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The Hub’s Summer Programming Driving Net to Record Delivery for June 4 – 10, 2012

ALF

via The Hub press release:

DEBUT OF NEW SUMMER PROGRAMMING LINEUP
DRIVES THE HUB TV NETWORK TO RECORD AUDIENCE DELIVERY

Strong Performances by Network’s Original Series
And Hub Premiere of “ALF” Fuel Network’s Surge

LOS ANGELES – Strong performances throughout the first full week of its new summer schedule powered The Hub TV Network to its best-ever audience delivery in total day among the target demographics of Kids 6-11 for the week of June 4-10, 2012.

The surge was driven by strong performances of the network’s new series “Care Bears: Welcome to Care-a-Lot” and “Kaijudo: Rise of The Duel Masters,” as well as continued strength with original series including “The Aquabats! Super Show!,” “Dan Vs.,” and “R.L. Stine’s The Haunting Hour: The Series,” and The Hub TV premiere of the popular series “ALF.

The first week of The Hub’s new weekday summer schedule (Monday – Friday, 6 a.m. – 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+88%), Kids 2-11 (+121%), Women 18-49 (+129%), Adults 18-49 (+158%), Persons 2+ (+114%) and Households (+108%).

In Total Day (6 a.m. – 6 a.m. ET), The Hub earned significant year-to-year delivery gains among Kids 6-11 (+44%), Kids 2-11 (+72%), Women 18-49 (+46%), Adults 18-49 (+57%), Persons 2+ (+61% and Households (+60%).

In Prime Time (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+45%), Kids 2-11 (+66%), Women 18-49 (+35%), Adults 18-49 (+50%,), Persons 2+ (+50%) and Households (+52%).

With this week’s success, in Total Day, The Hub has delivered year-to-year gains for 23 consecutive weeks  among Kids 2-11, Adults 18-49, Persons 2+ and Households.

Week of June 4 -10, 2012

Daypart Performance (all times ET)

  • The Hub delivered its best-ever weekly performance among Kids 6-11 in Total Day (Monday – Sunday, 6 a.m. – 6 a.m. ET).
  • The first week of The Hub’s new weekday summer schedule (Monday – Friday, 6 a.m. – 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+88%, 30,000), Kids 2-11 (+121%, 64,000), Women 18-49 (+129%, 16,000), Adults 18-49 (+158%, 31,000), Persons 2+ (+114%, 109,000) and Households (+108%, 77,000).
  • In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+44%, 26,000), Kids 2-11 (+72%, 50,000), Women 18-49 (+46%, 19,000), Adults 18-49 (+57%, 36,000), Persons 2+ (+61%, 108,000) and Households (+60%, 77,000).
  • In Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+45%, 32,000), Kids 2-11 (+66%, 48,000), Women 18-49 (+35%, 31,000), Adults 18-49 (+50%, 57,000), Persons 2+ (+50%, 141,000) and Households (+52%, 97,000).
  • In Total Day, The Hub has delivered year-to-year gains for 23 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+ and Households.

 

Programming Highlights (all times ET)

  • A new episode of “Care Bears: Welcome to Care-a-Lot” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+14%, 92,000), Persons 2+ (+1%, 142,000) and Households (+18%, 149,000).
  • A new episode of “Dan Vs.” (Saturday, 3 p.m.) earned year-to-year delivery gains among Kids 2-11 (+74%, 80,000), Adults 18-49 (+146%, 64,000), Persons 2+ (+159%, 197,000) and Households (+120%, 110,000).
  • The Hub’s first week of “ALF” (Monday – Thursday, 8:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+1250%, 27,000), Kids 2-11 (+1467%, 47,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+173%, 60,000), Persons 2+ (+393%, 143,000) and Households (+271%, 89,000).
  • “The Aquabats! Super Show!” (Saturday, 11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+125%, 115,000), Persons 2+ (+26%, 155,000) and Households (+72%, 110,000).
  • “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+13%, 77,000), Kids 2-11 (+17%, 97,000), Women 18-49 (+308%, 49,000), Adults 18-49 (+131%, 67,000) and Persons 2+ (+8%, 197,000).
  • A new episode of “Kaijudo: Rise of the Duel Masters” (Saturday, 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+50%, 18,000), Kids 2-11 (+19%, 19,000), Women 18-49 (+75%, 7,000), Adults 18-49 (+50%, 18,000), Persons 2+ (+97%, 57,000) and Households (+105%, 43,000).
  • “Sabrina, The Teenage Witch” (Thursday, 9 p.m. – 11 p.m.) earned year-to-year delivery gains among Kids 6-11 (+967%, 32,000), Kids 2-11 (+277%, 49,000), Women 18-49 (+17%, 28,000), Persons 2+ (+27%, 105,000) and Households (+88%, 94,000).

(Source: Nielsen; program based dayparts; most current; 6/4/12-6/10/12 vs 6/6/11-6/12/11; growth by delivery)

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

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