NICKELODEON NOTCHES 3Q’17 WIN WITH ALL KIDS’ DEMOS,
OWNS TOP SHOWS FOR K2-11, K6-11 AND K2-5
3Q’17 Marks Nick’s 9th Straight Quarterly Win with Kids 2-11 and
Kids 2-5, and 4th Straight Quarterly Win with Kids 6-11
TV’s Top Kids’ Shows All Belong to Nick, with #1s for K2-11 and K6-11
(Nicky, Ricky, Dicky & Dawn) and K2-5 (PAW Patrol)
NEW YORK—Sept. 26, 2017—Nickelodeon’s just-completed third quarter performance extends its winning streak as basic cable’s top network in total day with all three kids’ demos–Kids 2-11 (2.1/572,000), Kids 6-11 (1.8/304,000) and Kids 2-5(2.6/267,000). This quarter (6/26/17-9/24/17) marks Nick’s ninth straight quarterly win with Kids 2-11 and Kids 2-5 and its fourth straight quarter at number one with Kids 6-11.
Nick holds a double-digit lead over the competition this quarter among Kids 2-11; owns the number-one kids’ shows in the three key kid demos; and scored nine of the top 10 shows for Kids 2-11, Kids 6-11 and preschoolers.
Nick’s top kids’ shows on all TV include:
- Kids 2-11—#1 Nicky, Ricky, Dicky & Dawn; #2 The Loud House; #3 SpongeBob SquarePants; #4 PAW Patrol; #5 I Am Frankie; #6 ALVINNN!!! and the Chipmunks; #7 The Thundermans; #8 Henry Danger and #10 Blaze and the Monster Machines.
- Kids 6-11— #1 Nicky, Ricky, Dicky & Dawn; #2 I Am Frankie; #4 The Loud House; #5 The Thundermans; #6 Henry Danger; #7 SpongeBob SquarePants; #8 School of Rock; #9 ALVINNN!!! and the Chipmunks and #10 Welcome to the Wayne.
- Kids 2-5— #1 PAW Patrol; #2 Blaze and the Monster Machines; #3 Bubble Guppies; #4 SpongeBob SquarePants; #5 Rusty Rivets; #6 The Loud House; #7 Mutt & Stuff; #8 ALVINNN!!! and the Chipmunks and #10 Peppa Pig.
Competitively this quarter, Nickelodeon is +62% ahead of Disney Channel with Kids 2-11 (1.3/377,000), +13% with Kids 6-11 (1.6/274,000) and +160% ahead with Kids 2-5 (1.0/104,000) in total day. Nick is also ahead of Cartoon Network by +91% with Kids 2-11 (1.1/301,000), +50% with Kids 6-11 (1.2/207,000) and +189% among Kids 2-5 (0.9/94,000).
For the year to date (12/26/16-9/24/17), Nickelodeon is number one, averaging a 2.2/597,000 with Kids 2-11, a 1.9/311,000 with Kids 6-11 and 2.7/286,000 with Kids 2-5 –double and triple digits ahead of competitors. Nick also owns nine of the top 10 shows among Kids 2-11 and Kids 6-11, led by The Thundermans, and six of the top 10 preschool series, led by PAW Patrol.
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Source: NMR, most current, rankers exclude: Broadcast, Sports, Movies and Specials, minimum 4 telecasts