Cartoon Network Places #2 With Kids 6-11 and Tweens for the Week of June 4 – 10, 2012
via Turner press notes:
Increasing its ratings/delivery pace the second week of June 2012, Cartoon Network surged ahead to rank #2 in Total Day delivery of kids 6-11 (behind only Disney Channel); #2 in Early Prime (7-9 p.m.) delivery of kids 6-11 & 2-11, plus #2 among kids 9-14 (tied with Nickelodeon); and #1 in Early Prime delivery of all boys 2-11, 6-11 and 9-14. Average Early Evening delivery for the week grew by strong double digits: kids 6-11 (774,000) grew by 26%, kids 2-11 (1,044,000) by 16% and kids 9-14 (618,000) by 44%. Average Total Day delivery also increased among kids 6-11 (500,000) by 10%, kids 2-11 (716,000) by 5% and kids 9-14 (412,000) by 26%.
Across the week, Cartoon Network ranked as the #1 television network (broadcast & cable) among all kids and boys on Monday and Tuesday nights (7-9 p.m.), and #1 among all boys on Wednesday, Thursday, Friday and Saturday night. Compared to the same time period last year, Tuesday, Wednesday, Thursday and Friday nights posted mostly double-digit delivery gains among all kids and boys demos, ranging between 6% and 80%.
Tuesday night’s premiere of Total Drama: Revenge of the Island (7:30 p.m.) charted as the #1 telecast of the week among kids 9-14 and all boys; the #1 telecast of the day among all kids and boys; and increased delivery among all target demos between 56% and 187% vs. the time period last year.
Among its recurring original animated comedy series, Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the day among all kids and boys, while Adventure Time (7:30 p.m.) and MAD ranked as the #1 telecasts in their time periods among kids and boys. Additionally, Johnny Test (Wednesday, 7:30 p.m.) ranked as the #1 telecast of the day among all boys and #1 in its time period among kids 6-11 & 2-11, earning double and triple-digit delivery gains compared to the 2011 time period. And Cartoon Planet (Friday, 8 p.m.) continued to improve delivery of all kids and boys by strong double-digits.