“Kids’ Choice Awards” drop to record lows

Nickelodeon’s Kids’ Choice Awards dropped a massive 38.8% from last year’s decade-plus award show low, to a new low of 1.9 million total viewers on Saturday night. It was the largest year-to-year percentage drop and likely the lowest viewership numbers since the early ‘90s.

The awards show telecast was also simulcast on TeenNick (279,000 total viewers) and Nicktoons (219,000).

Last year’s 2017 awards show scored 3.1 million total viewers on Nick; 260,000 on TeenNick; and 336,000 on Nicktoons.

This year’s KCA lead-in and lead-out programs dropped notably as well:

Henry Danger at 7:30pm this year scored 1.7 million total viewers on Nickelodeon. A new Henry Danger before 2017’s show had 2.6 million total viewers.

A new Knight Squad at 9:31pm scored only 969,000 viewers on Nick this year. Last year’s post-KCA show was a preview episode of Hunter Street that scored 1.8 million viewers.

This year’s show did get more political than before, as it occurred on the same day as the national March For Our Lives protest event, which the KCAs referenced multiple times.