via Disney Channel press release:
Ratings Highlights Week of March 26 – April 1, 2012
Final National Ratings
Newcomer “Doc McStuffins” is the Week’s #1 TV Series in Kids 2-5 and
Boys 2-5, Accounting for the Top 2 and Top 3 TV Telecasts, Respectively
“Doc McStuffins,” “Jake and the Never Land Pirates” and
“Mickey Mouse Clubhouse” Are TV’s Top 3 Series in Boys 2-5
~Marks 9th Consecutive Week Disney Junior Owns the #1 Cable TV Series
“Jake and the Never Land Pirates,” “Mickey Mouse Clubhouse” and “Doc McStuffins” Account for the Week’s Top 5 Preschool Telecasts with Moms
For the week of March 26, 2012, Disney Junior on Disney Channel delivered the week’s #1 TV series in target preschoolers aged 2-5 with newcomer “Doc McStuffins” and the Top 3 TV series in Boys 2-5 with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse.” Moreover, on the heels of its week-ago record debut, “Doc McStuffins” accounted for the week’s Top 2 TV telecasts in Kids 2-5 (Top 5 among preschool series only) and the Top 3 TV telecasts in Boys 2-5. Also impressive, the Disney Junior block delivered the week’s Top 5 preschool telecasts in Women 18-49 (see below).
- Disney Junior owned the week’s Top 2 TV telecasts in Kids 2-5, and the Top 6 preschool telecasts overall, including 5 “Doc McStuffins” telecasts:
- Disney Junior delivered the week’s Top 3 TV telecasts in Boys 2-5, and the Top 7 preschool telecasts overall, including 5 “Doc McStuffins” telecasts:
- Disney Junior held the week’s Top 5 preschool telecasts in Women 18-49:
On an overall program basis, Disney Junior’s “Doc McStuffins” (434,000/5.1 rating), “Jake and the Never Land Pirates” (370,000/4.3 rating) and “Mickey Mouse Clubhouse” (343,000/4.0 rating) were the week’s Top 3 TV series in Boys 2-5, and were Top 5 performers in Kids 2-5. Impressively, this marked the 9th consecutive week a Disney Junior series was the #1 cable TV series in Boys 2-5.
- Disney Junior owned the week’s Top 3 TV series in Boys 2-5:
- Disney Junior owned the week’s #1 TV series in Kids 2-5, and 3 of the Top 5 overall:
About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Beginning in early 2011, Disney Junior will be available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will also debut as a basic cable and satellite channel in the U.S. Disney Junior’s programming invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
Source: NMR, U.S. ratings, 3/26/12 – 4/1/12, and as dated. Moms=Women 18-49