Saban Brands Launches Kid-Safe Internet Browser, KidZui

KidZui

via Saban Brands press release:

Saban Brands’ Kid-Safe Internet Browser, KidZui, Now Available For Mobile Download

Kids Can Now Access the Safe Internet Browser Both at Home and On The Go

LOS ANGELES, CA (November 14, 2013)Saban Brands today announced that Zui, the largest aggregator of kid-friendly content on the web, has launched a new mobile app for its kid-safe internet browser, KidZui. Operated by Zui, KidZui is a downloadable browser that provides access to a kid-safe Internet experience to more than six million websites, online videos, pictures and games. Designed to make the Internet both fun and safe for kids, the KidZui mobile app provides the entertainment and security that parents and kids have come to love from KidZui, on the go. The free-to-download KidZui app is now available for iOS download on Apple’s App Store and will soon be available for Android as well.

In addition to the new app, KidZui has launched a new software upgrade and refresh to the desktop version. The KidZui browser has several new features and functions making the program quicker and easier to use. It has been updated with an aesthetically pleasing and simplified design along with improved functionality to enhance user experience that is remarkably stunning when used on Apple’s iPad.

“After months of preparation, planning and research, we are thrilled with the results of the updated version of KidZui and are overjoyed with launch of the first-ever KidZui mobile app,” said Ryan Bettencourt, Vice President of Online for Saban Brands and one of the Founders of Zui.com and KidZui. “It’s important that we continue to keep the Internet safe for children while also making it fun and easy to use. The mobile app extends KidZui’s parameters, providing parents with the same assurances both at home and on the go.”

Updates to KidZui Include:

  • Favorites: Easy to use “favorite” (bookmark) feature, allowing kids to save sites and articles for future reference.
  • Games: Mobile version will include HTML5 games for fun and safe game play.
  • Images and Video: Image and video quality has been improved, providing a beautifully enhanced experience.
  • Content Library: Already consisting of millions of pieces of content, the library has been updated to included new fresh material for kids to enjoy.

Content available through both Zui and KidZui is curated through a unique patented editorial process which provides users with quality content that is age appropriate. The Zui editorial staff also reviews and adds access to new content each month to keep the browser fresh and engaging for kids. KidZui is also COPPA (Children’s Online Privacy Protection Act) and CARU (Children’s Advertising Reviewing Unit) compliant.

Zui.com and KidZui offer highly engaging online experiences for kids – combined they have generated as many as 2.3 million visitors per month, with the average visitor coming back three times per week and spending nearly 30 minutes per session.

Saban Brands acquired Zui and KidZui in fall 2012.

About KidZui

KidZui is a downloadable browser that makes the internet big, fun and safe for kids. Once downloaded, KidZui provides kids access to millions of pre-loaded kid-friendly websites, YouTube videos, online games, and pictures. The browser is operated by parent company Zui, which was acquired by Saban Brands in fall 2012. To date, KidZui has over one million child and parent users. Content available through both Zui and KidZui is curated through a unique patented editorial process, which provides users with quality content that is age appropriate. KidZui is COPPA (Children’s Online Privacy Protection Act) and CARU (Children’s Advertising Reviewing Unit) compliant. For more information, visit www.kidzui.com.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Digimon Fusion, Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information, visit www.sabanbrands.com.