three entertainment brands would unite their powerful assets in publishing, theatrical and television to create a multi-platform block of exclusive branded original content on the network named, DC Nation.

Cartoon Network Ratings Highlights for March 14 – 20, 2011

Cartoon Network was the #1 destination for boys 6-11 and boys 9-14 on Monday night (7-9 p.m.), earning double- and triple-digit gains last week vs. the same 2010 time period. Overall, kids 6-11 delivery (733,000) increased by 47% and ratings (3.0) by 50%, kids 2-11 delivery (986,000) increased by 27% and ratings (2.4) by 26%, kids 9-14 delivery (605,000) and ratings (2.5) both increased by 127%, boys 6-11 delivery (575,000) increased by 62% and ratings (4.5) by 61%, boys 2-11 delivery (747,000) increased by 68% and ratings (3.5) by 67%, and boys 9-14 delivery (477,000) increased by 137% and ratings (3.8) by 138%.

Multichannel Looks At Cable Kids Nets Ratings, Sales

Multichannel News has posted a very nice, data filled PDF document breaking down the main kids networks (Cartoon Network, Disney Channel, Disney XD, The Hub, Nickelodeon, Nicktoons, Nick Jr. and Sprout) with facts on each networks ratings, top programs, AD sales, merchandising, and more.

Cartoon Network Ratings Highlights for March 7 – 13, 2011

Monday night (7-9 p.m.) continues to be Cartoon Network’s biggest night of original animated comedy programming, which earned double-digit gains across the board last week vs. the same 2010 time period. Overall, kids 6-11 delivery (772,000) increased by 43% and ratings (3.1) by 41%, kids 2-11 delivery (1,091,000) and ratings (2.6) both increased by 24%, kids 9-14 delivery (561,000) increased by 56% and ratings (2.3) by 53%, boys 6-11 delivery (546,000) increased by 41% and ratings (4.3) by 39%, boys 2-11 delivery (714,000) increased by 30% and ratings (3.4) by 31%, and boys 9-14 delivery (438,000) increased by 64% and ratings (3.5) by 67%.

Cartoon Network Provides Exclusive Content from “Diary of a Wimpy Kid: Rodrick Rules”

Cartoon Network and Twentieth Century FOX are coming together once again to provide Diary of a Wimpy Kid fans exclusive on-air and online content from the set of the latest film, Diary of a Wimpy Kid: Rodrick Rules, the sequel to the 2010 surprise movie hit. Building off of the success of the co-branded promotion for the first film’s debut release, Cartoon Network will provide an exclusive look at the new film through behind-the-scenes content, interactive opportunities, photos, on-set videos and more. The promotion will launch online the week of March 7 at http://www.CartoonNetwork.com/wimpy and continue throughout March, culminating on March 24 when Cartoon Network features exclusive behind-the-scenes videos during the Thursday night lineup. Diary of a Wimpy Kid: Rodrick Rules opens in theatres everywhere on Friday, Mar. 25.

Cartoon Network Ratings Highlights for February 28 – March 6, 2011

New episodes of current hit series continued to increase Cartoon Network’s hold among targeted boy demos, which scored as the #1 television network – broadcast and basic cable – for boys 2-11, 6-11 and 9-14 on Monday night (7-9 p.m.); boys 6-11 on Wednesday night (7-9 p.m.); and boys 9-14 on Friday night (7-9 p.m.).

Cartoon Network Renews Live-Action Alternative Series

Cartoon Network is ordering additional episodes of their hilarious new game show, Hole in the Wall and hit live-action series Dude, What Would Happen along with a third season of Destroy Build Destroy. Since their Fall 2010 season premieres (Oct. 6, 2010), Dude, What Would Happen (8:00 p.m. ET, PT) and Destroy Build Destroy (8:30 p.m. ET, PT) are the #1 programs in their timeslots with boys 2-11, boys 6-11 and boys 9-14 according to Nielsen Media Research*. Since its series premiere, Hole in the Wall (7:30 p.m. ET, PT) is the #1 program in its timeslot with boys 6-11 and boys 9-14. Overall, Wednesday nights on Cartoon Network has seen double-digit delivery growth versus last year with kids and boys 6-11 and 9-14.

Inaugural Cartoon Network HALL OF GAME Awards Delivers Winning Performance Among Targeted Kids and Boys

Cartoon Network announced today its first-ever Cartoon Network HALL OF GAME Awards presentation (Friday, Feb. 25, 7-8:30 p.m.) earned significant double-digit ratings and delivery gains among targeted kids and boys audiences compared to the same time period last year. According to Nielsen Media Research, kids and boys ages 6-11, 9-14 and 12-17 all charted dramatic year-to-year improvements, ranging between 29% and 76%. The inaugural, celebrity-studded sports award and entertainment event, taped in Los Angeles, also charted solid ratings and delivery increases among boys 2-11 and attracted an average 1,487,000 total viewers.

Cartoon Network Ratings Highlights for February 2011

Cartoon Network’s February 2011 early evening prime performance out-paced its January ’11 performance across ALL kids demos: average kids 6-11 delivery (562,000) grew by 8% and ratings (2.3) by 10%, kids 2-11 delivery (829,000) and ratings (2.0) both grew by 5%, and kids 9-14 delivery (431,000) grew by 14% and ratings (1.8) by 13%. Versus February the previous year, the network’s performance among kids 9-14 delivery also increased by 14% and ratings by 20%.

Cartoon Network Ratings Highlights for February 14 – 20, 2011

Across the third week of February 2011, Cartoon Network earned solid delivery and ratings gains vs. the same week last year among kids 9-14. Compared to the 2010 time period, average early evening prime time kids 9-14 delivery (406,000) grew by 3%, and ratings (1.7) by 6%.