Sprout rebranding to Universal Kids

Starting September 9, NBCUniversal will rebrand the Sprout preschool network into Universal Kids.

The new channel will include new series Top Chef Junior and will bring in NBCU’s DreamWorks Animation series All Hail King Julien and DreamWorks Dragons: Riders of Berk (which have both been Netflix originals).

The Sprout branding will continue as a block on the network for 15 hours a day, airing from 3:00AM to 6:00PM.

Other new series for older kids and teens include Nowhere Boys, Little Lunch, The Next Step and Hank Zipzer. All are international (Canada, UK and Australia) hits and will debut on U.S. TV for the first time.


Here’s the full press release from NBCUniversal:

SPROUT TO BECOME UNIVERSAL KIDS IN SEPTEMBER 2017, EXPANDING ITS PROGRAMMING TO INCLUDE KIDS 6-11

New York, NY – May 1, 2017 – NBCUniversal Cable Entertainment Lifestyle Networks President Frances Berwick announced today that Sprout, its preschool network, is rebranding to become Universal Kids. Universal Kids will continue to be the premier source for preschool programming as it expands its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and proven international hits, extending its audience to 2-11 year olds.

Universal Kids – which will go live on September 9, 2017 – will be a destination for kids and family programming, including titles from DreamWorks Animation Television. The collaboration kicks off with the launches of two Emmy® Award-winning series All Hail King Julien and DreamWorks Dragons: Riders of Berk, based on the popular “How To Train Your Dragon” franchise.

The Universal Kids lineup will be anchored by the debut of Top Chef Junior, produced by Magical Elves, the Emmy Award-winning team behind Bravo’s Top Chef. Top Chef Junior will launch in October 2017, with 12 young chefs competing for the coveted junior title.

Sprout will live as a trusted preschool destination on the Universal Kids channel and will continue to add high quality original programming to its slate. July 2017 will mark the launch of Kody Kapow, which joins top rated series Floogals, Dot., Nina’s World, and Noddy Toyland Detective from DreamWorks Animation Television. Sprout will air fifteen hours of preschool programming daily from 3am-6pm, with Universal Kids programmed from 6pm for older kids and families.

“We see enormous potential to grow our audience in this space and create the Universal Kids platform for families to experience together,” said Berwick. “NBCUniversal is invested in the kids and family business, and the company believes in working together – we will benefit from promotion across our portfolio of networks and across the company through support that is unparalleled in the industry.”

“The launch of a channel that represents the world of NBCUniversal family brands with great TV content at its center makes tremendous sense for our business,” said Deirdre Brennan, General Manager, Universal Kids. “Just as children grow, Sprout is growing into Universal Kids – and we will reflect all that is universal about being a kid through connection, storytelling and entertainment. A place that reflects their life and passions.”

Also part of the Universal Kids programming mix are award-winning international hit series, including Nowhere Boys from NBCUniversal, a fantasy-adventure that follows four teenagers who get lost in a forest and discover – when they return home – that they are stuck in a world where they never existed; Little Lunch, a comedy series from the Australian Children’s Television Foundation that takes place during lunch, where kids tackle the big issues; and The Next Step, a single-camera tween drama from Boat Rocker Studios that follows the lives of a group of elite dancers. In addition, Universal Kids will premiere Hank Zipzer from DHX Media. Based on the bestselling series of novels by Henry Winkler, the series focuses on the misadventures of Hank Zipzer, a 12 year old dyslexic schoolboy. The books are based on Winkler’s own childhood experiences.

About Universal Kids:

Universal Kids represents the world of NBCUniversal family brands. As a kid-focused ecosystem with great TV content at the center, Universal Kids is programmed for the 2-11 year old audience, with a fresh mix of animated content, unscripted entertainment, live action scripted originals, and proven international hits. Launching in September 2017 and available in over 59 million homes, Universal Kids will also encompass Sprout as a daily programming block for preschoolers from 3am to 6pm, and will be available for kids and families across all platforms, including on air, online, On Demand and via mobile with the Sprout Now and Sprout Playground apps.

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