“Frozen” & “Stuck in the Middle” Score in Live+3 Ratings on Disney Channel
via press release:
Live + 3 Ratings for Sunday, February 14, 2016
Disney Channel’s Premiere of Disney’s “Frozen” and Preview of Original Comedy Series “Stuck in the Middle” are Week’s Top 2 TV Telecasts Among Targeted Kids 2-11 and Kids 6-11 Demographics
Disney Channel
Based on Live + 3 DVR viewing, the basic cable premiere of Disney’s “Frozen” (7:00–8:45 p.m. EST) and special sneak peek of upcoming original comedy series “Stuck in the Middle” (8:45–9:15 p.m. EST) were the week’s Top 2 TV telecasts among target Kids 2-11 and Kids 6-11 demographics and the Top 2 telecasts across kid cable TV networks in Total Viewers and Adults 18-49.
Additionally, for 2016 to date, “Frozen” and “Stuck in the Middle” rank among the Top 5 cable TV telecasts in Kids 2-11(#2/#4) and Kids 6-11 (#5/#4).
| P2+ | |||||
| Program | Net | Date | Start | Dur | 000s |
| FROZEN | DISNEY CHANNEL | 02/14/16 | 7:00 PM | 105 | 4,450 |
| STUCK IN THE MIDDLE | DISNEY CHANNEL | 02/14/16 | 8:45 PM | 30 | 3,067 |
| Kids 2 – 11 | ||||||
| Program | Net | Date | Start | Dur | US AA | 000s |
| FROZEN | DISNEY CHANNEL | 02/14/16 | 7:00 PM | 105 | 4.5 | 1,765 |
| STUCK IN THE MIDDLE | DISNEY CHANNEL | 02/14/16 | 8:45 PM | 30 | 4.1 | 1,583 |
| Kids 6 – 11 | ||||||
| Program | Net | Date | Start | Dur | US AA | 000s |
| STUCK IN THE MIDDLE | DISNEY CHANNEL | 02/14/16 | 8:45 PM | 30 | 5.2 | 1,230 |
| FROZEN | DISNEY CHANNEL | 02/14/16 | 7:00 PM | 105 | 4.8 | 1,125 |
| A18 – 49 | ||||||
| Program | Net | Date | Start | Dur | US AA | 000s |
| FROZEN | DISNEY CHANNEL | 02/14/16 | 7:00 PM | 105 | 1.2 | 1,475 |
| STUCK IN THE MIDDLE | DISNEY CHANNEL | 02/14/16 | 8:45 PM | 30 | 0.6 | 773 |
- In Live + 3 versus Live + Same Day, “Frozen” built by solid margins across the board including by +15% in Total Viewers (4.5 million vs. 3.9 million), by +20% in Kids 2-11 (1.8 million vs. 1.5 million), by +10% in Kids 6-11 (1.1 million vs. 1.0 million) and by 15% in Adults 18-49 (1.5 million vs. 1.3 million).
- In Live + 3 versus Live + Same Day, “Stuck in the Middle” grew by solid margins across the board including by +11% in Total Viewers (3.1 million vs. 2.8 million), by +14% in Kids 2-11 (1.6 million vs. 1.4 million) and by +9% in Kids 6-11 (1.2 million vs. 1.1 million).
Source: NTI, 2/14/16, U.S. ratings, Live + 3 and Live + Same Day.