Disney Channel Ratings Highlights for May 28 – June 3, 2012

Shake It Up

via Disney Channel press release:

Ratings Highlights May 28-June 3, 2012 – Final National Ratings

Disney Channel Extends Record Streak as TV’s #1 Network in Total Day
to 51 Consecutive Weeks in Kids 6-11 and Tweens 9-14

~Surpasses Nickelodeon by Double-Digit Percent Margins for the 30th
Week in a Row in Kids 6-11, and for the 32nd Week in Tweens 9-14
~Is Disney Channel’s Longest Period Boasting Double-Digit Advantages in the Demos

Sunday’s “Shake It Up” and Friday’s “A.N.T. Farm” Stand
as the Week’s Top 2 TV Telecasts in Kids 2-11 and Kids 6-11
~Holds 9 of the Week’s Top 10 Telecasts in Kids 6-11, and 19 of the Top 20 Overall

Disney Channel: Total Day and Prime Highlights

During the week of May 28, 2012, Disney Channel ranked as the #1 TV network in Total Day for the 51st consecutive week in Kids 6-11 (607,000/2.5 rating) and Tweens 9-14 (521,000/2.2 rating) – over-shadowing #2 TV network Nickelodeon by double-digit percentages. Impressively, this represented the network’s 30th straight week holding a double-digit percent advantage in Kids 6-11 (+26% – 607,000 vs. 482,000) and the 32nd week running in Tweens 9-14 (+41% – 521,000 vs. 370,000).

In Prime, Disney Channel extended its streak as TVs #1 network to 367 straight weeks in Kids 6-11 (966,000/3.9 rating – or 7 years), and in Tweens 9-14 (807,000/3.4 rating) stood as the #1 TV network for the 102nd week in a row, and for the 364th time in the previous 367 weeks overall.

  • Sunday’s all-new “Shake It Up” (8:30 – 9:00 p.m.) and Friday’s original “A.N.T. Farm” (8:30 – 9:00 p.m.) were the week’s Top 2 TV telecasts in Kids 2-11 and Kids 6-11. Moreover, in Kids 6-11 the network held 9 of the Top 10 telecasts, and 19 of the Top 20 (Top 10 listed):

K2-11 & K6-11

[Source: NTI, U.S. ratings. Week of 5/28/12-6/3/12: Live + Same Day. Competitive rank streaks include ties based on rating.]