Disney Junior Ratings Highlights for February 27 – March 4, 2012

Mickey Mouse Clubhouse

via Disney Channel press release:

Ratings Highlights Week of February 27 – March 4, 2012
Final National Ratings

 Disney Junior’s “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Rank as TV’s Top 2 Telecasts in Kids 2-5;
Series Account for the Top 4 TV Telecasts in Boys 2-5

Saturday’s “Jake and the Never Land Pirates” is the Series’
Most-Watched Telecast in Nearly 10 Months in Kids 2-5

“Jake and the Never Land Pirates,” “Mike the Knight” and
“Mickey Mouse Clubhouse” Are TV’s Top 3 Series in Boys 2-5
~Marks “Jake’s” Fifth Consecutive Week at #1

 Disney Junior

For the week of February 27, 2012, Disney Junior on Disney Channel delivered the week’s Top 2 TV telecasts in target preschoolers aged 2-5 with Saturday airings of “Jake and the Never Land Pirates” (1.0 million/6.2 rating, 8:30 – 8:55 a.m.) and “Mickey Mouse Clubhouse” (949,000/5.7 rating, 8:00 – 8:25 a.m.), with the two series accounting for the Top 4 TV telecasts in Boys 2-5.

Moreover, Saturday’s airing of “Jake and the Never Land Pirates” stood as the series’ most-watched telecast in close to 10 months in Kids 2-5 (1.031 million) – since 4/21/11.

  • Disney Junior owned the week’s Top 2 TV telecasts in Kids 2-5, and 4 of the Top 6 overall:

  • Disney Junior delivered the week’s Top 4 TV telecasts in Boys 2-5, and 6 of the Top 7 overall:

  • Overall, “Jake and the Never Land Pirates” (388,000/4.6 rating – 5th straight week at #1), “Mike the Knight” (349,000/4.1 rating) and “Mickey Mouse Clubhouse” (341,000/4.0 rating) were TV’s Top 3 series in Boys 2-5, with “Jake” tying “Bubble Guppies” on Nickelodeon for #1 in Kids 2-5 (4.3 rating apiece).

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5, Girls 2-5 and Women 18-49 and increased by double-digit margins among preschooler demographics over year-ago levels.  On March 23, 2012 Disney Junior will add a basic cable and satellite channel in the U.S.

Source: NMR, U.S. ratings, 2/27/12 – 3/4/12, and as dated.