During the week of April 16, 2012, Disney Channel dominated the competition for the 3rd week in a row, sweeping TV’s #1 rank across key Kids 2-11 (839,000/2.0 rating), Kids 6-11 (531,000/2.2 rating) and Tweens 9-14 (441,000/1.8 rating), and ranking as cable TV’s #1 network for the 3rd consecutive week in Total Viewers (1.49 million). Impressively, this marked Disney Channel’s 45th consecutive week claiming TV’s #1 ranking on a total day basis in Kids 6-11 and Tweens 9-14 (dates back to June 13, 2011) and the 7th time in the previous 8 weeks in Kids 2-11. It stood as the #1 cable TV network in Total Viewers for the 6th time in the prior 7 weeks.
While once again (every week in April) claiming television’s #1 network for weekly delivery of boys 2-11, 6-11 & 9-14, Cartoon Network also scored as the #2 network last week for early prime (7-9 p.m.) delivery of kids 6-11 & 9-14. This new early prime claim was achieved by significant double-digit delivery growth among all kids demos vs. the same time period last year—average kids 6-11 delivery (664,000) grew by 29%, kids 9-14 (546,000) by 45% and kids 2-11 (897,000) by 11%.
A record-setting performance by the much-buzzed-about, two-episode special wedding of Princess Cadance and Shining Armor — from the pop-culture phenomenon series “My Little Pony Friendship is Magic”– on Saturday, April 21, delivered the best-ever audience numbers for any series in the history of The Hub among the target demographics of Kids 2-11, Kids 6-11 and Households. The series is produced by Hasbro Studios.
After Carly returns home from vacation with jungle worms, the group gets an invitation from the hit boy band One Direction to perform on the webshow, but Harry Styles gets sick from drinking Carly’s water bottle. Now they need to help Harry get well in time for their performance. Meanwhile, Spencer becomes a personal exercise trainer for a little girl.
Dave is desperate to win Alli back after he cheated on her, but his one-time fling isn’t fading away into the night. Elsewhere, Marisol and Mo fight and flirt over their Model UN assignment and Adam has a secret crush…