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Nickelodeon Ratings Highlights for May 14 – 20, 2012

VICTORiOUS: Tori Goes Platinum

via Nickelodeon press release:

NICKELODEON TOPS BASIC CABLE FOR WEEK, RANKS AS NUMBER-ONE WITH KIDS AND TOTAL VIEWERS

Hour-Long Victorious Special Totals 8 Million Total Viewers; Legend of Korra No. 1 on Saturday Morning with Total Viewers

New York, NY—May 22, 2012—Nickelodeon took the top spot for the week (5/14 – 5/20/12) as the number-one basic cable net with K2-11 (2.3/822,000) and total viewers (1.6 million) in total day. A new episode of Victorious, “Tori Goes Platinum,” (Saturday, May 19, 8p.m. ET/PT), drew 3.8 million total viewers, and was number-one in its time period across key demos – K2-11(5.1/1.8 million), K6-11 (7/1.5 million), Tweens (7.3/1.5 million). The program bested direct competition by triple digits among kid and total viewers, and totaled 8.3 million total viewers over the weekend*.

The Legend of Korra, “The Aftermath” (Saturday, May 19, 11a.m. ET/PT), also topped its time period with K2-11(3.7/1.3 million), K6-11 (4/848,000), Tweens (4.1/859,000) and total viewers (3.5million), as the number two kids’ entertainment program, only behind Victorious. The program bested direct competition by double digits among kid and total viewers.

In “Tori Goes Platinum,” Tori wins a contest to sing the opening number at the Platinum Music Awards. There’s just one catch, the show’s producer and his team want to reinvent her look and personality. Tori agrees to play along, but is her new fame worth changing into a new Tori? This episode features a music performance by Victoria Justice of the new single “Make It In America” (co-written by Victoria) along with another new song “Cheer Me Up.”

In “The Aftermath,” tensions mount when Korra begins to suspect an ally is working for the Equalists. The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the next Avatar– a girl named Korra who is from the Southern Water Tribe. With three of the four elements under her belt (Earth, Water and Fire), Korra seeks to master Air. Her quest leads her to Republic City, the modern “Avatar” world that is a virtual melting pot where benders and non-benders from all nations live and thrive. Korra quickly discovers that the metropolis is plagued by crime as well as a growing anti-bending revolution that threatens to rip the city apart. Under the tutelage of Aang’s son, Tenzin, Korra begins her airbending training while dealing with the dangers at large.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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