- Disney Junior Ratings Highlights for March 26 – April 1, 2012
April 3, 2012 | For the week of March 26, 2012, Disney Junior on Disney Channel delivered the week’s #1 TV series in target preschoolers aged 2-5 with newcomer “Doc McStuffins” and the Top 3 TV series in Boys 2-5 with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse.” Moreover, on the heels of its week-ago record debut, “Doc McStuffins” accounted for the week’s Top 2 TV telecasts in Kids 2-5 (Top 5 among preschool series only) and the Top 3 TV telecasts in Boys 2-5. Also impressive, the Disney Junior block delivered the week’s Top 5 preschool telecasts in Women 18-49 (see below).
- Nick’s Kids’ Choice Awards 2012 Scores 6.2 Million Viewers
April 3, 2012 | Nickelodeon's 25th Annual Kids' Choice Awards was a slime-filled extravaganza watched by more than 11 million total viewers over this past weekend. Hosted by Will Smith, the Saturday-night live premiere (March 31, 8p.m. all times ET/PT) ranks as basic cable's number-one telecast for the week (3/26-4/1), averaging 6.2 million total viewers. It also took the top spot for the week with kids and tweens on all TV, averaging a 7.9/2.8 million K2-11, 11.0/2.3 million K6-11 and 11.3/2.3 million T9-14.
- Cartoon Network Ratings Highlights for March 26 – April 1, 2012
April 3, 2012 | Carrying its 1Q'12 winning performance into April, Cartoon Network once again claimed television's #1 network on all TV for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), charting solid delivery growth across all kids demos in both Prime and Total Day ranging between 2% and 19%. In Prime (7-9 p.m.), average kids 2-11 delivery (859,000) grew by 2%, kids 6-11 (606,000) by 9% and kids 9-14 (473,000) by 16%. In Total Day, average kids 2-11 (534,000) grew by 3%, kids 6-11 (345,000) by 8% and kids 9-14 (281,000) by 19%.
- Disney Junior Channel Reaches Distribution Agreement With NCTC
April 2, 2012 | Disney Junior, the new 24-hour channel for kids age 2-7, and the National Cable Television Cooperative, Inc. (NCTC) have reached an agreement for distribution. The agreement with the NCTC, which serves more than 950 independent cable companies, is in effect immediately, with individual systems set to launch the new network over the next 90 days.