The Hub Ratings Highlights for March 5 – 11, 2012

via The Hub press release:

AUDIENCE GROWTH MOMENTUM CONTINUES FOR THE HUB TV NETWORK
POWERED BY NEW SERIES ‘THE AQUABATS! SUPER SHOW!’
AND STRENGTH OF ORIGINAL SERIES

New Original Series “The Aquabats! Super Show!”, and Original Series
“Transformers Prime,” “Family Game Night,”
“R.L. Stine’s The Haunting Hour: The Series” Outperform Time Periods
LOS ANGELES – With the strong performance of its new original series “The Aquabats! Super Show!” and continued popularity of its original series, The Hub, a television network for kids and their families, continued its year-over-year audience growth momentum with solid increases in total day among key demographics for the week of March 5-11, 2012.
In particular, The Hub saw additional strength with original series “Family Game Night,” “Transformers Prime,” “R. L. Stine’s The Haunting Hour: The Series,” and “The Game of Life.”
For the week of March 5-11, The Hub saw solid year-to-year delivery gains among Kids 6-11 (+15%,), Kids 2-11 (+27%), Women 18-49 (+15%), Persons 2+ (+21%) and Households (+17%).
Week of March 5-11, 2012
Daypart Performance (all times ET)
  • In Total Day, The Hub delivered year-to-year gains among Kids 6-11 (+15%, 15,000), Kids 2-11 (+27%, 33,000), Women 18-49 (+15%, 15,000), Adults 18-49 (+4%, 28,000), Persons 2+ (+21%, 80,000) and Households (+17%, 56,000).
  • In Kid Total Day (Monday – Thursday, 6 a.m. – 8 p.m.; Friday, Saturday, Sunday, 6 a.m. – 12 a.m.), The Hub tallied year-to-year delivery gains among Kids 6-11 (+25%, 20,000), Kids 2-11 (+29%, 44,000), Women 18-49 (+64%, 18,000), Adults 18-49  (+36%, 30,000), Persons 2+ (+41%, 93,000) and Households (+38%, 65,000).
Programming Highlights (all times ET)
  • “The Aquabats! Super Show!”  (Monday, 6:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+200%, 18,000), Kids 2-11 (+938%, 83,000), Women 18-49 (+567%, 20,000), Adults 18-49 (+1050%, 46,000), Persons 2+ (+975%, 129,000) and Households (+336%, 61,000).
  • “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5 p.m.) delivered year-to-year gains among Kids 6-11 (+224%, 110,000), Kids 2-11 (+113%, 117,000), Women 18-49 (+225%, 39,000), Adults 18-49 (+167%, 56,000), Persons 2+ (+100%, 198,000) and Households (+54%, 103,000).
  • A new episode of the original series “Family Game Night” (Sunday, 7 p.m.) delivered year-to-year gains among Kids 6-11 (+224%, 68,000), Kids 2-11 (+142%, 75,000), Women 18-49 (+200%, 48,000), Adults 18-49 (+276%, 64,000), Persons 2+ (+166%, 186,000) and Households (+231%, 119,000).
  • A new episode of the original series”The Game of Life” (Sunday, 8 p.m.) delivered year-to-year gains among Kids 6-11 (+176%, 80,000), Kids 2-11 (+158%, 85,000), Women 18-49 (+278%, 34,000), Adults 18-49 (+290%, 39,000), Persons 2+ (+226%, 163,000) and Households (+116%, 108,000).
  • A new episode of the original series “Transformers Rescue Bots” (Saturday, 9:30 a.m.) delivered year-to-year gains among Kids 2-11 (+12%, 121,000) and Households (+2%, 92,000).
  • A new episode of the original series “Transformers Prime” (Saturday, 8:30 p.m.) delivered year-to-year gains among Women 18-49 (+369%, 75,000), Adults 18-49 (+244%, 148,000), Persons 2+ (+64%, 221,000) and Households (+24%, 129,000).
(Source: Nielsen; program based dayparts; most current; 3/5/12-3/11/12 vs 3/7/11-3/13/11; growth by delivery)
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork
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